I-ne's 'Health Food Category' Exceeds 300 Million Yen in Monthly Sales, Rapidly Growing as 'Fourth Pillar' Following Hair Care, Beauty Appliances, and Skin Care
I-ne Co., Ltd. announced that its health food brands (Collatein, Teaflex, Befas) surpassed 300 million yen in monthly sales in February 2026. By redefining health foods as 'pleasant habits,' the category has become a major growth driver.
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- 📰 Published: March 31, 2026 at 21:00
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I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Yohei Onishi; Securities Code: 4933) announced that the total sales of brands in its health food category (Collatein/Teaflex/Befas) exceeded 300 million yen in the single month of February 2026.
## Background of the Strong Performance
**Redefining Health Foods as 'Pleasant Habits'**
We believe this is the result of many people embracing our proposal to transform health foods from 'something you go out of your way to take' into 'a natural daily habit.'
Leveraging our expertise in proposing new lifestyles, such as BOTANIST's botanical lifestyle of 'living with plants' and YOLU's 'nighttime beauty,' we have updated the traditional image of health foods into something more approachable and refined.
**1. Collatein: Shifting Protein from 'Muscle Training' to 'Building a Supple Body'**
Traditionally, the mainstream image of protein was 'for people who train their muscles.' However, with the rising interest in 'building a supple and toned body' driven by the recent Pilates boom, and the expansion of inner care orientation, the need for beauty from the inside out is rapidly growing.
Amidst this trend, we pioneered a blank space in the market: 'collagen protein' specializing in beauty aimed at the fascia care segment. In addition to the reliable ingredient design supervised by Dr. Yoshizumi Yamaguchi, Director of Daikanyama Yamaguchi Clinic, containing collagen and iron, cafe-like flavors such as peach tea and lemonade create significant differentiation from existing products. Driven by spread on SNS, it has gained overwhelming support from demographics wanting to achieve both beauty and body makeup.
https://collatein.jp/
**2. Teaflex: From 'Supplementation' to Making Daily 'Tea Time' a Health Habit**
While health consciousness is rising and the habit of supplementing nutrition with supplements is becoming established, many people feel a hurdle in 'adding new habits' to their busy daily lives. Therefore, we proposed the new value of transforming the 'time spent drinking tea'—a deeply rooted daily activity—into a health habit itself.
By creating a powder type that requires no steeping time or cleaning up of tea leaves...
## Background of the Strong Performance
**Redefining Health Foods as 'Pleasant Habits'**
We believe this is the result of many people embracing our proposal to transform health foods from 'something you go out of your way to take' into 'a natural daily habit.'
Leveraging our expertise in proposing new lifestyles, such as BOTANIST's botanical lifestyle of 'living with plants' and YOLU's 'nighttime beauty,' we have updated the traditional image of health foods into something more approachable and refined.
**1. Collatein: Shifting Protein from 'Muscle Training' to 'Building a Supple Body'**
Traditionally, the mainstream image of protein was 'for people who train their muscles.' However, with the rising interest in 'building a supple and toned body' driven by the recent Pilates boom, and the expansion of inner care orientation, the need for beauty from the inside out is rapidly growing.
Amidst this trend, we pioneered a blank space in the market: 'collagen protein' specializing in beauty aimed at the fascia care segment. In addition to the reliable ingredient design supervised by Dr. Yoshizumi Yamaguchi, Director of Daikanyama Yamaguchi Clinic, containing collagen and iron, cafe-like flavors such as peach tea and lemonade create significant differentiation from existing products. Driven by spread on SNS, it has gained overwhelming support from demographics wanting to achieve both beauty and body makeup.
https://collatein.jp/
**2. Teaflex: From 'Supplementation' to Making Daily 'Tea Time' a Health Habit**
While health consciousness is rising and the habit of supplementing nutrition with supplements is becoming established, many people feel a hurdle in 'adding new habits' to their busy daily lives. Therefore, we proposed the new value of transforming the 'time spent drinking tea'—a deeply rooted daily activity—into a health habit itself.
By creating a powder type that requires no steeping time or cleaning up of tea leaves...