Unforgettable Beauty is Created by Invisible Care.

A 'New Fashionable Habit' that straightens, sterilizes, deodorizes, and protects clothes.

Unforgettable beauty is created by invisible care.

Introducing 'NUNOTECT', an ironing water infused with natural essential oils.

Hash Co., Ltd. (Ota-ku, Tokyo) will launch 'NUNOTECT', an ironing water infused with natural essential oils, on Wednesday, June 10, 2026. This garment care product dramatically reduces bacteria through sterilization and deodorization functions while straightening clothes, leaving them in a refreshed state. A distinctive feature is the gentle aroma of natural essential oils that rises when ironing. Enjoy the pleasure of wearing a high-quality garment even more.

In recent years, garment care has trended towards time-saving and simplification, with non-iron clothing and time-saving home appliances becoming widespread. Options that prioritize convenience, such as wrinkle-resistant materials and clothes that can be worn straight from the wash, are increasing. However, on weekends or days with important plans, many people have likely experienced the feeling of wanting to wear their favorite clothes comfortably and feeling better when their clothes are clean. While efficiency is advancing, there is renewed interest in the extra effort required to wear clothes comfortably.

The top concern when making an impression on others is cleanliness (67.7%).

While time-saving and convenience are paramount in garment care, nearly half of people also seek neatness, odor control, and cleanliness in the finish.

Effects of 'NUNOTECT'

Even in clothes washed in a washing machine, bacteria multiply over time. This invisible increase in bacteria can not only cause odors but also affect the cleanliness and impression of the garment.

NUNOTECT's active ingredients work with the heat of the iron, straightening clothes while leading them to a refreshed state through sterilization and deodorization. The gentle scent of natural essential oils is another feature, making ironing time pleasant.

Tests by a third-party organization have confirmed that fabric treated with NUNOTECT suppresses the increase in bacterial count compared to untreated fabric. (Test certificate obtained from the Japan Textile Products Quality and Technology Center / Staphylococcus aureus, Moraxella bacteria, Escherichia coli)

About Hash

Hash is a garment care manufacturer with roots in a dry-cleaning shop founded in 1962. Leveraging knowledge and experience cultivated in the dry-cleaning field, the company develops and sells easy-to-use home garment care products, including the stain remover 'Spotter'.

What we value is the concept of 'making cleaning more enjoyable.' We aim to transform laundry and garment care from mere chores into a pleasant time for cherishing and wearing your favorite clothes for a long time.

Every month, we hold events at our own street-side stores to interact with the local community. We offer laundry tips and exchange opinions on concerns and ideas related to clothing and daily life. New discoveries emerge from casual conversations, providing hints for product development. Needs and hints are found in everyday conversations, and these voices from our customers are the starting point for our research and development. As a new challenge, we are currently developing home appliances.

Product Overview

The design direction for NUNOTECT was handled by Satoshi Umeno, representative of UMENO DESIGN. Mr. Umeno has received numerous design awards both in Japan and internationally, including the iF DESIGN AWARD (Germany) and the Good Design Award. He works across a wide range of fields, from daily necessities to traditional crafts, pursuing designs that balance functionality and beauty.

Product Name: NUNOTECT (Peppermint / Lavender / Bergamot / Unscented)

Release Date: June 10, 2026

Contents: 30ml / 300ml

Price: 30ml: 1,980 yen / 300ml: 4,400 yen (tax included)

Ingredients: Zinc oxide, dispersant, essential oils (except unscented), water

pH: Weakly alkaline

Use: Sterilization, deodorization

Directions: Spray over the entire target object from a distance of about 30cm. Shake well before each use.

Sales Outlets: LINE Shop https://lin.ee/U6gjDVb

Official Online Shop https://shop.hush08.com/

<Inquiries about this press release>

Please feel free to contact us for media inquiries, or product offers for TV, newspapers, magazines, and web media.

Hash Co., Ltd. Head Office: 3-5-6 Chuo, Ota-ku, Tokyo

Tel: 03-3778-7121 Fax: 03-6303-8131 Mail: press@hush08.com

President: Fumi Asakawa