World of Hyatt, Ambassador Yuta Kishi, Bartender, Server, and other hotel staff roles for the first time! New brand movie released: "Be More Signature (More, Only Here)"

As part of the "World of Hyatt" loyalty program campaign, which has been running since 2024, Hyatt will release a new brand movie, "Be More Signature (More, Only Here)", starring Yuta Kishi of Number_i, on a special web page starting April 14, 2026 (Tuesday). An interview with Kishi, where he talks about behind-the-scenes stories from the filming, will also be available. Kishi, dressed as a hotel staff member, including a bartender and server, offers a signature menu experience in Hyatt's sophisticated spaces, enhanced by subtle presentations that go beyond taste and become moments felt in the heart.

World of Hyatt New Brand Movie "Be More Signature (More, Only Here)"

(60 seconds) URL: https://www.japanhyattcampaign.com/

Filming location: Andaz Tokyo

Signature Menu refers to a dish that is the "face" of that restaurant, and it is a dish that we highly recommend you try when visiting any Hyatt restaurant. The signature experience at Hyatt restaurants begins even before the first bite. The excitement as the dish is prepared, the subtle presentation before your eyes, and the dish delivered at its most delicious moment. Not just the taste, but the entire sequence is elevated into a memorable and special signature experience.

Under the concept of the "Be More Foodie" campaign, which continues from the previous period, Hyatt restaurants offer a signature experience that enriches everyday life and special moments. We present "Be More Signature" starring Yuta Kishi, with the hope that you will visit Hyatt restaurants nationwide to enjoy signature menus that embody the philosophy and worldview of each establishment.

Examples of restaurants where you can enjoy Hyatt's signature menu:

【Andaz Tokyo】★ = 3 menu items included in the main video.

●The Tavern Grill & Lounge: Signature dish of domestic beef tenderloin finished with a flavorful sauce.

★Customers who order "Pepper Steak" can choose their preferred cutlery from a wide selection of knives.

★The "Seasonal Rum Baba" dessert, enjoyed with seasonal fruits, is finished with fragrant rum poured in front of the customer, served at its most delicious and perfect state.

●Rooftop Bar:

★The signature cocktail "Gin Rosehip Cosmo" combines fragrant botanical gin with the gentle acidity and sweetness of rosehip tea, and the refreshing taste of lime and cranberry. A subtle smoke unfurls before the guest's eyes, leaving a sophisticated aftertaste.

【Hotel Toranomon Hills】

●Le Pristine Tokyo:

The rich seafood umami of "Le Pristine Seafood Orecchiette" is a representative dish of Michelin-starred chef Sergio Herman, combining short pasta with an enjoyable texture, domestic langoustines and clams, and topped with mussel foam. This fragrant, freshly prepared masterpiece is portioned tableside and served at its most delicious temperature.

【Park Hyatt Tokyo】

●New York Grill & Bar:

The signature "Yamagata Tomahawk" is grilled in a block and brought to the customer's table in a wooden box. The rich aroma spreads with the smoke that rises the moment it is opened in front of you, and its dynamic presence dramatically enhances the climax of dinner. The crispy grilled surface and the tender, flavorful meat are truly the essence of grilling. It's a dish that delights all five senses, not just the taste.

●Girandole by Alain Ducasse:

"Vol-au-vent of Chicken, Sweetbreads, and Morels" is a luxurious dish combining lightly baked pastry with chicken, veal sweetbreads, and truffle-scented quenelles. With Alain Ducasse's unique presentation, a rich morel sauce and Vin Jaune jus are poured onto the plate in front of you, layering rich flavors. Enjoy the exquisite harmony of ingredients with a sommelier's recommended wine.

Restaurants where you can enjoy Hyatt's signature menu are available on the campaign page:

Campaign special site

URL https://www.japanhyattcampaign.com/

Brand Movie Overview and Highlights

Yuta Kishi takes on the role of a hotel staff member for the first time! Pay attention to his smart demeanor and serious expression!

In this movie, Yuta Kishi of Number_i, who is in his second year as a "World of Hyatt" ambassador, appears as a hotel staff member. In the scene filmed at the rooftop bar, Kishi stands behind the counter as a bartender, serving cocktails. He showed a craftsman-like presence with a skill that seemed anything but his first time. In another scene, filmed while moving through "The Tavern Grill & Lounge," a restaurant at Andaz Tokyo with table settings, Kishi is captured as a hotel staff member exuding adult charm, walking briskly in a suit with a tray in hand and smartly serving signature dishes to customers. Kishi's expression as he takes on the challenge while receiving instruction from professionals is utterly serious, highlighting a cool side different from his usual bright impression.

▼Storyboard

Behind-the-Scenes & Interview Content

●Behind-the-Scenes / On-site Report

Kishi, who received instruction from professionals for his roles as a bartender and server, repeatedly adjusted his subtle movements and worked with a serious expression until the perfect shot was taken. Even in scenes with only close-ups of his hands, he maintained his expression, conveying a luxurious worldview. Furthermore, Kishi's quick grasp of things, delivering OK takes with just a little advice, earned him praise from the professionals, demonstrating his smart demeanor even behind the scenes. As he himself frequently uses hotels, the video turned out to be filled with Kishi's feelings.

●Interview (excerpt)

Regarding his first experience as a bartender and server, Kishi reflected that "all the movements were difficult," but through the actual experience, he reaffirmed the depth of service. He commented that shaking the shaker, in particular, was "a move I'd seen in dramas, but it was really difficult when I actually tried it." When asked what kind of hotel staff he would like to be if he were to actually work in a hotel, he chose "bartender," showing his enthusiasm by saying, "They told me I might have a knack for it, so I'd like to try again." He also said that by being on the serving side, he "realized that behind the service are meticulous considerations to entertain customers," and compared the professional attitude to his own, saying, "The thoroughness of the service, down to the smallest detail, feels similar to the precision of our dance formations."

Regarding future challenges with his group Number_i, he said, "I want to travel to so many places that everyone's passports are filled with stamps," confessing his desire to travel the world both for work and private life. Finally, as a recommended menu item, Kishi himself, who frequently uses "Andaz Tokyo," introduced the "Pepper Steak" from "The Tavern Grill & Lounge" with a smile, saying, "It's a dish that gives you a sense of reward and satisfaction."

Q. What scene left the biggest impression on you during this shoot?

Honestly, all the movements felt difficult, but I was able to re-learn how amazing servers are. The most difficult scene was when I played a bartender, and when I actually tried shaking the shaker, I realized how incredibly difficult it was. I have no regrets though. It was a very valuable experience, and I felt refreshed.

Q. What was your impression of being on the serving side?

I realized that serving is also tough. I was able to reconfirm how much the serving side cares for the customers. I really felt the care, or rather, the passion for entertaining customers and providing service. (When I played a server) I felt like the suit naturally made me stand up straight, and I think I can give myself a pat on the back for that.

Q. If you were to work as a Hyatt hotel staff member, what kind of job would you like to try?

I'd like to try being a bartender again. The bartender who taught me even said, "You might have a knack for it," so I want to give it my best shot. There are also drinks with smoke coming out, and I really want to see the moment customers are surprised by that right in front of me. Things like how to use a snap, pouring with one hand, and adjusting the angle so the label faces the customer... I thought it was amazing. For us, in dance, when the positions are precise, there might be a 0.25 (position specification). It felt like that. I felt there were some overlapping parts. I was truly surprised by how thorough everything was, and I probably only learned a small part of it, so I really want to see the actual work environment where people are seriously working.

Q. What do you want to challenge with Number_i?

I definitely want to travel more with the team, and I want to go to so many places that everyone's passports are completely filled with stamps. Both for work and private life.

Q. What is your recommended menu at "Andaz Tokyo"?

It's the Pepper Steak at "The Tavern." The soft meat and sauce match incredibly well, and the pepper further enhances the deliciousness of the meat. It was a dish that truly felt like a reward and provided great satisfaction, and I really loved eating it with mashed potatoes.

Q. As a hotel staff member, how would you describe the appeal of a signature menu in one word?

It's a menu that is the face of that restaurant, and it's not just delicious; it "provides a memorable experience."

Q. To those watching this video:

I think everyone has various moments, whether it's their ordinary daily life or special times.

Whenever you come to Hyatt, I'm sure you'll have wonderful feelings and special moments.

I hope you all enjoy it, whether for refreshment or a stay. Please, everyone, come visit! And please continue to support World of Hyatt!

New Brand Movie Overview

Movie Title: "Be More Signature (More, Only Here)"

Starring: Yuta Kishi

Release Date: April 14, 2026 (Tuesday)

Watch the brand movie on the campaign website: https://www.japanhyattcampaign.com/

Yuta Kishi Profile

Born September 29, 1995.

In October 2023, formed Number_i with Sho Hirano and Yuta Jinguji.

In January 2024, debuted with the release of their first digital single "GOAT."

Expanding his activities, primarily in music.

Campaign Special Site

URL https://www.japanhyattcampaign.com/

Information on restaurants where you can enjoy Hyatt's signature menu, past brand movies, and Yuta Kishi's Q&A movie are available.

Hyatt's official LINE account delivers travel deals, prize campaigns, and exclusive content for friends.

▼World of Hyatt LINE Official Account

URL: https://lin.ee/ebbfrGT

*In this release, "Hyatt" is used to refer to Hyatt Hotels Corporation and/or its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation (Headquarters: Chicago, Illinois, USA) is one of the world's leading hospitality companies, with a purpose to "care for people so they can be their best." As of December 31, 2025, it operates over 1,500 hotels and all-inclusive properties across 83 countries on six continents. Hyatt's brands include the Luxury Portfolio: "Park Hyatt®", "Alila®", "Miraval®", "Impression by Secrets", "The Unbound Collection by Hyatt®"; the Lifestyle Portfolio: "Andaz®", "Thompson Hotels®", "The Standard®", "Dream® Hotels", "The StandardX", "Breathless Resorts & Spas®", "JdV by Hyatt®", "Bunkhouse® Hotels", "Me and all hotels"; the Inclusive Collection: "Zoëtry® Wellness & Spa Resorts", "Hyatt Ziva®", "Hyatt Zilara®", "Secrets® Resorts & Spas", "Dreams® Resorts & Spas", "Hyatt Vivid® Hotels & Resorts", "Sunscape® Resorts & Spas", "Alua Hotels & Resorts®", "Bahia Principe Hotels & Resorts"; the Classic Portfolio: "Grand Hyatt®", "Hyatt Regency®", "Destination by Hyatt®", "Hyatt Centric®", "Hyatt Vacation Club®", "Hyatt®"; and the Essential Portfolio: "Caption by Hyatt®", "Unscripted by Hyatt", "Hyatt Place®", "Hyatt House®", "Hyatt Studios®", "Hyatt Select", "UrCove". Affiliates also operate the loyalty program "World of Hyatt®", as well as "ALG Vacations®", "Mr & Mrs Smith", "Unlimited Vacation Club®", "Amstar® DMC", and "Trisept Solutions®". For more information, please visit www.hyatt.com.

About World of Hyatt

World of Hyatt is Hyatt's award-winning loyalty program, with participating hotels including: Luxury Portfolio: "Park Hyatt®", "Alila®", "Miraval®", "Impression by Secrets", "The Unbound Collection by Hyatt®"; Lifestyle Portfolio: "Andaz®", "Thompson Hotels®", "The Standard®", "Dream® Hotels", "The StandardX", "Breathless Resorts & Spas®", "JdV by Hyatt®", "Bunkhouse® Hotels", "Me and All Hotels"; Inclusive Portfolio: "Zoëtry® Wellness & Spa Resorts", "Hyatt Ziva®", "Hyatt Zilara®", "Secrets® Resorts & Spas", "Dreams® Resorts & Spas", "Hyatt Vivid® Hotels & Resorts", "Sunscape® Resorts & Spas", "Alua Hotels & Resorts®"; Classic Portfolio: "Grand Hyatt®", "Hyatt Regency®", "Destination by Hyatt®", "Hyatt Centric®", "Hyatt Vacation Club®", "Hyatt®"; Essential Portfolio: "Caption by Hyatt®", "Unscripted by Hyatt", "Hyatt Place®", "Hyatt House®", "Hyatt Studios®", "Hyatt Select", "UrCove". Members who book directly with Hyatt enjoy personalized services and exclusive benefits, including "Guest of Honor" for top-tier members, confirmed suite upgrades at the time of booking, various well-being services, digital keys, and member-exclusive rates. World of Hyatt has over 63 million members. Points can be earned and redeemed not only for stays but also through the "FIND Experiences" platform, which offers dining, spa, and well-being experiences within hotels. Furthermore, it has a strategic collaboration with American Airlines' AAdvantage® loyalty program. Membership is free and can be registered at hyatt.com. The World of Hyatt smartphone app is also available in Japanese for Android and iOS, and you can connect with Hyatt on Facebook, Instagram, TikTok, and X (formerly Twitter).