100 Years Supported by the Local Community
Hyotan Onsen, a hot spring facility in Beppu City, Oita Prefecture, is offering a special 3-day sale of its 100% natural hot spring ticket book for 1,000 yen as a thank-you to the local community. This initiative aims to redefine the onsen as a daily retreat for locals, moving away from its tourist-centric image.
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- 📰 Published: May 10, 2026 at 18:00
- 🔍 Collected: May 10, 2026 at 09:31
- 🤖 AI Analyzed: May 10, 2026 at 09:33 (1 min after Collected)
Hyotan Onsen, a hot spring facility in Beppu City, Oita Prefecture, will be selling its "100% Natural Hot Spring Ticket Book" for a special price of 1,000 yen for three days only on May 11, 12, and 13, as a community return initiative to express gratitude.
The facility has been supported by the local community for over 100 years since its establishment. While it has primarily been used by tourists, there have also been times when it felt "a little distant for locals." The purpose of this initiative is to bridge that gap and reaffirm its value as a "hot spring that can be visited daily."
The target ticket book is an admission ticket normally priced at 3,200 yen (for 5 uses). By selling it for 1,000 yen for a limited time, the hurdle for local use will be significantly lowered. This will redefine the hot spring from "a place to go on special days" to "a place to refresh from daily fatigue."
"Hyotan Onsen has been supported by the local community for 100 years. That's why we believe it's important to 'give back' now. This ticket book was born from the desire for locals to 'feel free to come more often'."
Hyotan Onsen will continue to fulfill its role as a hot spring rooted in the community, aiming to be "an onsen chosen even before arrival."
■ Initiative Overview
Content: Special sale of 100% Natural Hot Spring Ticket Book (for 5 uses)
Price: 1,000 yen (tax included)
Regular Price: 3,200 yen
Purpose: Community return / Lowering visitation barriers / Promoting daily use
■ Background
- 100 years since establishment, history of being supported by the local community
- Growing demand for local use
- Dispelling the image of "tourist prices"
■ Strengths of Hyotan Onsen
- "100% natural hot spring" without added water or heating
- Three-star rating in the Michelin Green Guide
- Approximately 400,000 visitors annually
■ Facility Overview
Facility Name: Hyotan Onsen
Location: Kannawa, Beppu City, Oita Prefecture
Content: Day-trip hot spring facility (large public baths, sand baths, steam baths, dining facilities, etc.)
The facility has been supported by the local community for over 100 years since its establishment. While it has primarily been used by tourists, there have also been times when it felt "a little distant for locals." The purpose of this initiative is to bridge that gap and reaffirm its value as a "hot spring that can be visited daily."
The target ticket book is an admission ticket normally priced at 3,200 yen (for 5 uses). By selling it for 1,000 yen for a limited time, the hurdle for local use will be significantly lowered. This will redefine the hot spring from "a place to go on special days" to "a place to refresh from daily fatigue."
"Hyotan Onsen has been supported by the local community for 100 years. That's why we believe it's important to 'give back' now. This ticket book was born from the desire for locals to 'feel free to come more often'."
Hyotan Onsen will continue to fulfill its role as a hot spring rooted in the community, aiming to be "an onsen chosen even before arrival."
■ Initiative Overview
Content: Special sale of 100% Natural Hot Spring Ticket Book (for 5 uses)
Price: 1,000 yen (tax included)
Regular Price: 3,200 yen
Purpose: Community return / Lowering visitation barriers / Promoting daily use
■ Background
- 100 years since establishment, history of being supported by the local community
- Growing demand for local use
- Dispelling the image of "tourist prices"
■ Strengths of Hyotan Onsen
- "100% natural hot spring" without added water or heating
- Three-star rating in the Michelin Green Guide
- Approximately 400,000 visitors annually
■ Facility Overview
Facility Name: Hyotan Onsen
Location: Kannawa, Beppu City, Oita Prefecture
Content: Day-trip hot spring facility (large public baths, sand baths, steam baths, dining facilities, etc.)