Ote Corporation and Halmek Inc. Launch Brain Training App 'Halmek Brain Training' for Seniors

Ote Corporation (Headquarters: Tokyo, CEO: Yuki Hayase, hereinafter referred to as Ote) is pleased to announce that it has collaborated with Halmek Inc. (Headquarters: Tokyo, President: Takao Miyazawa, hereinafter referred to as Halmek), the publisher of Japan's No.1 circulation magazine, to launch the senior-oriented brain training app "Halmek Brain Training." This app allows users to earn entry tickets and apply for sweepstakes by enjoying brain training through puzzle games. By merging Ote's expertise from its cumulative 20 million+ downloads of "Sweepstakes Puzzle" with Halmek's specialization in "Senior Marketing," we provide a digital experience that seniors will want to use daily and spontaneously. Ote, which operates the "Puzzle de Sweepstakes" series, has gained broad user acceptance but lacked a dedicated marketing channel for the senior demographic, making it a challenge for Ote to expand its reach to seniors. Therefore, we have combined Ote's cumulative 20 million+ downloads of "Sweepstakes Puzzle" expertise with Halmek's "Senior Marketing" specialization to create a dedicated brain training app for seniors, integrating UI/UX optimized for seniors and a sweepstakes system known for high retention rates. We have meticulously resolved every point that seniors might stumble on, optimizing the app in detail, from the size of characters and buttons, color design, and operability, to the wording used within the game. During development, we reflected feedback by having Halmek's unique monitor group, "Harutomo," actually experience the games. As a result, we received positive comments such as, "I could operate it with my existing knowledge without needing instructions," "The squares are larger than other apps, making it very easy to use," and "I have no worries about applying for sweepstakes since the operator is Halmek." Furthermore, in the future, we will promote recognition and user acquisition among seniors by leveraging Halmek's diverse marketing channels, including magazines, mail order, online, and events. Through this, we aim to build a sustainable user base for seniors, a demographic that has been difficult to reach. (※2) Halmek Ikikata Jōzu Research Institute "Survey on Awareness and Actual Conditions Regarding Digital Devices 2025" (※3) Halmek Ikikata Jōzu Research Institute "Survey on Esports Awareness and Actual Conditions"