i-mobile Launches 'Premium Offer Wall' for Websites, Enabling High Revenue and Adjustable Delivery

i-mobile Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Tetsuya Noguchi; Listed on the Tokyo Stock Exchange Prime Market) through its Media Solution Business (https://www.im-mediasolution.com/gcpp/) has started providing 'Premium Offer Wall', which integrates the company's proprietary technology and operational know-how into Google's 'Offer Wall' (Note 1) function for websites. Publishers can secure new revenue streams and maximize advertising revenue without degrading user experience.

Background of Service Provision

Currently, the environment surrounding website operation is undergoing 'revenue diversification' that does not rely solely on traditional advertising models, due to stricter regulations on third-party cookies and fluctuations in the unit price of performance-based ads. Amidst this, Google's 'Offer Wall' is being introduced as a revolutionary mechanism that enables new monetization by presenting users with options such as viewing ads or completing surveys.

However, since Offer Wall requires users to perform certain actions, many publishers hesitate to introduce it due to concerns about 'deterioration of user experience' or 'low profitability that does not justify the burden'. Therefore, i-mobile has developed 'Premium Offer Wall', which combines its own optimization functions with Offer Wall to provide higher revenue performance and superior user experience.

Four Features of 'Premium Offer Wall Ads'

Main Appeal Points

Details

Limited Delivery of High CPM Campaigns

Uses proprietary optimization to deliver ads only when high CPM conditions are met. Prevents exposure to low-value ads and maximizes revenue efficiency.

Optimization of Ad Display Rate

Controls the ratio of ad displays to site page views. Achieves an optimal balance according to site characteristics without harming user experience.

No Additional Tag Installation Required (Note)

No new tags needed; can be implemented simply by integrating with Google Ad Manager. Also, delivery can be easily stopped at any time depending on the situation. (Note) Applicable when already using Google Ad Manager/Google AdSense tags.

Prevention of Revenue Loss

If no ad is purchased through Offer Wall, the proprietary technology delivers an interstitial ad to prevent impression loss.

Case Study

・On a website with 40 million monthly page views, overall advertising revenue increased by approximately 25%

The publisher had previously refrained from introducing Offer Wall due to concerns about user churn, but decided to adopt Premium Offer Wall due to 'delivery optimization limited to high-value campaigns' and 'low implementation burden with no new tags required'.

After introduction, they succeeded in significantly increasing ad revenue while suppressing user churn.

(Note 1) What is Offer Wall?

A format that displays a message to website visitors, offering ways to support the site in order to view content (such as displaying reward ads, surveys, or small payments).

[About the Media Solution Business]

As a Google Certified Publishing Partner, the Media Solution Business of the Internet Advertising segment supports publishers in maximizing revenue and expanding their business by leveraging one of Japan's largest proprietary ad networks and multiple ad products.

[About i-mobile]

i-mobile is a marketing company growing in two areas: the 'Internet Advertising Business' utilizing technology, and the 'Consumer Business' including hometown tax payments, under the vision of 'continually creating businesses that contribute to people's future'.

[i-mobile Co., Ltd. Company Overview]

Company Name: i-mobile Co., Ltd.

Location: Kanden Fudosan Shibuya Building 8F, 3-26-20 Shibuya, Shibuya-ku, Tokyo

Representative: President & CEO Tetsuya Noguchi

Established: August 17, 2007

URL: https://www.i-mobile.co.jp/

[Inquiries about this release]

i-mobile Co., Ltd.

Mail: media-sl_support@i-mobile.co.jp