[200 Christmas Cakes for Single-Parent Families in Hannan City] Christmas Cake Support Project Implemented

i-mobile Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Tetsuya Noguchi; TSE Prime Market), which operates the hometown tax donation site 'Furunavi,' has established the 'Hometown Tax Regional Revitalization Collaboration Lab,' which aims to solve social issues and realize regional revitalization through industry-government-academia collaboration starting from corporate hometown tax donations. This project aims to deliver heartwarming Christmas experiences to children in single-parent families, and we collaborated with local pastry shops in Hannan City to provide Christmas cakes to these families. We have implemented the first 'Christmas Cake Support Project for Single-Parent Families' and successfully delivered 200 Christmas cakes to single-parent families in Hannan City. This initiative started with the desire to 'let children feel seasonal joy and warm moments' even in economically difficult situations. With the cooperation and support of many people, we were able to deliver 200 Christmas cakes to single-parent families in the city. i-mobile established the 'Hometown Tax Regional Revitalization Collaboration Lab' in 2021 and has been promoting initiatives that contribute to solving regional issues. As part of this, we have been collaborating with Tsukubamirai City, Ibaraki Prefecture, for five years to implement a 'Rice Delivery Support Project' for single-parent families. In this project, we have shipped a total of approximately 68 tons of rice to 13,862 families in total, including previous support projects and donations through corporate hometown tax. Utilizing the know-how of support projects that connect local governments, donors, and support recipients cultivated through these initiatives, we implemented this project in cooperation with Hannan City, which advocates being a 'city that puts children and child-rearing at the center.' In this initiative, we aim not only to provide material support but also to create opportunities for children and child-rearing generations to feel a connection with the region and cultivate emotional richness. i-mobile will continue to face social issues sincerely to realize the group's vision of 'continuing to create businesses that contribute to the future of people,' and as a digital marketing company, we will utilize ad technology and our unique marketing know-how to work on solving issues.