Ibaraki Toyopet Introduces New Uniforms: Adding New Color to Hospitality in Collaboration with Karsee Kashima

Ibaraki Toyopet Co., Ltd. (Headquarters: Mito City, Ibaraki Prefecture), a Toyota dealer in Ibaraki Prefecture, will renew the uniforms for its reception staff and floor consultants effective April 1, 2026. This new uniform project was realized through a collaboration with Karsee Kashima Co., Ltd. (Headquarters: Sano City, Tochigi Prefecture). Combining functionality and beauty, the uniforms express the 'spirit of hospitality' that Ibaraki Toyopet has always cherished from the perspective of attire. This initiative is based on the brand concept of 'enriching each customer's time and space and providing new moving experiences to everyone,' aiming to realize a more comfortable and high-quality store experience. We view uniforms as a 'part of hospitality' and have pursued a balance between functionality and beauty. COMFORTABLE SUITS: A design that balances simplicity and comfort. Based on black navy, it gives a cool and calm impression even in the hot season. It is a piece that makes you feel a sophisticated beauty within a minimal appearance. KASANE: Features a design reminiscent of layered kimonos and a 'Japan Blue' that reflects the texture of indigo. It incorporates a Japanese aesthetic, finished in a Japanese-modern style that exudes elegance. The depth and shadows created by the layers produce a high-quality and dignified impression. ENJOY Rouge: Adopts a Japanese pattern with the wish that the connection with customers will continue. It expresses the desire for connections to continue in a circle through the 'Shippo' (seven treasures) pattern, which means harmony, peace, and perfection. It serves as an accent that adds color to the attire and brings out a soft glamour. About the collaboration partner: Karsee Kashima Co., Ltd. is a uniform manufacturer that plans, manufactures, and sells office and service uniforms. Based in Tochigi Prefecture, they provide uniforms to various industries nationwide. With the philosophy that 'working beautifully makes people, companies, and society happy,' they are a company that 'designs tomorrow.' Ibaraki Toyopet's initiatives: Ibaraki Toyopet is committed to high-quality hospitality and space creation. We will continue to provide 'comfortable' and 'safe' mobility life while staying close to diversifying lifestyles. At 'Toyopet Cafe,' we offer original blend coffee supervised by top baristas from Saza Coffee and seasonal sweets. We cherish our daily hospitality so that the time spent at our stores, including waiting times for inspections, becomes a rich experience for our customers.