【Over 50,000 Cups Sold in Just 11 Months】Post-Bath Refreshment Gains Popularity at Beppu's Hyotan Onsen Juice Stand “Insendo”
Key facts
- 【Over 50,000 Cups Sold in Just 11 Months】Post-Bath Refreshment Gains Popularity at Beppu's Hyotan Onsen Juice Stand “Insendo”
- Hyotan Onsen in Beppu, Oita Prefecture, announces that its in-house juice stand 'Insendo' has surpassed 50,000 drinks sold within approximately 11 months from August 2025 to June 2026. Seasonal fruit juices and sodas, perfect for cooling down after a bath, are popular among both tourists and local visitors.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Hyotan Onsen in Beppu, Oita Prefecture, announces that its in-house juice stand 'Insendo' has surpassed 50,000 drinks sold within approximately 11 months from August 2025 to June 2026. Seasonal fruit juices and sodas, perfect for cooling down after a bath, are popular among both tourists and local visitors.
- Citation
- 【Over 50,000 Cups Sold in Just 11 Months】Post-Bath Refreshment Gains Popularity at Beppu's Hyotan Onsen Juice Stand “Insendo” (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Hyotan Onsen in Beppu, Oita Prefecture, announces that its in-house juice stand 'Insendo' has surpassed 50,000 drinks sold within approximately 11 months from August 2025 to June 2026. Seasonal fruit juices and sodas, perfect for cooling down after a bath, are popular among both tourists and local visitors.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 16:20
- 🔍 Collected: June 12, 2026 at 07:36
- 🤖 AI Analyzed: June 13, 2026 at 06:25 (22h 48m after Collected)
■ Over 50,000 Cups Sold in Approximately 11 Months
Insendo's drinks have surpassed a cumulative total of 50,000 units sold between August 2025 and June 2026—approximately 11 months. This equates to roughly 4,500 drinks selected per month on average.
■ What is 'Insendo'? A Juice Stand Perfect for Post-Bath Refreshment
Insendo is a juice stand located within Hyotan Onsen, offering beverages made with seasonal fruits, including juices and sodas. After warming your body in the hot spring, enjoy a cool, refreshing drink to catch your breath—a unique experience made possible by a 100% natural spring facility, promoting a visit that goes beyond just 'entering and leaving' the bath.
A key feature is the incorporation of seasonal flavors that change throughout the year. Representative items include:
- Peach Smoothie
- Grape Smoothie
- Dekopon 100% Juice
- Watermelon 100% Juice
- Fresh Kabosu Soda
From juices and smoothies that let you savor seasonal fruits as they are, to refreshing sodas, guests can enjoy limited-time beverages available only during specific seasons.
■ 50,000 Cups: Signifying 'Enjoying the Hot Spring Through Drinking'
Savoring a drink slowly after soaking in the hot spring—Insendo's 50,000 cups sold reflect the growing acceptance of this lifestyle among guests. As a drink that enriches the post-bath experience, we will continue to deliver seasonal flavors.
■ Media Inquiry (For Journalists)
Filming of Insendo's drinks, service scenes, and guests enjoying their drinks after bathing, as well as interviews with management staff, are available. We welcome media coverage focusing on angles such as 'a juice stand at a hot spring resort,' 'a new post-bath lifestyle,' and 'local drinks made with seasonal fruits.' Please contact us below to discuss scheduling.
【Facility Overview】
Facility Strengths: Founded in the Taisho era, 100 years of operation, 100% natural spring flow (no recirculation); First hot spring facility in Japan to receive three stars in the Michelin Green Guide for Tourism for 14 consecutive years (based on company research)
Facility Name: Hyotan Onsen
Location: 159-2 Kanawa, Beppu City, Oita Prefecture
Operating Hours: 9:00–25:00 (last entry at 24:00)
Special Website: https://www.hyotan-onsen.com
Phone Number: 0977-66-0527
Contact: Daiki Tanaka, Executive Director, Marketing
Company Overview: YUNET Co., Ltd. (Representative: Jin Tanaka / Established: June 1962 / Capital: 30 million JPY)
FAQ
What does Insendo's 50,000-cup milestone signify?
It shows the establishment of a 'post-bath drink' culture, indicating experiential consumption beyond mere bathing.
What drinks are popular at Insendo?
Popular items include peach smoothie, grape smoothie, Dekopon 100% juice, watermelon 100% juice, and fresh kabosu soda.
When did Insendo reach 50,000 cups?
It surpassed 50,000 cups between August 2025 and June 2026, within approximately 11 months.
What are the features of Hyotan Onsen?
Founded in the Taisho era, it offers 100% natural spring flow and has received three stars in the Michelin Green Guide for tourism for 14 consecutive years.
Is media coverage possible?
Yes, filming of drink service, guest reactions, and interviews with management are available. Please contact the PR representative.