3rd Installment of 'Sadou' OFFICIAL SAUNA GOODS. New Sauna Hats & Rubber Keychains Released!
Belle Co., Ltd. has released new pile fabric sauna hats and rubber keychains as the 3rd installment of official goods for 'Sadou', catering to fans' requests for both utility and design.
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- 📰 Published: April 1, 2026 at 19:20
- 🔍 Collected: April 1, 2026 at 16:47
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Belle Co., Ltd. (Headquarters: Zama City, Kanagawa Prefecture; President & CEO: Hirotaka Suzuki) has released new products as the 3rd installment of 'Sadou' OFFICIAL SAUNA GOODS at the 'Sadou' OFFICIAL STORE, which develops official merchandise for the 'Sadou' series created by Katsuki Tanaka.
Introduced this time are the pile fabric sauna hats, which have been highly requested by fans, and rubber keychains that are easy to incorporate into everyday belongings.
'Sadou' OFFICIAL SAUNA GOODS has expanded its offerings through its first announcement in 2022, the opening of its official e-commerce site the same year, and the addition of new items in 2023 and 2024. In this third installment, we propose new products aiming to balance practicality for saunners and a design aesthetic that lets you feel the unique world of 'Sadou'.
Making sauna time more comfortable. More like 'Sadou'.
In recent years, the sauna has been establishing itself as a daily refreshment habit, and related goods are expected to have not only functionality but also design and relatability that elevate one's mood.
At the 'Sadou' OFFICIAL STORE, we have been developing both items that accompany the sauna time itself and items that allow you to feel 'Sadou' even in daily life.
In this third installment, we are launching the newly developed pile fabric sauna hat, which was particularly highly requested. Furthermore, we are simultaneously releasing rubber keychains that are easy to attach to everyday bags, keys, pouches, etc., completing a lineup where you can enjoy both sauna time and daily time in the style of 'Sadou'.
'Sa' Pile Sauna Hat
This is a new hat made of soft 100% cotton pile fabric that perfectly accompanies your sauna time.
With a double-layer structure, it gently protects the head while being designed to be worn deeply, moderately blocking the field of vision to create an experience where it's easy to immerse yourself in your own time.
The front features an impressive 'Sa' design, simply expressing the essence of 'Sadou'.
It is available in three colors: dark green, navy, and dark gray, offering a lineup of calm shades that easily blend into the sauna scene.
Introduced this time are the pile fabric sauna hats, which have been highly requested by fans, and rubber keychains that are easy to incorporate into everyday belongings.
'Sadou' OFFICIAL SAUNA GOODS has expanded its offerings through its first announcement in 2022, the opening of its official e-commerce site the same year, and the addition of new items in 2023 and 2024. In this third installment, we propose new products aiming to balance practicality for saunners and a design aesthetic that lets you feel the unique world of 'Sadou'.
Making sauna time more comfortable. More like 'Sadou'.
In recent years, the sauna has been establishing itself as a daily refreshment habit, and related goods are expected to have not only functionality but also design and relatability that elevate one's mood.
At the 'Sadou' OFFICIAL STORE, we have been developing both items that accompany the sauna time itself and items that allow you to feel 'Sadou' even in daily life.
In this third installment, we are launching the newly developed pile fabric sauna hat, which was particularly highly requested. Furthermore, we are simultaneously releasing rubber keychains that are easy to attach to everyday bags, keys, pouches, etc., completing a lineup where you can enjoy both sauna time and daily time in the style of 'Sadou'.
'Sa' Pile Sauna Hat
This is a new hat made of soft 100% cotton pile fabric that perfectly accompanies your sauna time.
With a double-layer structure, it gently protects the head while being designed to be worn deeply, moderately blocking the field of vision to create an experience where it's easy to immerse yourself in your own time.
The front features an impressive 'Sa' design, simply expressing the essence of 'Sadou'.
It is available in three colors: dark green, navy, and dark gray, offering a lineup of calm shades that easily blend into the sauna scene.