Italian Leather Bag and Accessory Brand COCCINELLE, Originating from Parma, Holds In-Store Event at Ginza Store on Saturday, May 16
COCCINELLE is hosting an in-store event at its Ginza location on May 16 to celebrate the launch of its Spring/Summer 2026 collection 'Her Deepness,' featuring a leather charm workshop and themes inspired by Japanese Ama divers.
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- 📰 Published: May 16, 2026 at 12:00
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The Italian leather bag and accessory brand COCCINELLE, originating from Parma, Italy, will hold an in-store event at its Ginza store from 11:00 to 19:00 on Saturday, May 16th, to commemorate the launch of its Spring/Summer 2026 collection 'Her Deepness'.
Born in 1978 in Sala Baganza, near Parma, Italy, COCCINELLE has built a high reputation in the field of leather bags and accessories. The theme of 'Her Deepness' is the traditional Japanese 'Ama' (female free divers). For over 2,000 years, these 'women of the sea' have dived into the ocean without relying on modern equipment, harvesting shells, pearls, and the sea's bounty. Their figures symbolize supple strength, intuition, and a deep connection with nature.
At this event, in addition to viewing the new collection, a limited workshop by skilled craftsmen specializing in leather weaving will be held. In the workshop, you can experience making an original charm combining shells and pearls with leather cords in the collection's colors. For the finishing touch, the brand's iconic C-ME logo is added, expressing a design that connects the past and present, as well as individual personality.
This experience symbolizes the quality and savoir-faire (craftsmanship) that the brand cherishes. You can enjoy a special experience where craftsmanship and story intertwine.
COCCINELLE In-Store Event 'Craft Your Own Shell Charm'
Date and Time: Saturday, May 16, 11:00-19:00
Location: Coccinelle Ginza
1F/2F Ginza Novo, 5-2-1 Ginza, Chuo-ku, Tokyo
Inside the Hunter Ginza Flagship Store
COCCINELLE 'Her Deepness' THE SPRING/SUMMER 2026 CAMPAIGN
COCCINELLE's Spring/Summer 2026 campaign '#HerDeepness' depicts a visual and sensory worldview inspired by the collection's theme and Japan's legendary Ama divers.
Ama are 'women of the sea' who have continued to dive into the deep, quiet ocean in search of nature's greatest treasure, pearls, for centuries. Based on this image, the campaign unfolds a modern story in which the COCCINELLE woman stands in harmony with her surrounding environment. Architecture carved by light, cliffs sculpted by the wind, shimmering water surfaces, and spaces enveloped in silence serve as the stage.
This campaign was photographed by Alessandro Burzigotti, a photographer from Tuscany. Raised in a creative home environment and educated at the Academy of Fine Arts in Florence, he depicts worldviews through pure forms and minimal modeling. His natural and intuitive perspective highlights the connection between women and the elements surrounding them. Light slanting in, overlapping shadows, moments when water envelops, reflects, and transforms. Every cut reflects the inner essence of the COCCINELLE woman through delicate gestures, gazes, and refined presence.
The styling direction was handled by Michele Bagnara. With a refined sensibility and deep understanding of aesthetics, he shapes the concept of 'essential beauty'. His vision is elegant yet modern. It celebrates a sophisticated, natural, and timeless femininity.
At the center of this visual story is model Emmi Freeman. She embodies the COCCINELLE female image, where contradictory elements such as strength and delicacy, will and suppleness coexist. Her presence gives rhythm to the story, oscillating between sculptural stillness and immersive moments where water becomes a metaphor for transformation.
Against this backdrop, COCCINELLE's accessories emerge as standouts. Compact forms, meticulously finished leather, and lean silhouettes. They radiate a quiet presence while resonating with the purity of architecture and the texture of nature.
About the #HerDeepness Spring/Summer 2026 Campaign
https://prtimes.jp/main/html/rd/p/000000028.000156104.html
THE COLLECTION
The 'Coccinelle C-ME Lock' appears as a refined evolution of the brand's symbol 'Coccinelle C-ME'. While inheriting its aesthetic legacy, it further elevates stylistic expression through a simple and powerful detail: the closure. In the clean and striking 'click' action of opening and closing, essence and appearance,
Born in 1978 in Sala Baganza, near Parma, Italy, COCCINELLE has built a high reputation in the field of leather bags and accessories. The theme of 'Her Deepness' is the traditional Japanese 'Ama' (female free divers). For over 2,000 years, these 'women of the sea' have dived into the ocean without relying on modern equipment, harvesting shells, pearls, and the sea's bounty. Their figures symbolize supple strength, intuition, and a deep connection with nature.
At this event, in addition to viewing the new collection, a limited workshop by skilled craftsmen specializing in leather weaving will be held. In the workshop, you can experience making an original charm combining shells and pearls with leather cords in the collection's colors. For the finishing touch, the brand's iconic C-ME logo is added, expressing a design that connects the past and present, as well as individual personality.
This experience symbolizes the quality and savoir-faire (craftsmanship) that the brand cherishes. You can enjoy a special experience where craftsmanship and story intertwine.
COCCINELLE In-Store Event 'Craft Your Own Shell Charm'
Date and Time: Saturday, May 16, 11:00-19:00
Location: Coccinelle Ginza
1F/2F Ginza Novo, 5-2-1 Ginza, Chuo-ku, Tokyo
Inside the Hunter Ginza Flagship Store
COCCINELLE 'Her Deepness' THE SPRING/SUMMER 2026 CAMPAIGN
COCCINELLE's Spring/Summer 2026 campaign '#HerDeepness' depicts a visual and sensory worldview inspired by the collection's theme and Japan's legendary Ama divers.
Ama are 'women of the sea' who have continued to dive into the deep, quiet ocean in search of nature's greatest treasure, pearls, for centuries. Based on this image, the campaign unfolds a modern story in which the COCCINELLE woman stands in harmony with her surrounding environment. Architecture carved by light, cliffs sculpted by the wind, shimmering water surfaces, and spaces enveloped in silence serve as the stage.
This campaign was photographed by Alessandro Burzigotti, a photographer from Tuscany. Raised in a creative home environment and educated at the Academy of Fine Arts in Florence, he depicts worldviews through pure forms and minimal modeling. His natural and intuitive perspective highlights the connection between women and the elements surrounding them. Light slanting in, overlapping shadows, moments when water envelops, reflects, and transforms. Every cut reflects the inner essence of the COCCINELLE woman through delicate gestures, gazes, and refined presence.
The styling direction was handled by Michele Bagnara. With a refined sensibility and deep understanding of aesthetics, he shapes the concept of 'essential beauty'. His vision is elegant yet modern. It celebrates a sophisticated, natural, and timeless femininity.
At the center of this visual story is model Emmi Freeman. She embodies the COCCINELLE female image, where contradictory elements such as strength and delicacy, will and suppleness coexist. Her presence gives rhythm to the story, oscillating between sculptural stillness and immersive moments where water becomes a metaphor for transformation.
Against this backdrop, COCCINELLE's accessories emerge as standouts. Compact forms, meticulously finished leather, and lean silhouettes. They radiate a quiet presence while resonating with the purity of architecture and the texture of nature.
About the #HerDeepness Spring/Summer 2026 Campaign
https://prtimes.jp/main/html/rd/p/000000028.000156104.html
THE COLLECTION
The 'Coccinelle C-ME Lock' appears as a refined evolution of the brand's symbol 'Coccinelle C-ME'. While inheriting its aesthetic legacy, it further elevates stylistic expression through a simple and powerful detail: the closure. In the clean and striking 'click' action of opening and closing, essence and appearance,