This is a special collaboration project between NEW ERA® and HOLLYWOOD RANCH MARKET.

This time, HOLLYWOOD RANCH MARKET's iconic "HR" motif is expressed with chain embroidery. The base model adopted is the "9TWENTY," well-known for its comfortable fit. It features an adjustable cross-strap and a slightly shallow fit.

The material uses 100% cotton twill fabric, washed for a natural texture. It offers a soft wearing feel and basic specifications that are easy to incorporate casually.

It is available in four colors: BLACK, BEIGE, BLUE, and NAVY.

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Pre-order period: Friday, April 3, 2026 - Wednesday, April 15, 2026 Arrival time: Late April 2026

FACT BOX

  • Source: PR TIMES
  • Category: New Product