What is the purpose of this service?

To streamline a municipality's Furusato Nozei-related operations and reduce costs, while leveraging the portal's expertise to enhance the promotion of the region's attractions.

What are the main return gifts from Toyooka Village, Nagano?

In addition to 'matsutake' mushrooms, which boast one of Japan's largest harvests, seasonal fruits grown on river terraces such as peaches, pears, apples, grapes, and Ichida persimmons are popular.

What kind of company operates 'Furunavi'?

It is operated by i-mobile Co., Ltd., a company listed on the Prime Market of the Tokyo Stock Exchange. It is a marketing company that also develops an internet advertising business alongside its Furusato Nozei business.

Furunavi Launches Furusato Nozei (Hometown Tax) Operational Agency Service for Toyooka Village, Nagano, Promoting Enhanced Efficiency and Appeal through Direct Management

Published Apr 1, 2026 11:30 PM ・ Updated Jun 2, 2026 1:01 PM ・ 6 min read ・ Source: PR TIMES

Furunavi, the hometown tax website operated by i-mobile Co., Ltd., has launched a new Furusato Nozei operational agency service in Toyooka Village, Nagano. By leveraging the expertise gained from managing its portal site, Furunavi will work to improve operational efficiency, reduce costs, and enhance the promotion of the municipality's attractions, collaborating with the village to foster the growth of its hometown tax program.

Overview

Furunavi, as a Furusato Nozei (hometown tax) portal site, lists over 1,560 municipalities.

We have now newly launched our Furusato Nozei operational agency service in Toyooka Village, Nagano Prefecture.

By making the most of the knowledge we have accumulated as a hometown tax portal, we will strive to improve operational efficiency, reduce expenses, and strengthen the promotion of the municipality's attractions.

About Toyooka Village, Nagano Prefecture

Toyooka Village, located in southern Nagano Prefecture, lies at the center of one of Japan's most prominent river terraces, formed by the Tenryu River. With a topography peaking at Mt. Kimen, the area thrives on fruit cultivation on its middle terraces and rice farming on its lower terraces. The forests, which cover about 80% of the village, are rich in Japanese red pine, from which the local specialty, matsutake mushrooms, are harvested. The village is said to have one of the largest matsutake mushroom yields in Japan.

As return gifts for hometown tax donations, we offer a variety of seasonal fruits nurtured by nature, including peaches, pears, apples, grapes, and Ichida persimmons. These specialties boast a fresh, juicy taste that bursts with natural sweetness. In the fall, please also enjoy the highly aromatic matsutake mushrooms.

- See the list of return gifts from Toyooka Village, Nagano here: https://furunavi.jp/Municipal/Product/Search?municipalid=882

*Please note that the link may not be accessible due to certain circumstances.

Company Overview

Company Name: i-mobile Co., Ltd. Location: Kanden Fudosan Shibuya Building 8F, 3-26-20 Shibuya, Shibuya-ku, Tokyo Representative: Tetsuya Noguchi, President and CEO Established: August 17, 2007 URL: https://www.i-mobile.co.jp/

Business Overview

i-mobile is a marketing company that operates a consumer business centered on the Furusato Nozei system and an internet advertising business that utilizes technology, under the vision of "Continuing to create businesses that contribute to 'people's future.'"

Through its hometown tax site "Furunavi," the company supports regional revitalization across Japan through donations.

It offers various services that meet the diverse needs of users, including "Furunavi Travel," a point-based return gift system where donation amounts are converted into points usable at hotels and restaurants.

Furunavi Service Lineup

- Furusato Nozei concierge service "Furunavi Premium": https://furunavi.jp/premium/ - Point-based system to choose gifts later "Furunavi Catalog" *Points do not expire: https://furunavi.jp/catalog - Travel booking site "Furunavi Travel" *Over 10,000 facilities listed: https://tp.furunavi.jp/ - Crowdfunding-style Furusato Nozei "Furunavi Crowdfunding": https://fcf.furunavi.jp/

Inquiries Regarding This Release

i-mobile Co., Ltd., Business Planning Division, Municipal Service Business Department Mail: support@furunavi.jp

*Media representatives, please use the dedicated form below: https://furunavi.jp/Faq/Contact/Media

FACT BOX

Source: PR TIMES
Category: News

Furunavi Launches Furusato Nozei (Hometown Tax) Operational Agency Service for Toyooka Village, Nagano, Promoting Enhanced Efficiency and Appeal through Direct Management

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