From BTS’s January Song Release Announcement to April Concert Viewing, Weverse Served as a One-Stop Platform; 3.37 Million Visitors on Comeback Announcement Day

Global superfan platform Weverse was widely used throughout BTS’s comeback activities, demonstrating its presence as an all-in-one platform. Weverse supported and activated artist and fandom activities related to the release of BTS’s fifth album, ARIRANG, through roughly 30 functions spanning community, commerce, media, live streaming, and more. As a result, Weverse recorded 13.37 million MAU in the first quarter, up 20% year over year. On January 5, BTS’s song release announcement was delivered first through Weverse, and the platform’s visitor count that day rose 246% from the previous day to 3.37 million. After announcements for the world tour BTS WORLD TOUR 'ARIRANG' and album pre-orders, the average number of daily visiting users reached 5.24 million. On the announcement day for BTS THE COMEBACK LIVE | ARIRANG in Gwanghwamun, visitor numbers also increased 44% from the previous day. Artist communication was also active during the comeback period. Before the album release, Jimin shared a photo from the practice room with the message, “ARMY, there are only a few days left until the album release! Please look forward to it.” After the three-day Goyang concert run, Jin and j-hope shared their impressions, writing, “Thanks to ARMY, I was so happy for three days,” and “Thank you, I love you.” Fandom activity accelerated in response. From the comeback announcement through the end of April, fan posts reached roughly 8 million. Through Weverse’s Fan Letter service, members received a total of 448,092 messages. Interaction through the live-streaming feature Weverse LIVE was also active. Members connected with fans through 10 Weverse LIVE sessions. A Weverse LIVE where the members revealed the origin of the album title recorded about 7.8 million views and received 1.1 million fan comments during the broadcast. Immediately after the album’s release on March 20, STUDIO NOTES | ARIRANG, in which the members discussed behind-the-scenes production stories, was streamed and recorded 11.7 million views. Through the commerce platform Weverse Shop, a total of 87 ARIRANG-related albums and official merchandise items were sold. Weverse operates logistics centers in Korea, Japan, and the United States, and has built global logistics infrastructure that enables delivery to 245 countries and regions. This allows fans around the world to order and receive products, while the payment system lets users choose currencies such as Japanese yen, Korean won, and U.S. dollars. The PICK-UP service, which lets users order on Weverse Shop and collect products at concert venues simply by presenting a QR code, also significantly reduced waiting times during the world tour. The full schedule for BTS WORLD TOUR 'ARIRANG', the group’s first world tour in about four years, was also announced through Weverse. For fans unable to attend in person, Weverse streamed the performances through its online service Weverse Concerts. With years of accumulated technology and traffic distribution know-how, the platform stably delivered high-definition 4K video and created an immersive experience as if viewers were at the venue. For the Tokyo Dome concert, Weverse also introduced a multiview feature that allowed fans to select their preferred camera angle. Fans also actively used Weverse offline. At BTS THE CITY ARIRANG SEOUL, held across Seoul, Weverse Spot improved convenience by letting fans check information about pop-up events, concerts, and more in one place. For BTS POP-UP : ARIRANG, held to commemorate the album release, fans who made reservations through Weverse had their reservation information displayed in Weverse Spot, enabling smoother entry. The Stamp Rally event, where fans could receive digital stamps by visiting and verifying at various locations, also drew a strong response. Listening Party events, where fans could connect through music, were also actively held. The service links with music platforms such as Spotify and Apple Music, enabling users to share and listen to playlists in real time. After the album release, a total of 170 parties were held, including 160 fan-hosted events, with cumulative streaming reaching 10.96 million plays. This represents about half of the cumulative streaming volume in the BTS community on Weverse. Weverse commented, “Through BTS’s comeback, which included diverse promotions covering both online and offline activities, we were able to reaffirm Weverse’s presence as a platform that supports fan activities 360 degrees. We will continue supporting the activities of artists and labels while improving the functions and precision of our service as an important platform for fans.” In line with BTS’s Las Vegas concerts scheduled for late May, Weverse will also roll out Stamp Rally, PICK-UP, Weverse Concerts, and other services on-site, continuing to support global fandom activities.