Isseki Sancho Group Presents 'Food Video King Contest 2026'. Total Prize Money: 10 Million Yen.
To celebrate reaching 30,000 Instagram followers, the Isseki Sancho Group is launching the 'Food Video King Contest 2026' from April 7, 2026, featuring a total prize pool of 10 million yen to elevate the value of creators.
📋 Article Processing Timeline
- 📰 Published: April 5, 2026 at 20:00
- 🔍 Collected: April 5, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 03:08 (375h 38m after Collected)
To commemorate the representative's Instagram followers surpassing 30,000, the Isseki Sancho Group will hold a video posting project with influencer participation, the "Food Video King Contest 2026," starting April 7, 2026.
* People other than food influencers can also participate. The participation prize is a 10,000 yen meal voucher usable at the Isseki Sancho Group.
This project is not merely a promotion.
Visiting restaurants daily, filming, editing, and broadcasting.
—This is an initiative to praise the "value" of influencers who bear that series of activities and to make their work even more valuable.
Behind a Reel video watched in just a few minutes lies a concentration of time, effort, and creativity.
However, it cannot be said that this value has been sufficiently rewarded so far.
The Isseki Sancho Group believes that such creators' efforts should be met with "respect" and "compensation," which is why we launched this project.
We aim to improve the value of influencers themselves by evaluating not only view counts but also the expression of creativity. In addition, this project does not set a limit on the number of followers, opening the doors to new talents emerging in the world.
**■ Project Overview**
Based on the view counts and content of the videos posted by participants, we will award the following prize money:
* 1st Place: 1,000,000 yen (1 winner)
* 2nd Place: 500,000 yen (1 winner)
* 3rd Place: 100,000 yen (10 winners)
* Special Prize: 200,000 yen (5 winners)
* The special prize will be selected based on creativity, regardless of the number of views.
Furthermore, all participants will receive a 10,000 yen gift voucher as a participation prize.
(* Excluding top winners and special prize winners)
In addition to the prize money, winners will receive a commemorative plaque for the "Food Video King Contest 2026."
**Award Criteria Breakdown**
We will conduct the final evaluation based on:
* View count: 70%
* Creativity: 20%
* Originality: 10%
**■ How to Participate**
Visit a target store on or after April 6, 2026.
Shoot a video of the interior and your experience, and post it with the designated hashtag "#FoodVideoKingContest2026" (*#食の動画王決定戦2026).
*
* People other than food influencers can also participate. The participation prize is a 10,000 yen meal voucher usable at the Isseki Sancho Group.
This project is not merely a promotion.
Visiting restaurants daily, filming, editing, and broadcasting.
—This is an initiative to praise the "value" of influencers who bear that series of activities and to make their work even more valuable.
Behind a Reel video watched in just a few minutes lies a concentration of time, effort, and creativity.
However, it cannot be said that this value has been sufficiently rewarded so far.
The Isseki Sancho Group believes that such creators' efforts should be met with "respect" and "compensation," which is why we launched this project.
We aim to improve the value of influencers themselves by evaluating not only view counts but also the expression of creativity. In addition, this project does not set a limit on the number of followers, opening the doors to new talents emerging in the world.
**■ Project Overview**
Based on the view counts and content of the videos posted by participants, we will award the following prize money:
* 1st Place: 1,000,000 yen (1 winner)
* 2nd Place: 500,000 yen (1 winner)
* 3rd Place: 100,000 yen (10 winners)
* Special Prize: 200,000 yen (5 winners)
* The special prize will be selected based on creativity, regardless of the number of views.
Furthermore, all participants will receive a 10,000 yen gift voucher as a participation prize.
(* Excluding top winners and special prize winners)
In addition to the prize money, winners will receive a commemorative plaque for the "Food Video King Contest 2026."
**Award Criteria Breakdown**
We will conduct the final evaluation based on:
* View count: 70%
* Creativity: 20%
* Originality: 10%
**■ How to Participate**
Visit a target store on or after April 6, 2026.
Shoot a video of the interior and your experience, and post it with the designated hashtag "#FoodVideoKingContest2026" (*#食の動画王決定戦2026).
*