[Making Stations More Convenient Places] Completion of the Renewal of the 'Navita' Peripheral Guide Maps at 19 Sapporo City Subway Stations! Improved Visibility Enables Smoother Guidance to Destinations
Hyojito Co., Ltd. has completed the renewal of 'Navita' advertising guide maps at 19 Sapporo subway stations. The upgrade features stylish black frames for better visibility and introduces digital signage at select locations.
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- 📰 Published: April 24, 2026 at 23:00
- 🔍 Collected: April 24, 2026 at 14:31
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Hyojito Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Takahiro Tokumo; hereinafter 'the Company'), which deploys peripheral guide maps, has renewed 29 'Navita' peripheral guide maps with advertisements (hereinafter 'Navita') installed at 19 stations, accounting for approximately 40% of all 49 stations of the Sapporo City Transportation Bureau, over the one-year period from April 2025 to March 2026.
Renewed Sapporo City Subway Tozai Line 'Kikusui Station' (left) / 'Miyanosawa Station' (right)
This renewal has two main purposes. The first is 'improvement of visibility' for station users, and the second is 'expansion of advertising expression' for local businesses placing ads.
1) Key Points for Improving Visibility for Station Users
We have updated the previous white display frames to a stylish black design. This not only gives the space at each Sapporo City Subway station a modern and sophisticated atmosphere but also improves functionality. The black frames have the effect of reducing glare and reflection from lighting, creating the advantage that the peripheral guide maps and advertisements from local businesses—the features of 'Navita'—become clearer and easier to see. By improving visibility, we have created an environment where station users can check destinations and local information more smoothly.
(Before) Tozai Line Nishi 11-chome Station (After) Tozai Line Nishi 11-chome Station
2) Expansion of Advertising Expression for Local Businesses
Along with this renewal, we have equipped a portion of the display frames with digital signage at some stations. By utilizing digital signage, which can switch and broadcast dynamic videos and multiple pieces of information in addition to traditional static image ads, it has become possible to diversely express the messages and the appeal of products and services that local businesses want to convey. This supports the improvement of brand recognition among station users and creates opportunities for people to learn about the local area more deeply and multi-dimensionally.
Tozai Line Shin-Sapporo Station equipped with digital signage
The Company plans to continue the sequential renewal of the 'Navita' advertising guide maps installed on each line of the Sapporo City Transportation Bureau in fiscal 2026 and beyond. Through this initiative, we will strive to stay close to the lives of everyone using the Sapporo City Subway, while supporting the dissemination of information by businesses in Sapporo City and contributing to the revitalization of the local economy.
What is the 'Navita' Peripheral Guide Map with Advertisements?
'Navita' is a peripheral guide map integrating local information and advertisements, deployed by Hyojito Co., Ltd. at major railway stations, municipal offices, police boxes, shrines, and temples nationwide. By covering the costs of installation and maintenance with advertising fees from local businesses, we have established a unique business model that provides and maintains highly public guideboards free of charge.
For many years, it has been popular as an important infrastructure for station users and passersby to check their current location and destination. In recent years, it has continued to evolve with the times, such as through the installation of digital signage and integration with smartphones. Deeply rooted in local communities, it is deployed nationwide as an information medium that supports the improvement of city convenience and the revitalization of local economies.
Company Profile
Company Name: Hyojito Co., Ltd.
Headquarters Location:
(Tokyo Headquarters) Navita Todo Bldg., 5-12-22 Minami-Aoyama, Minato-ku, Tokyo
(Nagoya Headquarters) Navita Meito Bldg., 4-2-11 Meieki, Nakamura-ku, Nagoya, Aichi
Representative: Takahiro Tokumo, President and Representative Director
Business Description: Comprehensive advertising agency (transit advertising, outdoor advertising, various advertising planning and production), planning, installation, and management of guide signs and guide maps with advertisements, etc.
Established: February 1967
URL: https://www.hyojito.co.jp/
Renewed Sapporo City Subway Tozai Line 'Kikusui Station' (left) / 'Miyanosawa Station' (right)
This renewal has two main purposes. The first is 'improvement of visibility' for station users, and the second is 'expansion of advertising expression' for local businesses placing ads.
1) Key Points for Improving Visibility for Station Users
We have updated the previous white display frames to a stylish black design. This not only gives the space at each Sapporo City Subway station a modern and sophisticated atmosphere but also improves functionality. The black frames have the effect of reducing glare and reflection from lighting, creating the advantage that the peripheral guide maps and advertisements from local businesses—the features of 'Navita'—become clearer and easier to see. By improving visibility, we have created an environment where station users can check destinations and local information more smoothly.
(Before) Tozai Line Nishi 11-chome Station (After) Tozai Line Nishi 11-chome Station
2) Expansion of Advertising Expression for Local Businesses
Along with this renewal, we have equipped a portion of the display frames with digital signage at some stations. By utilizing digital signage, which can switch and broadcast dynamic videos and multiple pieces of information in addition to traditional static image ads, it has become possible to diversely express the messages and the appeal of products and services that local businesses want to convey. This supports the improvement of brand recognition among station users and creates opportunities for people to learn about the local area more deeply and multi-dimensionally.
Tozai Line Shin-Sapporo Station equipped with digital signage
The Company plans to continue the sequential renewal of the 'Navita' advertising guide maps installed on each line of the Sapporo City Transportation Bureau in fiscal 2026 and beyond. Through this initiative, we will strive to stay close to the lives of everyone using the Sapporo City Subway, while supporting the dissemination of information by businesses in Sapporo City and contributing to the revitalization of the local economy.
What is the 'Navita' Peripheral Guide Map with Advertisements?
'Navita' is a peripheral guide map integrating local information and advertisements, deployed by Hyojito Co., Ltd. at major railway stations, municipal offices, police boxes, shrines, and temples nationwide. By covering the costs of installation and maintenance with advertising fees from local businesses, we have established a unique business model that provides and maintains highly public guideboards free of charge.
For many years, it has been popular as an important infrastructure for station users and passersby to check their current location and destination. In recent years, it has continued to evolve with the times, such as through the installation of digital signage and integration with smartphones. Deeply rooted in local communities, it is deployed nationwide as an information medium that supports the improvement of city convenience and the revitalization of local economies.
Company Profile
Company Name: Hyojito Co., Ltd.
Headquarters Location:
(Tokyo Headquarters) Navita Todo Bldg., 5-12-22 Minami-Aoyama, Minato-ku, Tokyo
(Nagoya Headquarters) Navita Meito Bldg., 4-2-11 Meieki, Nakamura-ku, Nagoya, Aichi
Representative: Takahiro Tokumo, President and Representative Director
Business Description: Comprehensive advertising agency (transit advertising, outdoor advertising, various advertising planning and production), planning, installation, and management of guide signs and guide maps with advertisements, etc.
Established: February 1967
URL: https://www.hyojito.co.jp/