Former World No. 1 Tennis Player Andy Murray Appointed as Global Ambassador and Performance Advisor for 'hylo'
Former tennis world champion Andy Murray has joined the UK sustainable running brand 'hylo' as a global ambassador, performance advisor, and investor. He will leverage his athletic expertise to aid product development and support long-term brand growth.
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- 📰 Published: April 7, 2026 at 19:05
- 🔍 Collected: April 7, 2026 at 10:30
- 🤖 AI Analyzed: April 20, 2026 at 23:53 (325h 22m after Collected)
London-based running brand 'hylo' announces that as of April 1st, former professional tennis player, three-time Grand Slam champion, and Olympic gold medalist Sir Andy Murray has been appointed as its Global Ambassador and Performance Advisor. In addition to his role as an ambassador, Murray is also joining 'hylo' as an investor.
■ The man who fought on the world stage takes on his next challenge: Sustainability
Andy Murray is the greatest legend in British tennis history, boasting three Grand Slam titles (the 2012 US Open, and Wimbledon in 2013 and 2016) and two Olympic gold medals (2012 and 2016).
Having maintained a strong interest in environmental issues—such as serving as a Global Ambassador for the WWF (World Wide Fund for Nature) during his active career—he has decided to join 'hylo' following his retirement.
Murray stated the following regarding his appointment:
"The conviction that I am joining a world-class company like hylo, and their ability to continue making the cleanest and highest-performing running shoes—that is everything."
— Andy Murray
■ Still 'active' after retirement — Murray's chosen stage for a new challenge
Murray's role goes beyond being just the 'face' of the brand. As a 'Performance Advisor,' he will be deeply involved in product development, directly applying the athlete's intuition he honed during his active career to shoe development.
Furthermore, he is participating as an investor. This contract was signed not for short-term exposure, but with him as a partner who will share in the long-term brand growth of 'hylo'.
Alongside Murray, several other prominent athletes are also participating in the company, including Premier League Leeds United forward Patrick Bamford.
■ What is hylo ATHLETICS? — Earth-friendly, with no compromise on performance
■ The man who fought on the world stage takes on his next challenge: Sustainability
Andy Murray is the greatest legend in British tennis history, boasting three Grand Slam titles (the 2012 US Open, and Wimbledon in 2013 and 2016) and two Olympic gold medals (2012 and 2016).
Having maintained a strong interest in environmental issues—such as serving as a Global Ambassador for the WWF (World Wide Fund for Nature) during his active career—he has decided to join 'hylo' following his retirement.
Murray stated the following regarding his appointment:
"The conviction that I am joining a world-class company like hylo, and their ability to continue making the cleanest and highest-performing running shoes—that is everything."
— Andy Murray
■ Still 'active' after retirement — Murray's chosen stage for a new challenge
Murray's role goes beyond being just the 'face' of the brand. As a 'Performance Advisor,' he will be deeply involved in product development, directly applying the athlete's intuition he honed during his active career to shoe development.
Furthermore, he is participating as an investor. This contract was signed not for short-term exposure, but with him as a partner who will share in the long-term brand growth of 'hylo'.
Alongside Murray, several other prominent athletes are also participating in the company, including Premier League Leeds United forward Patrick Bamford.
■ What is hylo ATHLETICS? — Earth-friendly, with no compromise on performance