Isseki Sancho Group Launches Japan's First Tipping System and Restaurant-Hopping Voucher: "An Era Where Gratitude Has a Price"
The Isseki Sancho Group launched an "Optional Tipping System" and a "Restaurant-Hopping Voucher" for inbound customers starting May 1, 2026. This initiative aims to establish a tipping culture in Japan's dining industry and circulate the value of exceptional experiences.
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- 📰 Published: May 6, 2026 at 02:42
- 🔍 Collected: May 5, 2026 at 18:01
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The Isseki Sancho Group (Human Qreate Inc.) launched an "Optional Tipping System" targeting inbound customers starting May 1, 2026.
This initiative aims to introduce and establish a full-fledged tipping system in Japan's dining industry.
**Background of Introduction**
In recent years, with the increase in foreign visitors to Japan, our stores have received comments such as:
"I want to pay a tip."
"Isn't the compensation for this service too little?"
Overseas, it is common practice to "pay for感動 (deep impression/moving experience)," but in Japan, there was no mechanism to express such feelings.
Therefore, our company introduced this system based on the idea of designing the "experience of conveying deep impression" itself.
**Overview of the System**
This system allows customers to voluntarily select a tip at the time of payment.
* 10%: "Thank you / This dish deeply impressed me."
* 20%: "I definitely want to come again / I want to support you."
* 30%: "An experience so good I want you to open a branch in my home country."
The above choices are completely voluntary, and there is no coercion or inducement from the staff.
**"New Way to Enjoy" for Japanese Customers**
While this system primarily targets inbound customers, it also creates an unprecedented restaurant experience for Japanese customers.
For example, by being able to observe firsthand what values overseas customers use to choose tips, and by visualizing "how much value was felt for this experience,"
It becomes a place where one can experience how the world enjoys delicious food, even while in the same space.
Furthermore, with original goods and mechanisms prepared for each store, you can enjoy an entertaining space that is more than just dining.
"What kind of tipping culture is emerging?"
"What kind of customers are reacting in what ways?"
Visiting with such a perspective is also a way to enjoy it.
**Utilization of Tips**
Tips received from inbound customers are intended to be returned to producers, fishing ports, and ranches.
We aim to create a system where value circulates to the people behind the restaurants.
*Trial operation will begin at some stores in May 2026, and is scheduled to expand to all our stores after July 2026.*
**Provision of "Restaurant-Hopping Vouchers" to Connect Japan Visit Experiences**
As part of this initiative, we will also distribute original vouchers, usable at group stores, to all foreign visitors to Japan.
This voucher system allows customers to hop to another restaurant or bar on the same day, starting from the first store they visit, designed to extend a single dining experience into multiple culinary experiences.
For example, after enjoying sushi, you can go to a bar, or visit a different type of establishment as a second stop after dinner.
We propose various ways to enjoy, hoping that you will visit the Isseki Sancho Group again during your trip.
Furthermore, this voucher has no expiration date, aiming to design an experience that encourages repeat visits, making customers think, "I want to use this again when I come to Japan next time."
**Thoughts of Representative Yoneda**
Overseas, tips are left at the end of a meal.
I believe Japanese dining is the most delicate and honest in the world.
But its value is not yet properly appreciated.
Cheap and delicious.
That's wonderful.
But beyond that,
"An experience that stays with you for life" still has no price.
That's why this time, I will take on this challenge, representing the industry.
It's not about raising prices.
It's just about circulating value correctly.
All people involved in restaurants,
I want to create a world where the reward for deep impression reaches all of them.
And one more thing.
Japanese dining, from now on,
will enter an era where it is chosen not by "cheapness"
but by how much it moved one's heart.
Isseki Sancho will stand at the forefront of this,
and someday, I want to create a future where people all over the world say:
"Japanese restaurants offered the most valuable experience of my life."
This initiative is not just a tipping system.
It is a challenge to redefine value in Japan's dining industry.
**"Isseki Sancho Group" Store List**
**[Tokyo Area]**
Selected Yakitori Isseki Sancho Main Store
Address: 4-20-2 Shinbashi, Minato-ku, Tokyo
📞 03-5843-8909
Hours: 17:00 - 23:00 (L.O. Food 22:00 Drinks 22:30) Irregular holidays
Selected Yakiniku Isseki Sancho
Address: Tsuruya TK Building 6F, 3-22-2 Shinbashi, Minato-ku, Tokyo
📞 03-6435-7144
Hours: Mon-Sat 17:00 - 23:00, Sun 16:00 - 22:30 Irregular holidays
Sushi-dokoro Isseki Sancho
Address: Four One Building 1F, 4-20-2 Shinbashi, Minato-ku, Tokyo
This initiative aims to introduce and establish a full-fledged tipping system in Japan's dining industry.
**Background of Introduction**
In recent years, with the increase in foreign visitors to Japan, our stores have received comments such as:
"I want to pay a tip."
"Isn't the compensation for this service too little?"
Overseas, it is common practice to "pay for感動 (deep impression/moving experience)," but in Japan, there was no mechanism to express such feelings.
Therefore, our company introduced this system based on the idea of designing the "experience of conveying deep impression" itself.
**Overview of the System**
This system allows customers to voluntarily select a tip at the time of payment.
* 10%: "Thank you / This dish deeply impressed me."
* 20%: "I definitely want to come again / I want to support you."
* 30%: "An experience so good I want you to open a branch in my home country."
The above choices are completely voluntary, and there is no coercion or inducement from the staff.
**"New Way to Enjoy" for Japanese Customers**
While this system primarily targets inbound customers, it also creates an unprecedented restaurant experience for Japanese customers.
For example, by being able to observe firsthand what values overseas customers use to choose tips, and by visualizing "how much value was felt for this experience,"
It becomes a place where one can experience how the world enjoys delicious food, even while in the same space.
Furthermore, with original goods and mechanisms prepared for each store, you can enjoy an entertaining space that is more than just dining.
"What kind of tipping culture is emerging?"
"What kind of customers are reacting in what ways?"
Visiting with such a perspective is also a way to enjoy it.
**Utilization of Tips**
Tips received from inbound customers are intended to be returned to producers, fishing ports, and ranches.
We aim to create a system where value circulates to the people behind the restaurants.
*Trial operation will begin at some stores in May 2026, and is scheduled to expand to all our stores after July 2026.*
**Provision of "Restaurant-Hopping Vouchers" to Connect Japan Visit Experiences**
As part of this initiative, we will also distribute original vouchers, usable at group stores, to all foreign visitors to Japan.
This voucher system allows customers to hop to another restaurant or bar on the same day, starting from the first store they visit, designed to extend a single dining experience into multiple culinary experiences.
For example, after enjoying sushi, you can go to a bar, or visit a different type of establishment as a second stop after dinner.
We propose various ways to enjoy, hoping that you will visit the Isseki Sancho Group again during your trip.
Furthermore, this voucher has no expiration date, aiming to design an experience that encourages repeat visits, making customers think, "I want to use this again when I come to Japan next time."
**Thoughts of Representative Yoneda**
Overseas, tips are left at the end of a meal.
I believe Japanese dining is the most delicate and honest in the world.
But its value is not yet properly appreciated.
Cheap and delicious.
That's wonderful.
But beyond that,
"An experience that stays with you for life" still has no price.
That's why this time, I will take on this challenge, representing the industry.
It's not about raising prices.
It's just about circulating value correctly.
All people involved in restaurants,
I want to create a world where the reward for deep impression reaches all of them.
And one more thing.
Japanese dining, from now on,
will enter an era where it is chosen not by "cheapness"
but by how much it moved one's heart.
Isseki Sancho will stand at the forefront of this,
and someday, I want to create a future where people all over the world say:
"Japanese restaurants offered the most valuable experience of my life."
This initiative is not just a tipping system.
It is a challenge to redefine value in Japan's dining industry.
**"Isseki Sancho Group" Store List**
**[Tokyo Area]**
Selected Yakitori Isseki Sancho Main Store
Address: 4-20-2 Shinbashi, Minato-ku, Tokyo
📞 03-5843-8909
Hours: 17:00 - 23:00 (L.O. Food 22:00 Drinks 22:30) Irregular holidays
Selected Yakiniku Isseki Sancho
Address: Tsuruya TK Building 6F, 3-22-2 Shinbashi, Minato-ku, Tokyo
📞 03-6435-7144
Hours: Mon-Sat 17:00 - 23:00, Sun 16:00 - 22:30 Irregular holidays
Sushi-dokoro Isseki Sancho
Address: Four One Building 1F, 4-20-2 Shinbashi, Minato-ku, Tokyo