Spreading the Joy of Laundry Worldwide

We endorse April Dream, a project aiming to make April 1st a day for companies to announce their dreams. This press release represents the dream of "Hush Co., Ltd." Hush Co., Ltd. (Ota-ku, Tokyo; Representative Director: Fumi Asakawa), which inherited a long-established dry cleaner as its third generation and operates in the manufacturing and sales of detergents, has seriously considered transforming laundry into an enjoyable experience. **The Forms of Laundry Around the World** Around the world, there are regions where people wash clothes in rivers, countries where dryers are indispensable, and places where handwashing is the norm. Despite being a daily chore, laundry takes on various forms depending on the region. Climate, water, housing, culture. While each lifestyle shapes the form of laundry, various challenges such as water issues and environmental impact also become apparent. That is precisely why laundry still holds new possibilities. Hush will propose new ways of doing laundry that are just right for today's lifestyles, while paying attention to these diverse forms of laundry around the world. **【When Laundry is Updated, This Future Awaits!】** **☆A future where laundry is not a burden on the Earth** Water usage will be dramatically reduced. The environmental impact of wastewater will also be suppressed, achieving both comfort and sustainability simultaneously. **☆A future where laundry protects human health!** Not only will clothes not smell even if half-dried, but creating a fiber environment where bacteria are less likely to grow will become standard. **☆What if clothes also serve as air purifiers?!** Washing will condition the surface of fibers, making them less likely to attract pollen and dirt. A future for clothing that lightens the stress of going out. **The Future Hush Aims For** Hush will re-examine the value of laundry to create a future that is kind to both people and the Earth, and will spread a new laundry culture that is attuned to today's lifestyles. We are exploring Earth-friendly laundry, Expanding care that tidies up daily life, And learning from global laundry cultures, aiming for a future where kindness naturally spreads in everyday life. "April Dream" is a project by PR TIMES where companies announce their dreams that they eventually want to achieve on April 1st. We are seriously committed to realizing this dream. **** **Company Name:** Hush Co., Ltd. **Location:** 3-5-6 Chuo, Ota-ku, Tokyo **Representative:** Fumi Asakawa, Representative Director **Established:** 2008 **Business Activities:** Planning, development, and sales of detergents and stain removers **Official Website:** https://www.hush08.com/