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Hyogo's YUMURA ONSEN "Yusen no Yado Yu-am" Collaborates with "Puriko no Hitori Sanpo" to Showcase the Charms of the Castle Town Izushi and YUMURA ONSEN

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 11, 2026 8:50 PM ・ Updated Jun 14, 2026 12:09 AM ・ 13 min read ・ Source: PR TIMES

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⚡ Key Points

Yusen no Yado Yu-am, operated by Ai and F Building Co., Ltd., has released a collaborative video with the YouTube channel "Puriko no Hitori Sanpo." This video introduces the attractions of the castle town Izushi and YUMURA ONSEN, featuring tourist spots, local cuisine, traditional crafts, and the appeal of the hot spring inn.

Yusen no Yado Yu-am, operated by Ai and F Building Co., Ltd., has released a collaborative video with the YouTube channel "Puriko no Hitori Sanpo." This video introduces the attractions of the castle town Izushi and YUMURA ONSEN, featuring tourist spots, local cuisine, traditional crafts, and the appeal of the hot spring inn.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jun 11, 2026

Ai and F Building Co., Ltd. (Headquarters: Kita-ku, Osaka; Representative Director: Kuniharu Izumi), operator of "San'in YUMURA ONSEN Yusen no Yado Yu-am" (Hyogo Prefecture) under the Binario Hotels & Resorts brand, released a collaborative video on Wednesday, June 10, 2026, with "Puriko no Hitori Sanpo," a YouTube content creator that introduces "delicious food" and "fun places" in the Kansai region.

Watch the full video (YouTube)

YUMURA ONSEN, located in the northwestern part of Hyogo Prefecture near the border with Tottori Prefecture, is a hot spring town known to those in the know in Kansai.

In this "Puriko no Hitori Sanpo" episode, the PrettyOnline editorial department uses Yusen no Yado Yu-am in San'in YUMURA ONSEN as a base to showcase their 2-day, 1-night trip exploring Izushi (Toyooka City, Hyogo Prefecture), a castle town in northern Hyogo, and the serene hot spring town of YUMURA ONSEN (Shinonsen Town, Mikata District, Hyogo Prefecture). The video is designed to be enjoyable for those unfamiliar with the YUMURA ONSEN area, allowing them to visualize the experience through the content.

Dinner at San'in YUMURA ONSEN Yusen no Yado Yu-am and Toyooka Kiryu-zaiku Crafts

Dinner at San'in YUMURA ONSEN Yusen no Yado Yu-am and Toyooka Kiryu-zaiku Crafts Interior of San'in YUMURA ONSEN Yusen no Yado Yu-am and Toyooka Kiryu-zaiku Crafts Interior of San'in YUMURA ONSEN Yusen no Yado Yu-am and Toyooka Kiryu-zaiku Crafts

In Izushi, in addition to tourist spots like "Izushi Castle Ruins" and "Tatsunokoro," the video introduces "Toyooka Kiryu-zaiku," a traditional Hyogo craft that served as the motif for the interior design of Yusen no Yado Yu-am, as well as Izushi's famous soba noodles and local street food. By combining Izushi sightseeing with a stay at YUMURA ONSEN (approx. 65 minutes by car), this model course allows for a more relaxed experience compared to a day trip.

Main Highlights

- Izushi Highlights: "Izushi Castle Ruins," "Tatsunokoro" - Enjoy Izushi's Famous Soba Noodles! Challenge 20 Plates - Indulge in Sweets in Izushi! Soft serve ice cream, donuts, canelés, waffles, and more - Witness Craftsmanship Up Close in Izushi! "Toyooka Kiryu-zaiku," a Traditional Hyogo Craft - Stay at San'in YUMURA ONSEN Yusen no Yado Yu-am

- Savor Tajima Beef Steak and Egg Over Rice at Nearby Restaurants

This content offers new discoveries in surrounding sightseeing for those who have never visited YUMURA ONSEN, as well as for repeat visitors, by incorporating a drive to Izushi.

Watch the full video (YouTube)

In addition to the full video (approx. 14 minutes 30 seconds), short videos (approx. 1 minute) are also available for quick enjoyment.

Watch the short video (YouTube)

"Puriko no Hitori Sanpo"

"Puriko no Hitori Sanpo" is a YouTube channel by the PrettyOnline editorial department that introduces spots easily accessible for women traveling alone, delivering "delicious food" and "fun places" in the Kansai region.

It features restaurant and cafe hopping accessible from Osaka, tourist destinations, events, and model travel courses.

Puriko no Hitori Sanpo: https://www.youtube.com/@prettyonline

PrettyOnline

An information media outlet introducing outing and gourmet spots in Kansai. It delivers information to enrich the daily lives of women living in Kansai.

PrettyOnline Official Website: https://www.pretty-online.jp/

Overview

[San'in YUMURA ONSEN Yusen no Yado Yu-am]

URL: https://www.yukemuri.co.jp/

Natural Hot Springs (Large Public Bath)

Located in YUMURA ONSEN in northern Hyogo, known as a "beauty spring," the inn's interior is designed with the concept of 'weaving,' inspired by "Toyooka Kiryu-zaiku," a traditional Hyogo craft.

"Toyooka Kiryu-zaiku"

The rooms offer a variety of options, including rooms with open-air hot spring baths in the room like "Kawami" (renewed in 2023), Western-style "Wafu Modern Twin" rooms where guests can enjoy a Japanese aesthetic while wearing shoes, and traditional Japanese-style rooms with futons, allowing guests to spend their time as they please.

"Kawami" Room with Open-Air Hot Spring Bath, Suite Wafu Modern [87 sqm / Capacity 6 people] (Renewed in 2023)

Wafu Modern Twin Room [34 sqm / Capacity 2 people]

Guests can enjoy creative kaiseki meals that emphasize ingredients and are "gentle on the body" for both dinner and breakfast.

"Warm" Breakfast Featuring Local San'in Ingredients

This riverside hot spring inn is nestled in a quiet hot spring town, known to those in the know in Kansai.

Haruki River flowing in front of San'in YUMURA ONSEN Yusen no Yado Yu-am

Izushi Castle Town (Toyooka City, Hyogo Prefecture / Approx. 65 minutes by car)

Nearby tourist attractions include Tottori Sand Dunes (Tottori City, Tottori Prefecture / Approx. 40 minutes by car), Izushi Castle Town (Toyooka City, Hyogo Prefecture / Approx. 65 minutes by car), and Takeda Castle Ruins (Asago City, Hyogo Prefecture / Approx. 75 minutes by car). The area also boasts beautiful beaches ideal for driving and touring (many within a 30-minute drive in Shinonsen Town, Hyogo Prefecture).

Moriyoshi Coast (Shinonsen Town, Hyogo Prefecture) / Approx. 20 minutes by car (View from Shiroyama Park)

Location: 1610 Yumoto, Shinonsen Town, Mikata District, Hyogo Prefecture, 669-6821 TEL: 0796-92-1101 FAX: 0796-92-1201 URL: https://www.yukemuri.co.jp/ Number of Rooms: 34 Hot Springs: Large public baths with open-air baths for men and women Parking: 50 dedicated spaces (free)

Exterior and the nearby Haruki River

Access:

- Approx. 3.5 hours by express bus from Osaka/Umeda and Senri New Town - Approx. 25 minutes by bus from JR Hamasaka Station to YUMURA ONSEN - Approx. 45 minutes by rental car from Tottori Sand Dunes Conan Airport - Approx. 45 minutes via Route 9 towards Tottori from the Yoka-Hokisan IC on the Kitakinki-Toyooka Expressway

[Operating Company Profile]

Company Name: Ai and F Building Co., Ltd. Representative: Representative Director Kuniharu Izumi Head Office Location: 3-9-7 Toyosaki, Kita-ku, Osaka URL: Company Profile https://iandf.co.jp/ Binario Hotels & Resorts https://hotel-binario.jp/ Established: January 1973 Capital: 80 million yen Number of Employees: Approx. 100 Business Activities: Hotel ownership, operation, and real estate leasing

FACT BOX

Source: PR TIMES
Category: Event

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 11, 2026 8:50 PM — Distributor PR TIMES
Collected　Jun 11, 2026 12:06 PM
AI structured & analyzed　Jun 12, 2026 6:15 PM
Desk-reviewed & published　Jun 11, 2026 8:50 PM

FAQ

What kind of inn is Yusen no Yado Yu-am?

It is a hot spring inn in YUMURA ONSEN, Hyogo Prefecture, characterized by its Japanese-modern design inspired by the Toyooka Kiryu-zaiku craft. Guests can enjoy in-room open-air baths and meals made with local ingredients.

What is featured in the video "Puriko no Hitori Sanpo"?

The video showcases the charms of Izushi, including Izushi Castle Ruins, Tatsunokoro, Izushi soba noodles, and Toyooka Kiryu-zaiku crafts, along with the accommodation experience at Yusen no Yado Yu-am in YUMURA ONSEN.

How is the access from Izushi to YUMURA ONSEN?

It takes approximately 65 minutes by car. A model course combining Izushi sightseeing with an overnight stay in YUMURA ONSEN is proposed.

What is the dining like at Yusen no Yado Yu-am?

They offer creative kaiseki meals focusing on ingredients and designed to be "gentle on the body" for both dinner and breakfast.

What is the benefit of watching this video?

It allows viewers to visually understand the appeal of YUMURA ONSEN and Izushi, aiding in travel planning, especially for those considering solo or female solo trips.

Cite this article — HOW TO CITE

Washin AI News Desk“Hyogo's YUMURA ONSEN "Yusen no Yado Yu-am" Collaborates with "Puriko no Hitori Sanpo" to Showcase the Charms of the Castle Town Izushi and YUMURA ONSEN”AI News by Washin Village（和心村）, Jun 11, 2026. https://aeo.washinmura.jp/ai/iandf-co-jp/en/news/2026-06-11-%E5%85%B5%E5%BA%AB-%E6%B9%AF%E6%9D%91%E6%B8%A9%E6%B3%89-%E6%B9%A7%E6%B3%89%E3%81%AE%E5%AE%BF%E3%82%86%E3%81%82%E3%82%80-%E5%9F%8E%E4%B8%8B%E7%94%BA-%E5%87%BA%E7%9F%B3%E3%81%A8%E6%B9%AF%E6%9D%91%E6%B8%A9%E6%B3%89%E3%81%AE%E9%AD%85%E5%8A%9B%E3%82%92%E7%99%BA%E4%BF%A1-%E3%81%B7%E3%82%8A%E5%AD%90%E3%81%AE%E3%81%B2%E3%81%A8

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