Horizon, Digital Scent Distributor, Wins General Voting Grand Prix in the Creativity Category at 'Chizai Banzuke'
Horizon Inc.'s digital scent streaming platform 'Scentdays' and its foundational technology 'Universal Scent Format (USF)' won the General Voting Grand Prix in the Creativity Category at the 6th 'Chizai Banzuke'. The technology was highly praised for transforming scents into digital content.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 18:00
- 🔍 Collected: April 10, 2026 at 09:01
- 🤖 AI Analyzed: April 20, 2026 at 08:48 (239h 46m after Collected)
Horizon Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Nien-Tzu Tsai; hereinafter referred to as 'our company') is pleased to announce that our digital scent streaming platform 'Scentdays' and the universal scent format 'Universal Scent Format (USF)' have won the 'Creativity Category General Voting Grand Prix' at the '6th Chizai Banzuke' awards, hosted by Chizai Zukan Inc.
The award ceremony was held on Wednesday, April 8, 2026, at the National Museum of Emerging Science and Innovation (Miraikan) in Koto-ku, Tokyo. The General Voting Grand Prix is an award selected not only by industry experts' screening but also through votes cast widely by the general public.
About 'Chizai Banzuke' and the General Voting Grand Prix
'Chizai Banzuke' is an award hosted by Chizai Zukan Inc. that honors intellectual properties with the potential to evolve the world. Every year, from over 100 intellectual properties featured in Chizai Zukan, screenings are conducted based on four indicators: 'Expertise', 'Applicability', 'Creativity', and 'Future Potential'.
For this 6th edition, public voting began on December 26, 2025, establishing a system to reflect voices not only from industry experts but also from the general public.
The 'General Voting Grand Prix' is awarded to the intellectual property that garnered the most support in this public vote.
Award Recipients: Scentdays and Universal Scent Format
'Scentdays', developed and operated by our company, is a platform that treats scents as digital data, much like music or video, and streams/plays them back on smart diffusers via the internet. Its core technology, the 'Universal Scent Format (USF)', is a universal format that defines the composition and strength of scents as digital data, holding Patent No. 7598522.
The recent award in the 'Creativity Category' evaluated the fact that USF expands the conventional scent experience and creates a foundation for new expressive activities by transforming scents from 'physically consumed products' into 'streamable, reproducible digital content'.
Significance of the General Voting Grand Prix
Concepts for new scent experiences, such as 'choosing your favorite scent from your smartphone and delivering it to your room' and 'switching the scent of the space between morning and night', were supported by many people through voting.
Winning the General Voting Grand Prix means '
The award ceremony was held on Wednesday, April 8, 2026, at the National Museum of Emerging Science and Innovation (Miraikan) in Koto-ku, Tokyo. The General Voting Grand Prix is an award selected not only by industry experts' screening but also through votes cast widely by the general public.
About 'Chizai Banzuke' and the General Voting Grand Prix
'Chizai Banzuke' is an award hosted by Chizai Zukan Inc. that honors intellectual properties with the potential to evolve the world. Every year, from over 100 intellectual properties featured in Chizai Zukan, screenings are conducted based on four indicators: 'Expertise', 'Applicability', 'Creativity', and 'Future Potential'.
For this 6th edition, public voting began on December 26, 2025, establishing a system to reflect voices not only from industry experts but also from the general public.
The 'General Voting Grand Prix' is awarded to the intellectual property that garnered the most support in this public vote.
Award Recipients: Scentdays and Universal Scent Format
'Scentdays', developed and operated by our company, is a platform that treats scents as digital data, much like music or video, and streams/plays them back on smart diffusers via the internet. Its core technology, the 'Universal Scent Format (USF)', is a universal format that defines the composition and strength of scents as digital data, holding Patent No. 7598522.
The recent award in the 'Creativity Category' evaluated the fact that USF expands the conventional scent experience and creates a foundation for new expressive activities by transforming scents from 'physically consumed products' into 'streamable, reproducible digital content'.
Significance of the General Voting Grand Prix
Concepts for new scent experiences, such as 'choosing your favorite scent from your smartphone and delivering it to your room' and 'switching the scent of the space between morning and night', were supported by many people through voting.
Winning the General Voting Grand Prix means '