i-mobile Partners with ADPOPCORN to Launch 'Reward Ad Plus,' Enabling PayPay Point Rewards for Apps

i-mobile Co., Ltd. has entered into a business partnership with ADPOPCORN Co., Ltd., a mobile ad monetization platform provider, to launch 'Reward Ad Plus,' a solution that allows app users to earn PayPay points through ad viewing. This solution provides 'gacha' or 'boxes' upon completion of ad viewing, through which users can earn PayPay points. By adopting the gacha system familiar to Japanese users, the company aims to improve ad viewing rates and app retention rates. In the Korean market, a similar model has achieved a roughly two-fold increase in ad participation rates and a more than 40% improvement in retention rates. i-mobile supports app developers in maximizing revenue through expert support from implementation to operation.