Hutzper Establishes Representative Office in Thailand — Promoting Manufacturing DX in Southeast Asia with Local Partners
Hutzper Co., Ltd. announced the establishment of its representative office in Bangkok, Thailand, effective May 5, 2026. Positioning Thailand as a starting point for overseas expansion, particularly in ASEAN, the company will collaborate with local partners to verify AI solution technologies cultivated in Japanese manufacturing sites and explore deployment based on local needs.
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- 📰 Published: May 8, 2026 at 01:00
- 🔍 Collected: May 7, 2026 at 16:31
- 🤖 AI Analyzed: May 7, 2026 at 16:44 (12 min after Collected)
Hutzper Co., Ltd. (Headquarters: Osaka, Japan; Representative Director & CEO: Hiroshi Onishi; hereinafter "the Company") announced the establishment of its representative office in Bangkok, Thailand (hereinafter "Thailand Representative Office") as of May 5, 2026.
Positioning Thailand as a starting point for overseas expansion, including ASEAN, the Company will promote collaboration with local partner companies, verify AI solution technologies cultivated in Japanese manufacturing sites, and explore deployment based on local needs.
■ Background and Purpose of Establishment
Since its establishment in 2020, the Company has developed AI solutions such as the appearance inspection AI "Mekiki Byte" and the personnel allocation optimization AI "Skill Puzzle," primarily for the domestic manufacturing industry.
In Southeast Asia, including Thailand, although the situation varies by country, challenges such as quality control and productivity improvement due to high labor mobility and variations in skill levels are becoming apparent in the manufacturing industry. Meanwhile, the entry and expansion of manufacturing bases, mainly by Japanese companies, continue, and the concentration of manufacturing bases in Southeast Asia continues to grow. We believe that the AI technology and operational know-how cultivated by our company in Japanese manufacturing sites can contribute to solving the challenges faced by local companies in such environments.
■ Business Development Policy in Thailand
Our company's AI technology, based on image analysis (still images and videos), addresses a wide range of challenges in manufacturing sites, such as quality control, safety management, and operational efficiency, through appearance inspection and human behavior analysis. We will respond to the diverse needs of the manufacturing industry, including not only food manufacturing but also automotive and electronic components.
While promoting AI implementation support for manufacturing sites in collaboration with local partners, we will also simultaneously build a network of sales agents and partner companies. Our strength lies in providing end-to-end support, from AI technology provision to on-site implementation and operational establishment. We will contribute to overseas manufacturing sites with this "Gemba-shugi" (on-site principle) approach.
■ Overview of the Representative Office
Name
Hutzper Thailand Representative Office
Location
Room 75, 11th Floor, Ramaland Building, No. 952 Rama IV Road, Suriyawongse, Bang Rak, Bangkok 10500, Thailand
Date of Establishment
May 5, 2026
Representative
Koki Someya, Thailand CEO & Head of Overseas Business
Main Operations
Market research and information gathering in the Thai and Southeast Asian markets, liaison and alliance promotion with local partners, support and technical assistance for AI implementation
■ Comment from Koki Someya, Thailand CEO & Head of Overseas Business
"We are confident that the AI solutions we have refined with Japanese manufacturing sites can contribute to solving the challenges faced by manufacturing sites in Southeast Asia. While based on our achievements in Japan, we will optimize the solutions themselves according to the characteristics and operations of each country and site, and provide them in a localized manner. We will actively seek partner companies that can solve challenges together, while sincerely addressing local culture and market needs."
— Koki Someya, Thailand CEO & Head of Overseas Business, Hutzper Co., Ltd.
■ Future Developments — Actively Promoting Domestic and International Activities
Event Name | Location | Period
---|---|---
EMIDAS Monozukuri Business Meeting 2026 | Thailand | May 13-16, 2026
METALTECH & AUTOMEX 2026 | Malaysia | May 20-23, 2026
THAIFEX – Anuga Asia 2026 | Thailand | May 26-30, 2026
Manufacturing Expo 2026 | Thailand | June 17-20, 2026
Companies interested in AI utilization and quality control improvement, as well as those interested in becoming sales agents or collaborative partners, are welcome to contact us.
Corporate Website (English): https://hutzper.com/en/home/
Contact Us
[Note on Forward-Looking Statements] This release contains forward-looking statements. These are based on current judgments and assumptions and may differ from actual results due to risk factors such as changes in the economic environment, competitive trends, and technological innovation.
Hutzper Co., Ltd.
Securities Code: TSE Growth Market (478A)
Head Office Location: Shin-Osaka CSP Building North Wing 4F, 1-11-16 Nishinakajima, Yodogawa-ku, Osaka
Representative: Hiroshi Onishi, Representative Director & CEO
Established: April 1, 2020
Capital: 826 million JPY (including capital surplus: 1.99 billion JPY)
Number of Employees: 95 (as of December 2025) *Part-time employees
Keywords:
Positioning Thailand as a starting point for overseas expansion, including ASEAN, the Company will promote collaboration with local partner companies, verify AI solution technologies cultivated in Japanese manufacturing sites, and explore deployment based on local needs.
■ Background and Purpose of Establishment
Since its establishment in 2020, the Company has developed AI solutions such as the appearance inspection AI "Mekiki Byte" and the personnel allocation optimization AI "Skill Puzzle," primarily for the domestic manufacturing industry.
In Southeast Asia, including Thailand, although the situation varies by country, challenges such as quality control and productivity improvement due to high labor mobility and variations in skill levels are becoming apparent in the manufacturing industry. Meanwhile, the entry and expansion of manufacturing bases, mainly by Japanese companies, continue, and the concentration of manufacturing bases in Southeast Asia continues to grow. We believe that the AI technology and operational know-how cultivated by our company in Japanese manufacturing sites can contribute to solving the challenges faced by local companies in such environments.
■ Business Development Policy in Thailand
Our company's AI technology, based on image analysis (still images and videos), addresses a wide range of challenges in manufacturing sites, such as quality control, safety management, and operational efficiency, through appearance inspection and human behavior analysis. We will respond to the diverse needs of the manufacturing industry, including not only food manufacturing but also automotive and electronic components.
While promoting AI implementation support for manufacturing sites in collaboration with local partners, we will also simultaneously build a network of sales agents and partner companies. Our strength lies in providing end-to-end support, from AI technology provision to on-site implementation and operational establishment. We will contribute to overseas manufacturing sites with this "Gemba-shugi" (on-site principle) approach.
■ Overview of the Representative Office
Name
Hutzper Thailand Representative Office
Location
Room 75, 11th Floor, Ramaland Building, No. 952 Rama IV Road, Suriyawongse, Bang Rak, Bangkok 10500, Thailand
Date of Establishment
May 5, 2026
Representative
Koki Someya, Thailand CEO & Head of Overseas Business
Main Operations
Market research and information gathering in the Thai and Southeast Asian markets, liaison and alliance promotion with local partners, support and technical assistance for AI implementation
■ Comment from Koki Someya, Thailand CEO & Head of Overseas Business
"We are confident that the AI solutions we have refined with Japanese manufacturing sites can contribute to solving the challenges faced by manufacturing sites in Southeast Asia. While based on our achievements in Japan, we will optimize the solutions themselves according to the characteristics and operations of each country and site, and provide them in a localized manner. We will actively seek partner companies that can solve challenges together, while sincerely addressing local culture and market needs."
— Koki Someya, Thailand CEO & Head of Overseas Business, Hutzper Co., Ltd.
■ Future Developments — Actively Promoting Domestic and International Activities
Event Name | Location | Period
---|---|---
EMIDAS Monozukuri Business Meeting 2026 | Thailand | May 13-16, 2026
METALTECH & AUTOMEX 2026 | Malaysia | May 20-23, 2026
THAIFEX – Anuga Asia 2026 | Thailand | May 26-30, 2026
Manufacturing Expo 2026 | Thailand | June 17-20, 2026
Companies interested in AI utilization and quality control improvement, as well as those interested in becoming sales agents or collaborative partners, are welcome to contact us.
Corporate Website (English): https://hutzper.com/en/home/
Contact Us
[Note on Forward-Looking Statements] This release contains forward-looking statements. These are based on current judgments and assumptions and may differ from actual results due to risk factors such as changes in the economic environment, competitive trends, and technological innovation.
Hutzper Co., Ltd.
Securities Code: TSE Growth Market (478A)
Head Office Location: Shin-Osaka CSP Building North Wing 4F, 1-11-16 Nishinakajima, Yodogawa-ku, Osaka
Representative: Hiroshi Onishi, Representative Director & CEO
Established: April 1, 2020
Capital: 826 million JPY (including capital surplus: 1.99 billion JPY)
Number of Employees: 95 (as of December 2025) *Part-time employees
Keywords: