75-Year-Old Anko Manufacturer Challenges with New Brand 'un': Pre-selling 7 Types of Anko Including Mentaiko and Yamecha on Makuake

Fukuichi Seian Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture) has launched a new brand "un" (pronounced "an"), which re-examines the value of anko itself, and has begun pre-selling it on the crowdfunding service "Makuake."

Amidst the shrinking Japanese confectionery market and the diversification of food, the value of anko itself is being re-evaluated.

As an anko manufacturer founded 75 years ago in Fukuoka, the company has traditionally supplied anko to confectionery stores and restaurants. For many years, while primarily manufacturing for commercial use, anko was often used as a "filling" for Japanese sweets and bread, and there were not many opportunities to directly convey its appeal.

"un" is a "small negation" to reconsider the norm of anko. It is a brand re-established with the premise of "enjoying anko as the main character," by re-evaluating its traditional value. It proposes a new experience of savoring anko, carefully cooked with attention to its ingredients, as is, and enjoying it in various combinations.

The lineup consists of 7 types, each developed with a clear reason.

For the classic tsubu-an (chunky bean paste) and koshi-an (smooth bean paste), the Tokachi-produced adzuki bean brand "Sumeragi" is used, resulting in a finish that brings out the natural flavor of the ingredients. Furthermore, the brand challenges unprecedented combinations such as matcha anko using Yamecha tea, strawberry anko using Amaou strawberries from Fukuoka Prefecture, cheese anko combined with cream cheese, purple sweet potato anko from Southern Kyushu, and mentaiko anko using additive-free mentaiko.

The sweetness, texture, and aftertaste are meticulously designed so that each can be enjoyed individually or in combination. It proposes new ways to enjoy anko: "savoring it as is," "enjoying it in combinations," and "comparing different flavors."

Furthermore, "un" is manufactured only once a year, and the lineup for the next production is updated based on purchaser surveys. This current combination of 7 types is a one-time offering.

Currently, this project has achieved its funding goal, receiving over 1.1 million yen in support purchases.

The project is scheduled to be open until April 19, 2026.

After the project ends, limited quantities will be available for sale on the company's own online store starting June 16, 2026.

■ Project Overview

Project Name: "un"

Sales Method: Crowdfunding service "Makuake"

Public Period: ~April 19, 2026

Content: 7 types of anko set

(Tsubu-an / Koshi-an / Matcha Anko / Strawberry Anko / Cheese Anko / Purple Sweet Potato Anko / Mentaiko Anko)

■ URL

https://www.makuake.com/project/atotsugijump2025_04/

■ Company Profile

Company Name: Fukuichi Seian Co., Ltd.

Location: Fukuoka City, Fukuoka Prefecture

Founded: 1950

Business: Anko manufacturing