[AMPLEUR] Limited Edition BIG Sizes of "Shiratama Hydroquinone Lotion" and "Shiratama Vitamin Beauty Emulsion Gel" Now Available!

Summer skin is prone to "hidden dryness (inner dryness)" due to the effects of ultraviolet rays and air conditioning. For the upcoming season when dullness and lack of transparency due to dryness become a concern, the clinical solution brand "AMPLEUR" has released limited-edition BIG sizes of its popular basic care products, the "Shiratama Hydroquinone Lotion (Bright AO Lotion N)" and "Shiratama Vitamin Beauty Emulsion Gel (Bright Emulsion Gel N)," which were renewed in February 2026. These are now available on the official website, at AMPLEUR direct-operated stores, and at select retailers.

The "Bright AO Lotion N" is a long-selling lotion that has surpassed cumulative sales of 1 million bottles since its predecessor series. This special BIG size allows for generous use not only on the face but also on the neck, décolleté, and body, making it easy to incorporate the moisturizing and brightening care that has been loved for so long. With a large capacity more than double the regular size, it is a limited-edition item perfect for full-body use. Furthermore, the official website is offering special sets including the BIG sizes and a giveaway campaign for the first 1,000 customers. This limited BIG size is recommended for those who want to take in "plenty of moisture" for the full summer season.

Shiratama Hydroquinone Lotion "Elevates transparency with a rich, thick drop"

This is a highly moisturizing lotion focusing on "hydroquinone," which AMPLEUR has researched for many years. Formulated with highly penetrating white hydroquinone, it is designed to enhance skin texture as the core of brightening care. Furthermore, by combining it with "glutathione," which is also attracting attention in treatments like the "Shiratama" procedure, it leads to a clear impression while providing moisture. A rich, thick drop penetrates to the stratum corneum, gently caring for dryness damage caused by UV rays. With each use, it guides the skin to a bright, smooth, and moisturized "Shiratama skin."

AMPLEUR Bright AO Lotion N BIG Bottle 250mL / Special Price ¥9,900

Customer Reviews: "It has a thick texture but isn't too heavy, and it penetrates well, leaving my skin feeling refreshingly nice after use. I feel my skin condition has improved with continued use." (50s / Dry skin) "It feels like my skin is being filled with moisture. It was gentle enough to use even on sensitive skin." (30s / Sensitive skin) "Even though it's thick, my skin feels refreshed afterward. It spreads well without stickiness and has a moisture-retaining power that makes my skin feel plump. It's convenient for quick hydration before makeup." (30s / Combination skin) *Customer reviews are personal opinions and effects may vary.

Ingredients: Hydroquinone, Glutathione, Alteromonas Ferment Extract, Golden Chamomile (Chrysanthemum Indicum Extract) = skin-conditioning ingredients / Ectoin, Ceramide, NMF (PCA-Na) = moisturizing ingredients / Transparency = giving skin luster and smoothness / Penetration = to the stratum corneum / Shiratama skin = smooth and glossy skin

Shiratama Vitamin Beauty Emulsion Gel "Multi-faceted care for firmness, radiance, and transparency"

This is a moisturizing item of the "beauty emulsion gel" type that locks in moisture after lotion. Combining the richness of a serum with the roles of a milky lotion and cream, it completes moisture care with just one product after lotion. Based on the "Shiratama Vitamin" concept combining liposomal vitamin C and glutathione, it multi-facetedly supports firmness, radiance, and transparency. With a hydro-charge design that "stores, protects, and nurtures" moisture, it leads to skin where moisture circulates from within. It has a rich yet lightweight spread, offering a texture unique to AMPLEUR that can be used comfortably regardless of the season.

AMPLEUR Bright Emulsion Gel N 120g / Special Price ¥9,130

Customer Reviews: "With continued use, I feel my skin becomes moisturized, firmer, and brighter." (30s / Combination skin) "It moisturizes thoroughly and feels like it seals the skin, yet it's not sticky, which is amazing. It seems great for the summer season when makeup tends to break down. I recommend it to people who dislike sticky residue on their bedding." (20s / Oily skin) "The feel is non-sticky and moist. Since it's a beauty emulsion gel, I think it prevents dryness better than regular serums. I want to use this instead of cream for summer when creams feel heavy." (40s / Combination skin) *Customer reviews are personal opinions and effects may vary.

Shiratama Vitamin = Liposomal Vitamin C (moisturizing ingredients: Ascorbyl Tetraisopalmitate, Cerebroside) / Glutathione = skin-conditioning ingredient / Transparency = giving skin luster and smoothness / Inside = stratum corneum / Hydroquinone derivative = skin-conditioning ingredient (Arbutin) / Ectoin = moisturizing ingredient / Ceramide Capsule Type Hyaluronic Acid = Sodium Hyaluronate, Cerebroside

Campaign Information

In the hot and humid season, air conditioners are running at full blast. The inside of the skin tends to dry out. Now is the time for "plenty of moisture." With the large-capacity sizes prepared for this season, you can generously care for your face, neck, and even your body.

AMPLEUR Official Website Exclusive Campaign

[Limited Quantity] New BIG Size Campaign Period: Until Thursday, June 25, 2026, 12:00 PM https://www.ampleur.jp/Page/2605_bigsize.aspx

[WEB Exclusive Set] BIG Shiratama Skincare Set Special Price ¥18,500 (tax included) Set Contents (4 items): Bright AO Lotion N BIG Bottle / 250mL, Bright Emulsion Gel N BIG Size / 120g, Deep Essence Mask / 22mL x 2 sheets. Single items and other limited sets are also available.

[WEB Exclusive, First 1000 Customers] Vitamin C "VC Sun Protect Spray (Full Size)" Present! VC Sun Protect Spray / 70g. During the campaign period, customers who make a single purchase of ¥18,000 (tax included) or more, the first 1000 customers will receive a Vitamin C "VC Sun Protect Spray (full size)." This popular sunscreen spray offers the highest UV protection in Japan, "SPF50+/PA++++," yet can be used without skin stress. With a fresh and light feel, it provides easy full-body UV care for the face, body, hair, scalp, and even hard-to-reach areas like the back.

About AMPLEUR

AMPLEUR is an advanced clinical solution cosmetics brand that brings together the wisdom of various experts with knowledge of aesthetic dermatology. In an era where the concept of beauty and the definition of "beautiful skin" are diversifying, we consider it our mission to respond to the endless desire for beauty. We deliver cosmetics that balance "clinical functionality" and "superior comfort" while supporting each individual's "future."

AMPLEUR Official Website: https://www.ampleur.jp/