Ibaraki Robots Sports Entertainment Co., Ltd. (Headquarters: Mito City, Ibaraki Prefecture, President and CEO: Atsuyuki Kawasaki) announced that MFA-B&S General Incorporated Association, a collaborative partner, has decided on the naming rights for the indoor training facility (SIS Facility Arena) that has been under development. The partner company selected is AndST HD Inc., and the facility's name has been decided as "and ST ROBOTS BASE".
With the prior completion of the indoor training facility (SIS Facility Arena) as part of the second phase of construction for SIS Facility, promoted by MFA-B&S General Incorporated Association, the Ibaraki Robots will commence team practice. The SIS Facility Arena has been developed as a new sports hub to promote widespread citizen sports. In addition to serving as a base for the Ibaraki Robots' activities, it is planned to be open for general use by citizens and for holding sports classes for residents.
※MFA-B&S General Incorporated Association This is the project entity, established with the cooperation of the Mito City Football Association and Football Club Mito Hollyhock Co., Ltd. (Established Oct 17, 2023; Office: Mito City; Director General: Yasushi Shibuya). Ibaraki Robots Sports Entertainment Co., Ltd. joined as a collaborative partner on January 31, 2025.
Naming Rights Overview
Name: and ST ROBOTS BASE
Start Date of Use: July 3, 2026 (Fri)
Comment from Yasuo Fukuda, President and CEO of AndST HD Inc.
Having started our business in Mito, we support both Ibaraki Robots and Mito Hollyhock, two clubs representing the region. We hope that "and ST ROBOTS BASE" will become a stage where people and passion connect across different sports, and that this energy will spread throughout the entire city.
We aspire for this facility to become a base that fosters the strength of professional players challenging the world and youth players challenging the future, thereby opening up new possibilities for Ibaraki and Mito.
Facility Information
Facility Name: SIS Facility Arena Address: 2212-1, Aza Yako, Mikawa-cho, Mito City, Ibaraki Prefecture, 310-0913 Owner: MFA-B&S General Incorporated Association Operation Management: Ibaraki Robots Sports Entertainment Completion Period: Scheduled for around March 2027
Selection of Naming Rights
Application Period: June 12, 2026 (Fri) - June 22, 2026 (Mon)
Eligibility: Companies and organizations that agree with the purpose of this recruitment.
Selection Method: Determined through a comprehensive review of factors such as affinity with the facility, contribution to the community, and continuity. AndST HD Inc., with its strong affinity for the facility and deep commitment to community contribution, has been welcomed as a partner to serve as a hub for professional sports and citizen activities.
The Future This Facility Aims to Achieve
"and ST ROBOTS BASE" is a historic collaborative model that transcends league boundaries, developed and utilized through the joint efforts of MFA-B&S General Incorporated Association, Mito Hollyhock, the Mito City Football Association, and Ibaraki Robots. Furthermore, Mito City and MFA-B&S signed an agreement in February 2025 concerning a "Sports Promotion Project Centered on the Development of Soccer Grounds and Gymnasiums," promoting the project through public-private collaboration. Through this facility, which embodies the strong bond between the two clubs and Mito City and the desire for community co-creation, we will further promote the development of sports culture and contribute to the local community. Please look forward to the new base for Ibaraki Robots as they enter a new era (B.PREMIER).
Future Schedule and Citizen Usage
Currently, with the arena section ready, Ibaraki Robots will begin team practice. However, development is ongoing with the aim of completing the entire facility, including the second phase of construction, by March 2027.
This facility is intended to be a base for professionals, and at the same time, it will be utilized as a facility open to the community for citizen sports activities. General use by citizens is scheduled to begin gradually from September 2026, and the scope of citizen use will be further expanded upon the overall completion in March 2027.
FACT BOX
- Source: PR TIMES
- Category: 命名権決定