I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka) is pleased to announce the full renewal of its out-bath series, "Botanical Hair Oil" and "Botanical Hair Milk," under its botanical lifestyle brand BOTANIST, which will be sequentially released starting August 1 (Sat).

This renewal focuses on the mechanism of the popular salon "acid heat treatment." We have adopted our unique "Next-Generation*1 Botanical Acid Heat Care Formula*6" that repairs hair using heat from dryers and other sources as an ally. With a lineup of 5 types that can be chosen according to hair type and damage, it leads to natural manageability and ideal smoothness through daily hair drying.

Product Names

BOTANIST Botanical Hair Oil 01 / 02 / 03

BOTANIST Botanical Hair Milk 01 / 02

Price

1,650 yen (tax included)

Release Date

- Sequential release from July 3 (Fri): Pre-orders begin on Rakuten Ichiba (Hair Oil & Hair Milk Set only)

- Sequential release from August 1 (Sat): Nationwide Loft stores (excluding some stores) and Loft Net Store, @cosme stores (excluding some stores)

- Sequential release from August 3 (Mon): Official online store, various EC malls (Amazon, Rakuten Ichiba, Yahoo! Shopping, Qoo10), etc.

- Sequential release from September 3 (Thu): Nationwide drugstores and variety shops, etc. (excluding some stores)

*1 Compared to our conventional products *2 80°C to 100°C *3 Due to lack of moisture and oil

*4 Diammonium Ethylthio Succinamide (hair repair ingredient) *5 Hair repair ingredient

*6 Diammonium Ethylthio Succinamide, Lactobacillus/Tomato Fruit Ferment Extract, Rice Extract, Leuconostoc/Radish Root Ferment Filtrate, Acyl Coenzyme A Desaturase (all hair repair ingredients), Palmitoyl Dipeptide-18 (moisturizing ingredient)

Product Features

[1] Easy care with heat from dryers and more! <Next-Generation*1 Botanical Acid Heat Care Formula*2>

Salon "acid heat care," which requires special techniques, generally requires high-temperature treatment (180°C~) with a hair iron.

While high effectiveness for frizz is expected, there have been many voices expressing concern about "heat damage." Against this backdrop, BOTANIST has developed a unique formula that repairs frizz*3, unruliness, and damage by caring for hair with the heat from your everyday dryer (approx. 80°C~) or low-temperature heat from a hair iron (approx. 100°C).

3 Key Ingredients for <Low-Temperature Acid Heat Care>

➀ Tostear®*4 (Hair Repair Ingredient)

Achieves smooth, shiny hair by suppressing frizz*3. Fills gaps in hair protein to strengthen and repair cuticles.

➁ Lactobacillus/Tomato Fruit Ferment Extract (Hair Repair Ingredient)

Replenishes components lost due to damage, repairs hair from the core, and leads to smooth hair.

➂ Palmitoyl Dipeptide-18 (Moisturizing Ingredient)

Penetrates to the core of the hair, repairing the CMC that connects cuticles. Leads to a smooth texture on the hair surface.

Image

"Beautiful Hair Support Ingredients" that Fill Hair from Inside and Out

[Heat Damage Care & Heat Protection]

Contains Sesame Protein*6 as a "Heat Damage Care Ingredient*5" that repairs the hair surface in response to heat from dryers and other sources, and a "Heat Protection Ingredient*6" that protects hair from heat damage.

[Beautiful Hair Cuticle Care]

Contains Soy Keratin*7, Yuzu Extract*8, and Rice Protein*9 to approach damage holes of varying sizes and locations within the hair, repairing moisture from the inside.

Low-Temperature Acid Heat Care Achieved with Combined Use of Hair Milk x Hair Oil

For particularly damaged hair or when frizz*3 is a concern, we recommend using hair milk and hair oil together, followed by finishing care with a hair iron.

*1 Compared to our conventional products

*2 Diammonium Ethylthio Succinamide, Lactobacillus/Tomato Fruit Ferment Extract, Rice Extract, Leuconostoc/Radish Root Ferment Filtrate, Acyl Coenzyme A Desaturase (all hair repair ingredients), Palmitoyl Dipeptide-18 (moisturizing ingredient)

*3 Due to lack of moisture and oil

*4 Diammonium Ethylthio Succinamide

*5 γ-Docosalactone (moisturizing ingredient), Meadowfoam-δ-Lactone (hair repair ingredient)

*6 Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol (hair conditioning ingredient)

*7 Hydrolyzed Soy Protein (hair repair ingredient)

*8 Yuzu Fruit Extract (moisturizing ingredient) *Hair oil only

*9 Cetearamidoethyl Diethonium Hydrolyzed Rice Protein (moisturizing ingredient) *Hair milk only

[2] Graduate from "Hair Oil/Milk Confusion." Choose from 5 Types Based on Hair Type, Damage, and Finish

Responding to customer feedback such as "I can't choose the right item for me" and "I don't know what to use," we have created a lineup of 3 types of hair oils and 2 types of hair milk to address hair concerns. We have carefully selected plant oils and repair ingredients to suit each individual's condition, such as "fine and tangles easily," "dry and unruly," and "severely damaged." Each type leads to the ideal finish with a texture suitable for its respective hair type.

▮ Hair Oil 01 〈For Fine, Tangling Hair〉

Hair Type/Finish | Leads to smooth, shiny hair with a light feel

Plant Oils | Contains Almond Oil* for firmness and body,

| and Olive Fruit Oil*

Texture | Light 〇●〇〇〇〇 Heavy

| (Light as water, non-sticky and smooth)

Scent | Gentle chamomile and refreshing eucalyptus scent

▮ Hair Oil 02 〈For Dry, Unruly Hair〉

Hair Type/Finish | Leads to moist, shiny hair that is soft and manageable

Plant Oils | Contains Avocado Oil* with high moisturizing effects that softens hair,

| and Rhus Semialata Gall Extract* to prevent color fading

Texture | Light 〇〇〇○●〇〇 Heavy (A smooth, slightly viscous texture that is not sticky or overly heavy)

Scent | Fresh citrus and calming lavender scent

▮ Hair Oil 03 〈For Damaged, Stiff Hair〉

Hair Type/Finish | Provides natural shine and smoothness to severely damaged hair,

| leading to meltingly smooth, shiny hair

Plant Oils | Contains Jojoba Seed Oil* for rich shine and protection against dryness

Texture | Light 〇〇〇〇●〇 Heavy

| (A slightly viscous texture that blends easily into hair)

Scent | Glossy cassis and calm cedar leaf scent

▮ Hair Milk 01 〈For Dry, Damaged Hair〉

Hair Type/Finish | Recommended for dry and damaged hair. Leads to soft hair

Texture | Smooth and easily blendable milky texture

Scent | Gentle chamomile and refreshing eucalyptus scent

▮ Hair Milk 02 〈For Severely Damaged Hair〉

Hair Type/Finish | Recommended for severely damaged hair. Leads to luxuriously smooth hair

Texture | A rich texture that blends into each strand, even for damaged hair

Scent | Fresh citrus and calming lavender scent

* Moisturizing ingredient

[3] Updated Package Design, Volume, and Price

We have thoroughly reviewed the balance of package design, volume, and price to ensure comfortable and continuous daily use.

- New Design: Hair oils feature a beautiful spherical cap inspired by perfume bottles.

- Volume & Price: We want you to deliver the blessings of plants generously to your hair every day. With this wish in mind, we have significantly increased the volume while reviewing the price to make it more accessible.

Hair Oil: 80ml / 1,870 yen (tax included) ⇒ [After Renewal] 100ml / 1,650 yen (tax included)

Hair Milk: 80ml / 1,870 yen (tax included) ⇒ [After Renewal] 120ml / 1,650 yen (tax included)

◇ As part of our sustainability efforts, this product uses environmentally friendly packaging materials*. In addition, BOTANIST is advancing various sustainability initiatives under the concept of "Living with Plants."

BOTANIST Sustainability Site: https://sustainable.botanistofficial.com/

* Main bottle: Biomass PET approx. 25-30% / Set box: Recycled PET approx. 80%

(Specifications may be subject to partial change due to international situations and supply conditions)

I-ne's official note introduces the product development story.

https://note.com/ine_pr/n/n50f5fb95dfb7

BOTANIST Official SNS

HP: https://botanistofficial.com/shop/default.aspx

Instagram: https://www.instagram.com/botanist_official

X: https://twitter.com/botanist_01

FACT BOX

  • Source: PR TIMES
  • Category: 商品リニューアル
  • Organizations: BOTANIST