[JULY NINE × HIGH! STANDARD] Introducing the 'BITTY' and 'MIDDLE' bespoke shoulder bags that pursue functional beauty

Founded in Portland, USA, in 2012, JULY NINE returns this year with its highly acclaimed bespoke bag series for the 2025 Spring/Summer season. The style, which uses a clothing-like approach of 'the exact same shape and specifications, only in different sizes,' continues this season. This year, the lineup has been narrowed down from three sizes to two, with detailed updates such as the addition of a large triangle holder on the outside. The two sizes available are the 'BITTY,' which is compact yet offers high storage capacity, and the 'MIDDLE,' which is suitable for daily use or short trips of 1-2 nights. This is a highly anticipated series following last year's success.

[JULY NINE]
JULY NINE was born in 2012 in Portland, Oregon. Known as a city that coexists with nature, Portland is one of the most popular cities on the West Coast and is known as the birthplace of American localism. The city's slogan is 'KEEP PORTLAND WEIRD.' The uniqueness and excitement felt from JULY NINE overlap with this Portland culture. The brand was temporarily suspended due to the COVID-19 pandemic but was relaunched in August 2022.

[about RIPSTOP NYLON]
'RIPSTOP NYLON' has become increasingly common in various bags and outdoor products in recent years. As the name suggests, it stops rips by weaving reinforcing threads in a grid pattern, preventing tears from spreading. It is lightweight while maintaining high strength, and is widely used in outdoor products and tents. In addition to durability and lightness, it also has excellent water repellency and a soft, supple texture. Both 'BITTY' and 'MIDDLE' use this RIPSTOP NYLON.

[JULY NINE × HIGH! STANDARD]
Shoulder Bag BITTY Triangle Holder
Price: ¥12,100
Colors: WHITE, BLACK, GREY, R.BLUE
Size: ONE
'BITTY' was designed with the concept of 'compact yet providing sufficient storage capacity.' Despite its compact appearance, the soft fabric allows it to secure capacity according to the amount of luggage. It is a size that is easy to incorporate as an accent to your styling.

[JULY NINE × HIGH! STANDARD]
Shoulder Bag MIDDLE Triangle Holder
Price: ¥13,200
Colors: WHITE, BLACK, GREY, R.BLUE
Size: ONE
'MIDDLE' features a simple, easy-to-use structure with the toughness of a messenger bag. While it is slightly larger than a typical shoulder bag, it is characterized by its simple and easy-to-handle structure. With a minimalist design featuring one large storage space, it will naturally fit into your life from the day you start using it.
*The silver carabiner attached to the holder is not included.

One of the updates this time is the triangle holder. You can attach keys, wallets, etc., and enjoy free arrangements. In addition, the side pocket can store plastic bottles or folding umbrellas.
You can also freely arrange the strap by fastening the snap button to make a loop or by passing it under the black parts to adjust the length. Both 'BITTY' and 'MIDDLE' are available in four colors. We have lined up classic black, refreshing white, charcoal gray (which is surprisingly rare for bags), and vivid royal blue. Choose your favorite color and enjoy your summer styling.