IBM Provides New AI-Powered Digital Experiences for the 90th Masters Tournament
IBM and the Masters Tournament announced enhanced fan digital features powered by watsonx. The new 'Masters Vault Search' allows fans to explore over 50 years of video archives using conversational AI prompts.
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- 📰 Published: April 6, 2026 at 22:00
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**[Armonk, NY - March 23, 2026 (Local Time)]**
IBM and the Masters Tournament have announced newly enhanced digital features for fans, now available on the official award-winning Masters digital platform. The AI capabilities powered by watsonx represent the latest initiative in the 30-year partnership between IBM and the Masters, bringing the rich history of the tournament and the on-course atmosphere to golf fans worldwide.
**Providing "Masters Vault Search" Powered by watsonx**
The Masters Vault video archive has evolved into an interactive experience, allowing fans worldwide to explore over 50 years of Masters final round broadcasts through simple conversational prompts. Powered by AI agents utilizing specialized solutions such as IBM's Granite Small Language Model (SLM) and the AI agent product watsonx Orchestrate, fans can instantaneously find their favorite scenes or iconic moments from long-form footage.
Masters Vault Search utilizes Optical Character Recognition (OCR), and keyword search to index and retrieve specific content from the vast historical library.
IBM and the Masters Tournament have announced newly enhanced digital features for fans, now available on the official award-winning Masters digital platform. The AI capabilities powered by watsonx represent the latest initiative in the 30-year partnership between IBM and the Masters, bringing the rich history of the tournament and the on-course atmosphere to golf fans worldwide.
**Providing "Masters Vault Search" Powered by watsonx**
The Masters Vault video archive has evolved into an interactive experience, allowing fans worldwide to explore over 50 years of Masters final round broadcasts through simple conversational prompts. Powered by AI agents utilizing specialized solutions such as IBM's Granite Small Language Model (SLM) and the AI agent product watsonx Orchestrate, fans can instantaneously find their favorite scenes or iconic moments from long-form footage.
Masters Vault Search utilizes Optical Character Recognition (OCR), and keyword search to index and retrieve specific content from the vast historical library.