HUROM Holds Nationwide Cold Press Juice Experience Events for the UV Season, Making Vegetables More Accessible!
HUROM Co., Ltd. will hold cold press juice experience events nationwide during the season when UV rays are a concern. Amidst growing interest in health and beauty, the company aims to promote the appeal of easily consumed cold press juices, also pre-selling its new product, "Hurom E30ST."
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- 📰 Published: May 13, 2026 at 19:40
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HUROM Co., Ltd. (headquartered in Minato-ku, Tokyo, hereinafter referred to as Hurom), a cold press juicer brand operating in 88 countries and regions worldwide, will hold events across the country where participants can experience freshly squeezed cold press juice.
This upcoming season, with concerns about UV rays and heat, sees increased interest in daily diet and inner care.
Hurom proposes a new habit of deliciously incorporating vegetables through cold press juices made from colorful vegetables and fruits like carrots and tomatoes.
■ Cold Press Juice Gaining Attention as an “Inner Care Habit” Before Summer
Cold press juice is juice slowly extracted by pressing vegetables and fruits. It has gained popularity, especially among health and beauty-conscious individuals, because it allows them to enjoy the original flavor of the ingredients. A key feature of HUROM's cold press juicers is their ability to produce a smooth-tasting juice by pressing at low speeds.
It is highly recommended for those who want to easily incorporate vegetables and fruits into their diet, even on busy mornings. By combining various vegetables and fruits, you can create colorful and easy-to-drink juices.
■ Recommended Points of Cold Press Juice
1. Easy to get antioxidants
When exposed to UV rays, oxidative stress tends to increase in the body. Antioxidant components such as vitamin C, polyphenols, and carotenoids can be collectively taken in through juice.
2. Replenish water and minerals easily lost in the heat
Using water-rich ingredients like cucumbers, watermelons, and tomatoes allows for easy hydration in a palatable form.
3. Nutrients are easily absorbed by the body
Cold press juicing extracts juice without generating heat, thereby preserving heat-sensitive nutrients such as vitamins and enzymes found in vegetables and fruits.
*The above comparative data are general academic/research explanations and not results from tests on this specific product.
■ HUROM Supervised “Carrot × Mini Tomato × Apple” Cold Press Juice
◆ Ingredients
・1–2 carrots
・5 mini tomatoes
・1/2 apple
◆ How to make
① Roughly chop carrots with the skin on.
② Put all ingredients into the juicer and extract the juice to complete.
This is a visually vibrant cold press juice combining carrots, tomatoes, and apples. It is recommended for breakfast or as a refreshing break, allowing you to easily enjoy vegetables and fruits.
◆ Example Juice Ingredients (Reference)
Vitamin C (Antioxidant / Collagen production / Melanin production suppression support)
Example ingredients: Tomato, kiwi, strawberry, lemon, grapefruit, paprika
β-carotene (Converts to Vitamin A in the body / Maintains healthy mucous membranes and skin)
Example ingredients: Carrot, broccoli, spinach, komatsuna
Polyphenols (Antioxidant)
Example ingredients: Apple, blueberry, grape, beet, purple cabbage
■ Experience HUROM’s Cold Press Juice! Nationwide Event Schedule
Edion Toyota Honten (8-55 Sanjo-machi, Toyota City, Aichi Prefecture)
3F Cooking Appliances Floor
May 16 (Saturday) 11:00–17:00
Entetsu Department Store (320-2 Sunayama-cho, Naka-ku, Hamamatsu City, Shizuoka Prefecture)
Main Building 7F Kitchen Terrace
May 16 (Saturday) – May 17 (Sunday) 11:00–17:00
Abeno Harukas Kintetsu Honten (1-1-43 Abeno-suji, Abeno-ku, Osaka City, Osaka Prefecture)
Tower Building 9F Household Goods Floor
May 23 (Saturday) – May 24 (Sunday) 11:00–17:00
Shizuoka Isetan (1-7 Gofuku-cho, Aoi-ku, Shizuoka City, Shizuoka Prefecture)
Main Building 6F Kitchenware Floor
May 30 (Saturday) – May 31 (Sunday) 11:00–17:00
GOOD GREEN THINGS (Forestgate TENOHA Bldg., 20-12 Daikanyama-cho, Shibuya-ku, Tokyo)
May 31 (Sunday) 12:00–16:00 *Cancelled in case of rain
JR Nagoya Takashimaya (3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture)
9F Kitchen & Tableware Floor
June 13 (Saturday) – June 14 (Sunday) 11:00–17:00 *Subject to change
▶Latest information is available on the official Instagram.
https://www.instagram.com/huromjapan/
■ HUROM’s Smallest-ever Compact Cold Press Juicer “Hurom E30ST” Now Pre-selling
HUROM is currently pre-selling its compact cold press juicer “Hurom E30ST,” the smallest in the company’s history, on the crowdfunding service “Makuake” (https://www.makuake.com/project/hurom-e30st/).
It combines a space-saving design that blends easily into Japanese kitchen spaces with HUROM’s unique slow-press technology. Daily
This upcoming season, with concerns about UV rays and heat, sees increased interest in daily diet and inner care.
Hurom proposes a new habit of deliciously incorporating vegetables through cold press juices made from colorful vegetables and fruits like carrots and tomatoes.
■ Cold Press Juice Gaining Attention as an “Inner Care Habit” Before Summer
Cold press juice is juice slowly extracted by pressing vegetables and fruits. It has gained popularity, especially among health and beauty-conscious individuals, because it allows them to enjoy the original flavor of the ingredients. A key feature of HUROM's cold press juicers is their ability to produce a smooth-tasting juice by pressing at low speeds.
It is highly recommended for those who want to easily incorporate vegetables and fruits into their diet, even on busy mornings. By combining various vegetables and fruits, you can create colorful and easy-to-drink juices.
■ Recommended Points of Cold Press Juice
1. Easy to get antioxidants
When exposed to UV rays, oxidative stress tends to increase in the body. Antioxidant components such as vitamin C, polyphenols, and carotenoids can be collectively taken in through juice.
2. Replenish water and minerals easily lost in the heat
Using water-rich ingredients like cucumbers, watermelons, and tomatoes allows for easy hydration in a palatable form.
3. Nutrients are easily absorbed by the body
Cold press juicing extracts juice without generating heat, thereby preserving heat-sensitive nutrients such as vitamins and enzymes found in vegetables and fruits.
*The above comparative data are general academic/research explanations and not results from tests on this specific product.
■ HUROM Supervised “Carrot × Mini Tomato × Apple” Cold Press Juice
◆ Ingredients
・1–2 carrots
・5 mini tomatoes
・1/2 apple
◆ How to make
① Roughly chop carrots with the skin on.
② Put all ingredients into the juicer and extract the juice to complete.
This is a visually vibrant cold press juice combining carrots, tomatoes, and apples. It is recommended for breakfast or as a refreshing break, allowing you to easily enjoy vegetables and fruits.
◆ Example Juice Ingredients (Reference)
Vitamin C (Antioxidant / Collagen production / Melanin production suppression support)
Example ingredients: Tomato, kiwi, strawberry, lemon, grapefruit, paprika
β-carotene (Converts to Vitamin A in the body / Maintains healthy mucous membranes and skin)
Example ingredients: Carrot, broccoli, spinach, komatsuna
Polyphenols (Antioxidant)
Example ingredients: Apple, blueberry, grape, beet, purple cabbage
■ Experience HUROM’s Cold Press Juice! Nationwide Event Schedule
Edion Toyota Honten (8-55 Sanjo-machi, Toyota City, Aichi Prefecture)
3F Cooking Appliances Floor
May 16 (Saturday) 11:00–17:00
Entetsu Department Store (320-2 Sunayama-cho, Naka-ku, Hamamatsu City, Shizuoka Prefecture)
Main Building 7F Kitchen Terrace
May 16 (Saturday) – May 17 (Sunday) 11:00–17:00
Abeno Harukas Kintetsu Honten (1-1-43 Abeno-suji, Abeno-ku, Osaka City, Osaka Prefecture)
Tower Building 9F Household Goods Floor
May 23 (Saturday) – May 24 (Sunday) 11:00–17:00
Shizuoka Isetan (1-7 Gofuku-cho, Aoi-ku, Shizuoka City, Shizuoka Prefecture)
Main Building 6F Kitchenware Floor
May 30 (Saturday) – May 31 (Sunday) 11:00–17:00
GOOD GREEN THINGS (Forestgate TENOHA Bldg., 20-12 Daikanyama-cho, Shibuya-ku, Tokyo)
May 31 (Sunday) 12:00–16:00 *Cancelled in case of rain
JR Nagoya Takashimaya (3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture)
9F Kitchen & Tableware Floor
June 13 (Saturday) – June 14 (Sunday) 11:00–17:00 *Subject to change
▶Latest information is available on the official Instagram.
https://www.instagram.com/huromjapan/
■ HUROM’s Smallest-ever Compact Cold Press Juicer “Hurom E30ST” Now Pre-selling
HUROM is currently pre-selling its compact cold press juicer “Hurom E30ST,” the smallest in the company’s history, on the crowdfunding service “Makuake” (https://www.makuake.com/project/hurom-e30st/).
It combines a space-saving design that blends easily into Japanese kitchen spaces with HUROM’s unique slow-press technology. Daily