[TWOÉ] 2STEP System Treatment Wins No. 1 in LDK the Beauty's Top Cosmetics of the First Half of 2026

The "TWOÉ" 2-step treatment home salon set (2 items) and specialized comb, from the home-use luxury brand "TWOÉ" (developed by I-ne Co., Ltd., headquartered in Chuo-ku, Osaka), have won first place in the Treatment (Special Care) category of the "LDK the Beauty" cosmetic review magazine's Top Cosmetics of the First Half of 2026.

Both products were also selected as "Best Buy" in the In-Bath Treatment category in the June 2026 issue of the same magazine. The pre-sale was a huge success, selling out earlier than expected*1, and it is a professional-grade system treatment that 93%*2 of salon treatment users responded they were satisfied with its usability.

*1 Pre-sale of TWOÉ 2-Step Treatment Trial Set sold out on Amazon, Rakuten, and TikTok shop (Sales period: February 17, 2026 - March 13, 2026, March 15, 2026; Sales volume: 100 units on Amazon, 300 units on Rakuten, 100 units on TikTok shop)

*2 In-house survey: Web questionnaire conducted in January 2026, Target: 30 salon treatment users who used this product as a pre-release monitor, Percentage of respondents who answered "Satisfied" or "Somewhat Satisfied" regarding usability.

HP: https://twoe.jp/

Product Name

TWOÉ 2-Step Treatment Home Salon Set 2 Items (approx. 10 uses)

Volume

Foam Treatment 100mL, Cream Treatment 100g

Price

3,850 yen (tax included)

Product Features

"Authentic 2-STEP Method" Recreating Salon Treatments for Home Care

This product realizes the "internal penetration" and "coating" step care that are core to professional salon treatments, for home care. With a 2-step care routine, applied once a week with no waiting time, it intensively repairs hair from the core to the surface.

【STEP 1】 High Concentration*1 Hematin*2 & Tostea*3 Black Foam Treatment <Penetration & Internal Repair>

The dense foam envelops each strand of hair, penetrating and repairing it to the core.

Features a dark-colored foam with a high concentration*1 of Hematin*2, a carefully selected salon ingredient. (Colorant-free)

*1 Compared to our company *2 Hair repair ingredient

*3 Diammonium Aminothioethyl Succinimide (Hair repair ingredient)

<Carefully Selected Salon-Quality Ingredients>

・Hematin*1 (Internal Repair): Adheres to hair, repairing damage from the inside.

・Tostea*2 (Frizz Control): Penetrates the hair's interior, suppressing frizz caused by humidity and damage, leading to smooth, manageable hair.

・Hydrolyzed Keratin*3 / Hydrolyzed Silk*4 (Softness & Shine): Adds a soft texture and high-quality shine to hair.

・Persea*5 (High Penetration Care): Quickly blends into the entire hair, approaching damaged areas.

*1 Hair repair ingredient *2 Diammonium Aminothioethyl Succinimide (Hair repair ingredient)

*3 Lauryl Dimonium Hydroxypropyl Hydrolyzed Keratin (Wool) (Hair repair ingredient)

*4 Isostearoyl Hydrolyzed Silk AMP (Hair repair ingredient)

*5 Sodium Dilauroyl Glutamate Lysine (Hair repair ingredient)

【STEP 2】 Cream Treatment <Moisture Sealing Repair>

The rich cream thoroughly coats the repaired ingredients penetrated by STEP 1's foam treatment, sealing in moisture to the core while smoothing the cuticle.

Furthermore, it uses the heat from a hairdryer to fix repair ingredients (γ-Docosalactone)*6, updating your hair to salon-like smoothness with every use.

<Carefully Selected Salon Ingredients>

・γ-Docosalactone*6 (Manageability for Ends): Reacts to hairdryer heat, filling gaps in internal hair proteins to reinforce and repair damage.

・Meadowfoam-δ-Lactone*7 (Shine): Smoothes the cuticle surface, leading to radiant hair.

・18-MEA*8 (Moisture Retention & Smoothness): Replenishes the hair's protective film and locks in moisture.

・Ceramide NG*9 / Ceramide NP*10 (Dryness Care): Fills hair with moisture from the inside and firmly retains it.

*6 Hair repair ingredient *7 Cuticle protection ingredient *8 Quaternium-33 (Cuticle protection ingredient)

*9 Moisturizing ingredient *10 Moisturizing ingredient

2.6x More Manageable Hair*11 Professional-Designed Comb

With both coarse and fine teeth, this comb easily recreates professional combing techniques at home.

It evenly applies treatment to every strand of hair, leading to smooth, manageable, and shiny hair.

*11 In-house survey. Measured hair bundle spread after drying. Compared to not using the comb (n=5).

"Pear & Muguet Scent" for a Luxurious Atmosphere

Features a pleasant floral woody fragrance.

Recommended For

・Those concerned about damage, dryness, and frizz*12 at the ends of their hair.

・Those concerned about damage from bleaching, coloring, or straightening treatments.

・Those who want to maintain salon-like smooth texture and manageability.

・Those who want to condition their hair at home cost-effectively, at approximately 385 yen per use.*

*Based on long hair, price per use when using approximately 10 times / does not guarantee the same salon effect.

*12 Due to dryness.

How to Use

1 After shampooing, towel-dry hair and comb with the treatment comb.

2 Apply foam treatment to hair and spread evenly with the comb (no waiting time).

<Recommended Usage Amount> *Add 2 more pumps for severely damaged hair.

Short hair: 5-6 pumps / Medium hair: 7-8 pumps / Long hair: 9-10 pumps

3 Without rinsing off the foam treatment, apply the cream treatment on top and spread evenly with the comb (no waiting time).

<Recommended Usage Amount>

Short hair: Cherry-sized / Medium hair: Grape-sized / Long hair: Ping-pong ball-sized

4 Rinse with shower.

*Use approximately once a week.

https://www.youtube.com/shorts/ARjbAgDZtdE

SNS Campaign

An SNS campaign will be held from July 14, 2026 (Tue) to July 31, 2026 (Fri).

Official X

【Application Period】

July 14, 2026 (Tue) 17:00 - July 21, 2026 (Tue) 23:59

【Prize】

"2-Step Treatment Home Salon Set 2 Items (approx. 10 uses)" and "2-Step Treatment Specialized Comb" set, for a total of 10 winners selected by lottery.

【How to Apply】

1. Follow @twoe_official 2. Repost the target post.

*Those who complete both following and reposting within the application period are eligible.

Official Instagram

【Application Period】 July 22, 2026 (Wed) 17:00 - July 31, 2026 (Fri) 23:59

【Prize】

"2-Step Treatment Home Salon Set 2 Items (approx. 10 uses)" and "2-Step Treatment Specialized Comb" set, for a total of 10 winners selected by lottery.

【How to Apply】

1. Follow @twoe.jp 2. Like the target post.

*Those who complete both following and liking within the application period are eligible.

*Campaign details are subject to change.

"Mega Debut" Event on Qoo10

To commemorate the award, a "Mega Debut" event will be held on Qoo10.

Event Period: June 30, 2026 (Tue) 10:00 - July 7, 2026 (Tue) 9:59

Overview of "Mega Debut"

"Mega Debut" is a new corner that introduces attractive new beauty brands in a relay format every Tuesday.

URL: https://www.qoo10.jp/gmkt.inc/Special/MegaDebutSpecial.aspx

Release Date: Every Tuesday, updated at 10:00 AM.

Other:

・Mega Debut 30% Coupon issued (for purchases over 100 yen, up to 120,000 yen discount, applicable to debut brands of the featured week).

・"MEGA DEBUT LIVE" is held every Tuesday at 8:00 PM.

*For details on coupon usage conditions, please refer to the campaign page.

Product Overview

Product Name

TWOÉ 2-Step Treatment Home Salon Set 2 Items (approx. 10 uses)

Volume

Foam Treatment 100mL, Cream Treatment 100g

Price

3,850 yen (tax included)

Product Name

TWOÉ 2-Step Treatment Specialized Comb

Price

1,320 yen (tax included)

Product Name

TWOÉ 2-Step Treatment Trial Set (2 uses)

Volume

Foam Treatment 25mL, Cream Treatment 12g x 2 packets

Price

1,980 yen (tax included)

TWOÉ

HP: https://twoe.jp/

Instagram: https://www.instagram.com/twoe.jp/

X: https://x.com/twoe_official

TikTok: https://www.tiktok.com/@twoe_official