High Income for Women Becomes a "Strength" in Marriage Hunting. Marriage Rate for Income Disclosers is 1.8 Times Higher Than Non-Disclosers. [Analysis of Approximately 20,000 Big Data] ~IBJ Marriage White Paper~
IBJ Co., Ltd. announced the '2025 IBJ Marriage White Paper,' revealing that high income for women is a strength in marriage hunting, with income disclosers having a 1.8 times higher marriage rate. This highlights the growing importance of 'household income' in dual-income era, where over 80% of married couples exceed 10 million yen in household income.
📋 Article Processing Timeline
- 📰 Published: May 9, 2026 at 04:31
- 🔍 Collected: May 8, 2026 at 20:01
- 🤖 AI Analyzed: May 8, 2026 at 20:24 (22 min after Collected)
IBJ Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Kenjiro Tsuchiya), which produces the highest number of marriages in Japan, released the fifth installment of the '2025 IBJ Marriage White Paper,' analyzing approximately 20,000 marriage data points. This report discloses the analysis results regarding women's annual income and marriage rates, as well as 'household income' in the era of dual-income households.
The analysis revealed that a high annual income for women does not hinder marriage; in fact, the marriage rate for women who disclose their income is approximately 1.8 times higher than for those who do not. The widespread view of marriage emphasizing 'household income' based on dual-income assumptions is highlighted by the fact that over 80% of married couples exceed 10 million yen in household income.
IBJ Marriage White Paper: https://www.ibjapan.jp/mirai-lab/seikon-hakusho/573/
## Value Transformation Towards 'Dual-Income as a Premise'
Against the backdrop of recent price hikes and future uncertainties, there is a growing tendency to prioritize risk diversification through dual-income in married life. A survey by the Cabinet Office's Gender Equality Bureau shows that dual-income households exceed three times the number of single-income households, indicating that the once mainstream role model of 'men supporting the household and women protecting the home' is a thing of the past. This analysis also shows that over 80% of married couples achieve a household income of over 10 million yen, clearly shifting modern marriage from a form dependent on 'one high earner' to a 'co-creative' style where 'two people build a high income (household income)'.
## Summary
* Women's 'high income' is a strength in marriage hunting:
* The marriage rate for women with an annual income of 5 million yen or more is high at 37.7%.
* 'Over 10 million yen in household income' for 81.8%:
* Nationwide, this is becoming common, with 90.4% in Tokyo and 78.0% outside of Tokyo.
* Women's 'income disclosure' increases marriage rate by 1.8 times:
* The marriage rate for disclosers reaches 39.0%, significantly overwhelming non-disclosers (22.2%).
'New Common Sense' Shown by Marriage Rate Data: High Income for Women is Not a Disadvantage
Women who have built their careers often worry that 'men might be put off if I disclose my income,' and hesitate about how to present their economic power. However, the marriage rate by women's income bracket remains high, even for those earning 5 million yen or more, at 37.7%.
From this result, it can be inferred that a woman's high income does not hinder marriage, and economically independent women are actively chosen by men as partners to share their future.
'Over 10 Million Yen in Household Income' Becomes the New Standard
Among couples married in 2025, 81.8% achieved a 'household income of 10 million yen or more.' The mid-range of household income between 10 million and 15.99 million yen increased from 57.7% in 2017 to 63.5% in 2025.
Looking at trends by area, this is even more pronounced: in Tokyo, 90.4% of married couples have a household income exceeding 10 million yen. Even outside of Tokyo, the figure reaches 78.0%, indicating that economically prosperous partnerships are spreading as a new image of married couples in all areas.
Time to 'Disclose' Rather Than 'Hide' Income. The Visible Benefits of 'Income Disclosure'
In the marriage hunting market, women can choose to set their income as 'private.' However, in recent years, the marriage perspective of 'dual-income as a premise' has become widespread, and disclosing a woman's stable income has become a 'powerful advantage' in drawing concrete future plans.
Indeed, approximately 80% of couples married in 2025 achieved a household income of 10 million yen or more. On the other hand, the average annual income in Japan is 5.867 million yen for men and 3.332 million yen for women, making it difficult to achieve a household income of 10 million yen with only one person's income. Against this backdrop, for men who wish to 'build a rich life together,' a woman's economic power has changed into a rational decision-making factor.
Women's income is no longer something to 'hide,' but rather 'positive information' to convey one's life plan and values to a partner with whom one wishes to build a future.
Weekly Data Release
The '2025 IBJ Marriage White Paper' is scheduled to be released every Thursday for a total of 15 weeks.
Going forward, data from perspectives not previously analyzed, such as 'economic power required for age-gap marriage' and 'the reality of similar-background marriages,' will be successively announced.
▼Click here to view the '2025 IBJ Marriage White Paper' article list:
Official Website: IBJ Mirai Lab for Marriage
URL: https://www.ibjapan.jp/mirai-lab/category/seikon-hakusho/
See other data
▼We will inform you of the latest articles via LINE.
https://line.me/R/ti/p/@441lilmk?oat_content=url&ts=03271013
The analysis revealed that a high annual income for women does not hinder marriage; in fact, the marriage rate for women who disclose their income is approximately 1.8 times higher than for those who do not. The widespread view of marriage emphasizing 'household income' based on dual-income assumptions is highlighted by the fact that over 80% of married couples exceed 10 million yen in household income.
IBJ Marriage White Paper: https://www.ibjapan.jp/mirai-lab/seikon-hakusho/573/
## Value Transformation Towards 'Dual-Income as a Premise'
Against the backdrop of recent price hikes and future uncertainties, there is a growing tendency to prioritize risk diversification through dual-income in married life. A survey by the Cabinet Office's Gender Equality Bureau shows that dual-income households exceed three times the number of single-income households, indicating that the once mainstream role model of 'men supporting the household and women protecting the home' is a thing of the past. This analysis also shows that over 80% of married couples achieve a household income of over 10 million yen, clearly shifting modern marriage from a form dependent on 'one high earner' to a 'co-creative' style where 'two people build a high income (household income)'.
## Summary
* Women's 'high income' is a strength in marriage hunting:
* The marriage rate for women with an annual income of 5 million yen or more is high at 37.7%.
* 'Over 10 million yen in household income' for 81.8%:
* Nationwide, this is becoming common, with 90.4% in Tokyo and 78.0% outside of Tokyo.
* Women's 'income disclosure' increases marriage rate by 1.8 times:
* The marriage rate for disclosers reaches 39.0%, significantly overwhelming non-disclosers (22.2%).
'New Common Sense' Shown by Marriage Rate Data: High Income for Women is Not a Disadvantage
Women who have built their careers often worry that 'men might be put off if I disclose my income,' and hesitate about how to present their economic power. However, the marriage rate by women's income bracket remains high, even for those earning 5 million yen or more, at 37.7%.
From this result, it can be inferred that a woman's high income does not hinder marriage, and economically independent women are actively chosen by men as partners to share their future.
'Over 10 Million Yen in Household Income' Becomes the New Standard
Among couples married in 2025, 81.8% achieved a 'household income of 10 million yen or more.' The mid-range of household income between 10 million and 15.99 million yen increased from 57.7% in 2017 to 63.5% in 2025.
Looking at trends by area, this is even more pronounced: in Tokyo, 90.4% of married couples have a household income exceeding 10 million yen. Even outside of Tokyo, the figure reaches 78.0%, indicating that economically prosperous partnerships are spreading as a new image of married couples in all areas.
Time to 'Disclose' Rather Than 'Hide' Income. The Visible Benefits of 'Income Disclosure'
In the marriage hunting market, women can choose to set their income as 'private.' However, in recent years, the marriage perspective of 'dual-income as a premise' has become widespread, and disclosing a woman's stable income has become a 'powerful advantage' in drawing concrete future plans.
Indeed, approximately 80% of couples married in 2025 achieved a household income of 10 million yen or more. On the other hand, the average annual income in Japan is 5.867 million yen for men and 3.332 million yen for women, making it difficult to achieve a household income of 10 million yen with only one person's income. Against this backdrop, for men who wish to 'build a rich life together,' a woman's economic power has changed into a rational decision-making factor.
Women's income is no longer something to 'hide,' but rather 'positive information' to convey one's life plan and values to a partner with whom one wishes to build a future.
Weekly Data Release
The '2025 IBJ Marriage White Paper' is scheduled to be released every Thursday for a total of 15 weeks.
Going forward, data from perspectives not previously analyzed, such as 'economic power required for age-gap marriage' and 'the reality of similar-background marriages,' will be successively announced.
▼Click here to view the '2025 IBJ Marriage White Paper' article list:
Official Website: IBJ Mirai Lab for Marriage
URL: https://www.ibjapan.jp/mirai-lab/category/seikon-hakusho/
See other data
▼We will inform you of the latest articles via LINE.
https://line.me/R/ti/p/@441lilmk?oat_content=url&ts=03271013