Total Announced/Estimated Japan Domestic Content Market Size for 2025 Reaches 15.8676 Trillion Yen, Up 4% YoY. Online Content and Ads Now Exceed Half of the Market.
Human Media Inc. released a report stating Japan's 2025 domestic content market grew by 4% to 15.86 trillion yen, with online content and ads surpassing 50% of the total.
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- 📰 Published: April 9, 2026 at 23:19
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Human Media Inc. (Headquarters: Tokyo / President: Megumi Onouchi) published the "Japan and Global Media x Content Market Database 2026 Vol.19 [Flash Report]" on Tuesday, March 31, 2026. They announced the preliminary figures for the total size and breakdown of the 2025 Japanese content market across various sectors, along with the trends of the content markets and industries in seven countries/regions worldwide, and the results of field research on the overseas expansion of Japanese content.
Preliminary Figures for Japan's Domestic Content Market Size in 2025
The total announced and estimated scale of Japan's domestic content market, drawing attention as a core national industry, approached 16 trillion yen in 2025 on a yen basis, up 4% year-on-year, reaching an all-time high. On a dollar basis, it saw a slight increase as the exchange rate remained flat amidst the ongoing weak yen.
By sector, cinemas, which saw a decline in 2024, expanded to record an all-time high. Similarly, console games, which also declined in 2024, expanded. Online content such as video and music streaming, along with online advertising, continued to grow, with their combined total exceeding over half of the market.
Key Topics of Content Markets in 7 Global Countries/Regions and the Expansion of Japanese Content in 2024-2025
The report details research and trends in the film, television, video streaming/software, music, gaming, publishing, and newspaper sectors across seven major global countries/regions, as well as the expansion of Japanese content in these respective areas.
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Understanding the trends and overseas expansion of Japanese content by sector in comparison with global countries and regions.
"Japan and Global Media x Content Market Database 2026 Vol.19 [Flash Report]"
Published on Tuesday, March 31, 2026!
Main Contents
- Preliminary Report on the Scale and Trends of Japan's Media x Content Market in 2025
- Announced and estimated figures, total scale, and sector breakdown for the 2025 Japanese domestic market; transitions since 2008; the new post-COVID phase; and trend forecasts.
- Changes in business models by sector.
- Market size, transitions, and trends of media x content-related industries (continued from the previous edition).
- Field Research Reports from 7 Countries: US, France, Germany, India, Thailand, China, and South Korea
- Market sizes and industry trends across various sectors in each country/region for 2024-2025.
Preliminary Figures for Japan's Domestic Content Market Size in 2025
The total announced and estimated scale of Japan's domestic content market, drawing attention as a core national industry, approached 16 trillion yen in 2025 on a yen basis, up 4% year-on-year, reaching an all-time high. On a dollar basis, it saw a slight increase as the exchange rate remained flat amidst the ongoing weak yen.
By sector, cinemas, which saw a decline in 2024, expanded to record an all-time high. Similarly, console games, which also declined in 2024, expanded. Online content such as video and music streaming, along with online advertising, continued to grow, with their combined total exceeding over half of the market.
Key Topics of Content Markets in 7 Global Countries/Regions and the Expansion of Japanese Content in 2024-2025
The report details research and trends in the film, television, video streaming/software, music, gaming, publishing, and newspaper sectors across seven major global countries/regions, as well as the expansion of Japanese content in these respective areas.
---
Understanding the trends and overseas expansion of Japanese content by sector in comparison with global countries and regions.
"Japan and Global Media x Content Market Database 2026 Vol.19 [Flash Report]"
Published on Tuesday, March 31, 2026!
Main Contents
- Preliminary Report on the Scale and Trends of Japan's Media x Content Market in 2025
- Announced and estimated figures, total scale, and sector breakdown for the 2025 Japanese domestic market; transitions since 2008; the new post-COVID phase; and trend forecasts.
- Changes in business models by sector.
- Market size, transitions, and trends of media x content-related industries (continued from the previous edition).
- Field Research Reports from 7 Countries: US, France, Germany, India, Thailand, China, and South Korea
- Market sizes and industry trends across various sectors in each country/region for 2024-2025.