What Was It Really Like Giving Your Child a Smartphone? ~ Revealing the 'Reality After Giving a Smartphone' ~
Hyogo Yakult releases results of a survey on smartphone usage among Yakult Ladies.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 01:03
- 🔍 Collected: March 28, 2026 at 21:59 (20h 56m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 04:13 (414h 13m after Collected)
Hyogo Yakult Sales Co., Ltd. conducted a survey on smartphone usage among children, targeting 142 Yakult Ladies. The results showed that 73% of Yakult Ladies have established rules regarding smartphone use within their households. Specific rules frequently mentioned included 'rules regarding in-app purchases/purchases,' 'usage time limits,' and 'SNS usage restrictions.' Regarding concerns felt after giving their children smartphones, many worried about health impacts such as 'staying up late' and 'vision decline,' as well as addictive tendencies like 'constantly looking at their smartphone after returning home.' Additionally, concerns about not being able to fully grasp 'what is happening in places unknown to parents' were also prominent. On the other hand, the most common positive aspect of giving their children smartphones was the benefit as a means of communication, with responses stating 'can be contacted anytime, anywhere.' For Yakult Ladies who work during the day, being able to contact their children immediately and confirm their location via GPS provides significant peace of mind. This reveals that for modern working parents, smartphones, while carrying elements of anxiety, are a reassuring presence.
Survey Overview
Survey Method: In-house questionnaire
Survey Organization: In-house survey
Number of Respondents: 142
Target Audience: Yakult Ladies
Survey Period: January 21 - February 4, 2026
Survey Report URL: "Hyogo Yakult Original Survey"
https://www.hyogo-yakult.jp/page-8195/
※When quoting the results of this survey, please use the URL from "Hyogo Yakult Original Survey."
【Reason for Survey】
In recent years, there have been many reports in the news about SNS troubles involving children, increasing opportunities to reconsider how to approach smartphones. On the other hand, in Japan today, where dual-income households account for about 70%, there is a practical necessity for children to have smartphones.
Against this backdrop, a survey was conducted on 142 Yakult Ladies regarding their children's smartphone usage.
1. At what age did you first give your child a smartphone?
Results of a survey on the age at which children were first given a smartphone.
1st Place: Grades 4-6 of elementary school: 54 people
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