UK-Based Sustainable Running Brand 'hylo ATHLETICS' Launches New Model 'hylo AXIS' with Overwhelming Stability on April 1, 2026
The new 'hylo AXIS' running shoe from UK brand hylo ATHLETICS offers unparalleled stability and features an increased percentage of bio-based materials. It embodies the 'High Performance, Low Impact' philosophy by using plant-derived alternatives to petroleum plastics, significantly reducing its environmental footprint. This next-generation shoe enhances runner potential while protecting the planet, balancing stability with a 75% rebound rate for powerful propulsion.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 16, 2026 at 21:25 (371h 9m after Collected)
Features of hylo AXIS
'hylo AXIS' thoroughly pursues the 'stability' that runners seek, while further increasing the percentage of bio-based materials used in each part.
Embodying the brand philosophy of 'High Performance, Low Impact,' it actively adopts renewable plant-derived materials, such as sugarcane, instead of petroleum-derived plastics commonly used in shoe manufacturing. This significantly reduces dependence on fossil fuels and CO₂ emissions throughout the product lifecycle. Furthermore, it achieves a high level of balance between a stable design that prevents foot wobble and propulsion power due to its high 75% rebound rate. It is a next-generation sustainable running shoe that maximizes runner potential while protecting the future environment.
[Upper] Engineered Upper for a High Fit that Wraps the Foot
The upper uses a jacquard-woven warp knit combining monofilaments and composite fibers to achieve an excellent fit. It improves durability, safety, and breathability, maintaining a comfortable and stable condition even during long runs. (60% of upper material is bio-based)
[Midsole] Midsole Shape to Suppress Foot Wobble and Amazing Rebound Force
By adopting a unique design on the inside of the midsole, it suppresses foot wobble and supports smooth, natural strides. Furthermore, the foam material 'HyperBolt+™,' infused with supercritical nitrogen, records a high rebound rate of 75%. It increases the bio-based component by 10% from 'hylo IMPACT' (50% of the entire midsole), balancing environmental consideration with powerful energy return.
[Outsole] Grip Structure Further Enhancing Stability and Running Performance
By increasing the ground contact area in the midfoot, the stability during landing is significantly enhanced. Additionally, the grooves on the sole are designed to effectively channel water, providing reliable grip even on wet surfaces in rainy weather. It achieves stable running in all conditions. (60% of outsole material is bio-based)
[Target Users]
This pair is ideal for runners who jog daily, enjoy casual runs, or run at their own pace for health maintenance. It is recommended for those who want to reduce the risk of injury and continue running comfortably for a long time, as it suppresses foot wobble and supports natural strides. Furthermore, it can be used not only for running but also for everyday wear, making it suitable for those who want to seamlessly incorporate them into their daily style.
[About hylo ATHLETICS]
Founded in the UK in 2019 by former Premier League player Michael Doughty and others. It has obtained B Corporation certification, an international mark of trust for sustainable companies, and under the mission 'Change the present to keep running into the future,' it continues to promote a sustainable running culture mainly in Europe and Japan.
[Release Information]
Release Date: "Wednesday, April 1, 2026"
Sales Locations: 40 stores nationwide including Mega Sports, OUTSIDE THE BOX, and CNS.
hylo Japan Official Website (https://hylo.jp/)
Price: ¥24,200 (tax included)
Size Range: 22.5cm – 28.5cm (Unisex)
Color Range: 5 colors total (Black/Undyed, Undyed/Pebble, Black/Charcoal, Sand/Oat, Stone)
[Contact Information for this Matter]
Contact for this Matter:
Sakura Co., Ltd. (hylo ATHLETICS Japan General Agent)
310 Hanjyo-cho, Shimogyo-ku, Kyoto-shi, Kyoto 600-8433
TEL: 075-354-7577
E-mail: info@sakura-trades.jp
Contact Person: Yano
Official Website: https://www.hylo.jp
'hylo AXIS' thoroughly pursues the 'stability' that runners seek, while further increasing the percentage of bio-based materials used in each part.
Embodying the brand philosophy of 'High Performance, Low Impact,' it actively adopts renewable plant-derived materials, such as sugarcane, instead of petroleum-derived plastics commonly used in shoe manufacturing. This significantly reduces dependence on fossil fuels and CO₂ emissions throughout the product lifecycle. Furthermore, it achieves a high level of balance between a stable design that prevents foot wobble and propulsion power due to its high 75% rebound rate. It is a next-generation sustainable running shoe that maximizes runner potential while protecting the future environment.
[Upper] Engineered Upper for a High Fit that Wraps the Foot
The upper uses a jacquard-woven warp knit combining monofilaments and composite fibers to achieve an excellent fit. It improves durability, safety, and breathability, maintaining a comfortable and stable condition even during long runs. (60% of upper material is bio-based)
[Midsole] Midsole Shape to Suppress Foot Wobble and Amazing Rebound Force
By adopting a unique design on the inside of the midsole, it suppresses foot wobble and supports smooth, natural strides. Furthermore, the foam material 'HyperBolt+™,' infused with supercritical nitrogen, records a high rebound rate of 75%. It increases the bio-based component by 10% from 'hylo IMPACT' (50% of the entire midsole), balancing environmental consideration with powerful energy return.
[Outsole] Grip Structure Further Enhancing Stability and Running Performance
By increasing the ground contact area in the midfoot, the stability during landing is significantly enhanced. Additionally, the grooves on the sole are designed to effectively channel water, providing reliable grip even on wet surfaces in rainy weather. It achieves stable running in all conditions. (60% of outsole material is bio-based)
[Target Users]
This pair is ideal for runners who jog daily, enjoy casual runs, or run at their own pace for health maintenance. It is recommended for those who want to reduce the risk of injury and continue running comfortably for a long time, as it suppresses foot wobble and supports natural strides. Furthermore, it can be used not only for running but also for everyday wear, making it suitable for those who want to seamlessly incorporate them into their daily style.
[About hylo ATHLETICS]
Founded in the UK in 2019 by former Premier League player Michael Doughty and others. It has obtained B Corporation certification, an international mark of trust for sustainable companies, and under the mission 'Change the present to keep running into the future,' it continues to promote a sustainable running culture mainly in Europe and Japan.
[Release Information]
Release Date: "Wednesday, April 1, 2026"
Sales Locations: 40 stores nationwide including Mega Sports, OUTSIDE THE BOX, and CNS.
hylo Japan Official Website (https://hylo.jp/)
Price: ¥24,200 (tax included)
Size Range: 22.5cm – 28.5cm (Unisex)
Color Range: 5 colors total (Black/Undyed, Undyed/Pebble, Black/Charcoal, Sand/Oat, Stone)
[Contact Information for this Matter]
Contact for this Matter:
Sakura Co., Ltd. (hylo ATHLETICS Japan General Agent)
310 Hanjyo-cho, Shimogyo-ku, Kyoto-shi, Kyoto 600-8433
TEL: 075-354-7577
E-mail: info@sakura-trades.jp
Contact Person: Yano
Official Website: https://www.hylo.jp