Isekisancho Group, Operating Restaurants with the Concept of 'Affordable Luxury,' Appoints MaVie's Ms. Shiga as Brand/PR Advisor. Aims to Strengthen Corporate Brand and Achieve Further Business Development.
Isekisancho Group, which operates restaurants, has appointed Ms. Shoko Shiga of MaVie Inc. as Brand and PR Advisor. The aim is to strengthen the corporate brand and achieve further business development by fully launching a production business. They will promote medium-to-long term growth strategies by combining the strengths of both companies.
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Human Qreate Inc. (Minato-ku, Tokyo, Representative Director: Takushi Yoneda), which operates restaurants under the concept of “affordable luxury” as the Isekisancho Group, announces the appointment of Ms. Shoko Shiga, Representative Director of MaVie Inc. (Minato-ku, Tokyo), which develops and produces hospitality brands for companies, hotels, inns, and restaurants, as its Brand and PR Strategy Advisor.
Our Isekisancho Group has achieved rapid growth, expanding to 8 stores in 3 years since its establishment. Moving forward, under the new structure with Ms. Shiga of MaVie, we aim for medium-to-long term business growth rather than short-term gains. As the Isekisancho Group and Human Qreate, we will further strengthen our brand and deepen our connection and relationship with customers. We will also work on building strategic communication to convey our initiatives and aspirations to more people.
Furthermore, this occasion marks the full-scale launch of our “produce business,” not limited to the restaurant industry. Until now, Human Qreate has been engaged in management consulting for over 100 companies, including support for V-shaped recovery from deficits and business development/opening production. MaVie Inc., under its representative Shiga, a professional in branding and PR strategy formulation with a management perspective, develops consulting services that excel in business construction/reconstruction and sales expansion, which cannot be achieved with conventional branding and PR.
By combining Mr. Yoneda, Representative who excels in “creating unbeatable business plans and production,” with Ms. Shiga of MaVie, who excels in “brand nurturing from sales-increasing business strategies,” we will be able to solve various challenges for companies across multiple industries and business types.
■Achievements here
PR STORY “How to Create a Loved Brand, Isekisancho Style”
https://prtimes.jp/story/detail/Ba2y5VIQY9x
■Comment from Shoko Shiga, Representative Director, MaVie Inc.
The Isekisancho Group, which has continued to deliver overwhelming results since its founding, is now at a stage where Human Qreate Inc. needs to establish its corporate brand. We will further strengthen existing initiatives and contribute to the business expansion of the Isekisancho Group by combining Mr. Yoneda’s strength in “creating unbeatable business plans and production” with our company’s strength in “management-oriented strategic branding and PR.”
For the production business, instead of conventional consulting, we will generously provide unique value that serves as a “bridge between management and the field,” which can only be offered through our combined efforts.
■Comment from Takushi Yoneda, Representative Director, Human Qreate Inc.
Since its founding, we have been groping in the dark with branding and PR, and I felt that to accelerate further and go far from here, we needed professional help. Alone, you can go fast, but not far. If you want to go far, you need the help of a professional. I want to go far, so I will unreservedly borrow Shoko-san’s strength.
In today’s rapidly changing business environment, corporate management demands not only efficiency but also continuous innovation from both people and products. For example, in our restaurant industry, to satisfy the highly sophisticated demands of customers accustomed to various services, simply creating cheap, good products and adding value, following conventional services, is insufficient. In such an era where environmental changes are difficult to predict, the necessity of corporate credibility and trust is increasing day by day. People’s values have shifted from “things” to “experiences,” and “why to buy” and “from whom to buy” are more important than “what to buy.” On the other hand, if you try to please everyone and create an all-encompassing diversified brand, I feel that a brand that is not deeply loved will be born.
For companies to survive in a new era without a roadmap, innovation that breaks the status quo, not just efforts for current improvements, is indispensable. This means not just returning from minus to zero, but moving into plus. To achieve this, we must constantly review what needs to be done and what role we must play, and tirelessly strive to enhance the value of our products and services. With our strength in “understanding both management and the field,” we will provide deep support between management and on-site employees for corporate growth.
■About MaVie
Under the slogan “A strategic partner next to the executive,” MaVie excels in brand building and rebuilding for business growth. As a professional in brand PR strategy formulation regardless of industry, it also develops and produces hospitality brands for companies, hotels, inns, and restaurants. It aims to enhance corporate value and improve “management power” and “brand power” through the power of brand communication.
Company Name: MaV
Our Isekisancho Group has achieved rapid growth, expanding to 8 stores in 3 years since its establishment. Moving forward, under the new structure with Ms. Shiga of MaVie, we aim for medium-to-long term business growth rather than short-term gains. As the Isekisancho Group and Human Qreate, we will further strengthen our brand and deepen our connection and relationship with customers. We will also work on building strategic communication to convey our initiatives and aspirations to more people.
Furthermore, this occasion marks the full-scale launch of our “produce business,” not limited to the restaurant industry. Until now, Human Qreate has been engaged in management consulting for over 100 companies, including support for V-shaped recovery from deficits and business development/opening production. MaVie Inc., under its representative Shiga, a professional in branding and PR strategy formulation with a management perspective, develops consulting services that excel in business construction/reconstruction and sales expansion, which cannot be achieved with conventional branding and PR.
By combining Mr. Yoneda, Representative who excels in “creating unbeatable business plans and production,” with Ms. Shiga of MaVie, who excels in “brand nurturing from sales-increasing business strategies,” we will be able to solve various challenges for companies across multiple industries and business types.
■Achievements here
PR STORY “How to Create a Loved Brand, Isekisancho Style”
https://prtimes.jp/story/detail/Ba2y5VIQY9x
■Comment from Shoko Shiga, Representative Director, MaVie Inc.
The Isekisancho Group, which has continued to deliver overwhelming results since its founding, is now at a stage where Human Qreate Inc. needs to establish its corporate brand. We will further strengthen existing initiatives and contribute to the business expansion of the Isekisancho Group by combining Mr. Yoneda’s strength in “creating unbeatable business plans and production” with our company’s strength in “management-oriented strategic branding and PR.”
For the production business, instead of conventional consulting, we will generously provide unique value that serves as a “bridge between management and the field,” which can only be offered through our combined efforts.
■Comment from Takushi Yoneda, Representative Director, Human Qreate Inc.
Since its founding, we have been groping in the dark with branding and PR, and I felt that to accelerate further and go far from here, we needed professional help. Alone, you can go fast, but not far. If you want to go far, you need the help of a professional. I want to go far, so I will unreservedly borrow Shoko-san’s strength.
In today’s rapidly changing business environment, corporate management demands not only efficiency but also continuous innovation from both people and products. For example, in our restaurant industry, to satisfy the highly sophisticated demands of customers accustomed to various services, simply creating cheap, good products and adding value, following conventional services, is insufficient. In such an era where environmental changes are difficult to predict, the necessity of corporate credibility and trust is increasing day by day. People’s values have shifted from “things” to “experiences,” and “why to buy” and “from whom to buy” are more important than “what to buy.” On the other hand, if you try to please everyone and create an all-encompassing diversified brand, I feel that a brand that is not deeply loved will be born.
For companies to survive in a new era without a roadmap, innovation that breaks the status quo, not just efforts for current improvements, is indispensable. This means not just returning from minus to zero, but moving into plus. To achieve this, we must constantly review what needs to be done and what role we must play, and tirelessly strive to enhance the value of our products and services. With our strength in “understanding both management and the field,” we will provide deep support between management and on-site employees for corporate growth.
■About MaVie
Under the slogan “A strategic partner next to the executive,” MaVie excels in brand building and rebuilding for business growth. As a professional in brand PR strategy formulation regardless of industry, it also develops and produces hospitality brands for companies, hotels, inns, and restaurants. It aims to enhance corporate value and improve “management power” and “brand power” through the power of brand communication.
Company Name: MaV