【UK-born Sustainable Running Brand "hylo ATHLETICS" to Launch New Model "hylo AXIS" Supporting Runs with Overwhelming Stability on April 1, 2026 (Wednesday)】

【Features of hylo AXIS】

"hylo AXIS" thoroughly pursues the "stability" runners demand, while further increasing the usage rate of bio-based materials in each component.

Embodying the brand philosophy of "High Performance, Low Impact," it actively adopts renewable plant-derived materials such as sugarcane instead of petroleum-derived plastics often used in shoe manufacturing. This significantly reduces reliance on fossil fuels and CO₂ emissions throughout the entire product lifecycle. Furthermore, it achieves a high-level balance between a stable design that prevents foot wobbling and propulsion from a high rebound rate of 75%. It is a next-generation sustainable running shoe that maximizes runners' potential while protecting the future environment.

【Upper】Engineered Upper that Wraps the Foot with a High Fit

The upper adopts a jacquard woven warp knit combining monofilament and multifilament fibers, achieving an excellent fit. It improves durability, safety, and breathability, maintaining a comfortable and stable condition even during long runs. (60% of the upper material uses bio-based materials)

【Midsole】Midsole Shape that Suppresses Foot Wobbling and Amazing Rebound Power

By adopting a unique design on the inner side of the midsole, it suppresses foot wobbling and supports a smooth and natural stride. Furthermore, the "HyperBolt+™" foam material, injected with supercritical nitrogen, records a high rebound rate of 75%. It has increased bio-based components by 10% from "hylo IMPACT" (50% of the entire midsole), achieving both environmental consideration and powerful energy return.

【Outsole】Grip Structure Further Enhancing Stability and Running Performance

By increasing the ground contact area in the midfoot, stability during landing is significantly enhanced. Additionally, grooves on the sole are designed to effectively drain water, providing reliable grip even on wet roads in rainy weather. It ensures stable running in all conditions. (60% of the outsole material uses bio-based materials)

【Target Users】

This is an ideal pair for runners who enjoy daily jogs, casual runs, or run at their own pace for health maintenance. It is recommended for those who want to reduce the risk of injury and continue running comfortably for a long time, as it suppresses foot wobbling and supports a natural stride. Furthermore, it can be used not only for running but also for everyday wear, making it suitable for those who want to seamlessly incorporate it into their daily styling.

【About hylo ATHLETICS】

Founded in the UK in 2019 by former Premier League player Michael Doughty and others. It has obtained B Corporation certification, an international mark of trust for sustainable companies, and continues to promote a sustainable running culture mainly in Europe and Japan under the mission of "Change today to keep running for the future."

【Launch Information】

Scheduled Release Date: "April 1, 2026 (Wednesday)"

Sales Locations: 40 stores nationwide including Megasports, OUTSIDE THE BOX, CNS

　　　　　hylo Japan Official Website (https://hylo.jp/)

Price: 24,200 yen (tax included)

Size Range: 22.5cm～28.5cm (Unisex)

Color Options: 5 colors in total (Black/Undyed, Undyed/Pebble, Black/Charcoal, Sand/Oat, Stone)

【Contact Information for this Matter】

■Contact Information for this Matter

Sakura Co., Ltd. (hylo ATHLETICS Japan General Agent)

〒600-8433 310 Hanjo-cho, Shimogyo-ku, Kyoto-shi, Kyoto

TEL：075-354-7577

E-mail：info@sakura-trades.jp

Contact Person：Yano

Official Website：https://www.hylo.jp