All Five Hokkaido Commercial Broadcasters Unite to Launch 'Marugoto Hokkaido ch' on FAST Platform for Regional Revitalization
Five Hokkaido commercial broadcasters (HBC, STV, HTB, TVh, UHB) have launched a collaborative digital project. As the first step, they have joined the 24-hour free streaming channel 'Marugoto Hokkaido ch' on the FAST platform to promote regional attractions and contribute to regional revitalization.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:42 (14h 10m after Collected)
The five commercial terrestrial broadcasters in Hokkaido (HBC, STV, HTB, TVh, and UHB) have begun an initiative to contribute to regional revitalization through collaboration in the digital domain.
As the first step, they have participated in the new channel 'Marugoto Hokkaido ch' on the 'FAST channel or V FAST channel' provided by BBM Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Shinya Fukuzaki). Plandas Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Miyanaga) serves as the lead agency.
The project aims to contribute to the development of the region by bringing together the content power of all broadcasters in the prefecture.
■ Background and Purpose
In a rapidly changing media environment, regional broadcasters are expected to play a role in continuously promoting the charms of their regions beyond traditional broadcasting frameworks to lead to revitalization.
The reason why the five Hokkaido commercial broadcasters have gathered across network boundaries is their strong determination to increase their presence in the digital domain as 'All Hokkaido' and contribute to increasing the involved population both domestically and internationally. Through 'Marugoto Hokkaido ch,' which opened on April 1, they will provide high-quality content integrated from the five stations to present a new form of regional promotion.
■ Features of 'Marugoto Hokkaido ch' and the Choice of 'FAST'
● A Joint Project of 5 Stations Beyond Networks
For the first time, all five Hokkaido commercial terrestrial broadcasters have achieved collaboration in program provision. From the unique perspective of local broadcasters, they deliver 'Hokkaido's charms not yet known nationwide' to viewers across the country 24 hours a day for free.
● Innovation of Viewing Experience through FAST
'FAST (Free Ad-supported Streaming Television)' is an ad-supported free streaming television service. There is no need for reservations, purchases, or logins; you can enjoy the 'Hokkaido of now' 24 hours a day with the ease of switching on a television.
■ How to Watch
'Marugoto Hokkaido ch' can be viewed for free by anyone right now through the following methods:
1. From Smartphones/Tablets
Download the 'V FAST Channel' app (iOS/Android) and select 'Marugoto Hokkaido ch' from the channel list.
2. From Connected TVs (Smart TVs, etc.)
Download the 'V FAST Channel' app within the compatible smart TV's app store and select 'Marugoto Hokkaido ch' from the channel list.
*No member registration, login, or monthly billing is required.
■ Attractive Content Lineup
Here are some of the popular programs from each station currently being broadcast:
● Hokkaido Broadcasting (HBC)
'Kyo-doki!!': A popular corner of an information and news program focusing on the 'now' of Hokkaido.
● Sapporo Television (STV)
'Dosanko Wide 179': Selected features from a flagship program with over 30 years of history.
● Hokkaido Television (HTB)
'LOVE HOKKAIDO': A travel program that rediscovers the charm of Hokkaido, including perspectives from international residents.
● Television Hokkaido (TVh)
'Tabicomi Hokkaido Jalan de GO!': Delivering concentrated seasonal outing information.
● Hokkaido Cultural Broadcasting (UHB)
'Uwasano Machi Gourmet': Thoroughly investigating new stores trending on SNS and locally loved food.
■ Joint Statement from the Five Broadcasters
'The five local stations in Hokkaido have started an initiative to strengthen content dissemination power and contribute directly to regional promotion through collaboration. We will continue to consider further expansion and new developments for this trial to increase value through collaboration. By bringing together the content power of the five stations, we hope to create a deep interest in Hokkaido and generate an effective regional revitalization cycle, such as future tourism promotion, product promotion, and migration facilitation.'
As the first step, they have participated in the new channel 'Marugoto Hokkaido ch' on the 'FAST channel or V FAST channel' provided by BBM Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Shinya Fukuzaki). Plandas Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Daisuke Miyanaga) serves as the lead agency.
The project aims to contribute to the development of the region by bringing together the content power of all broadcasters in the prefecture.
■ Background and Purpose
In a rapidly changing media environment, regional broadcasters are expected to play a role in continuously promoting the charms of their regions beyond traditional broadcasting frameworks to lead to revitalization.
The reason why the five Hokkaido commercial broadcasters have gathered across network boundaries is their strong determination to increase their presence in the digital domain as 'All Hokkaido' and contribute to increasing the involved population both domestically and internationally. Through 'Marugoto Hokkaido ch,' which opened on April 1, they will provide high-quality content integrated from the five stations to present a new form of regional promotion.
■ Features of 'Marugoto Hokkaido ch' and the Choice of 'FAST'
● A Joint Project of 5 Stations Beyond Networks
For the first time, all five Hokkaido commercial terrestrial broadcasters have achieved collaboration in program provision. From the unique perspective of local broadcasters, they deliver 'Hokkaido's charms not yet known nationwide' to viewers across the country 24 hours a day for free.
● Innovation of Viewing Experience through FAST
'FAST (Free Ad-supported Streaming Television)' is an ad-supported free streaming television service. There is no need for reservations, purchases, or logins; you can enjoy the 'Hokkaido of now' 24 hours a day with the ease of switching on a television.
■ How to Watch
'Marugoto Hokkaido ch' can be viewed for free by anyone right now through the following methods:
1. From Smartphones/Tablets
Download the 'V FAST Channel' app (iOS/Android) and select 'Marugoto Hokkaido ch' from the channel list.
2. From Connected TVs (Smart TVs, etc.)
Download the 'V FAST Channel' app within the compatible smart TV's app store and select 'Marugoto Hokkaido ch' from the channel list.
*No member registration, login, or monthly billing is required.
■ Attractive Content Lineup
Here are some of the popular programs from each station currently being broadcast:
● Hokkaido Broadcasting (HBC)
'Kyo-doki!!': A popular corner of an information and news program focusing on the 'now' of Hokkaido.
● Sapporo Television (STV)
'Dosanko Wide 179': Selected features from a flagship program with over 30 years of history.
● Hokkaido Television (HTB)
'LOVE HOKKAIDO': A travel program that rediscovers the charm of Hokkaido, including perspectives from international residents.
● Television Hokkaido (TVh)
'Tabicomi Hokkaido Jalan de GO!': Delivering concentrated seasonal outing information.
● Hokkaido Cultural Broadcasting (UHB)
'Uwasano Machi Gourmet': Thoroughly investigating new stores trending on SNS and locally loved food.
■ Joint Statement from the Five Broadcasters
'The five local stations in Hokkaido have started an initiative to strengthen content dissemination power and contribute directly to regional promotion through collaboration. We will continue to consider further expansion and new developments for this trial to increase value through collaboration. By bringing together the content power of the five stations, we hope to create a deep interest in Hokkaido and generate an effective regional revitalization cycle, such as future tourism promotion, product promotion, and migration facilitation.'