Solving Yamanashi's Population Decline with the Power of HR: Kofu HRBP Lab Declares Realization of a "Prefecture Where Next-Generation Leaders Thrive" by 2030

Kofu HRBP Lab aims to solve Yamanashi's population decline by supporting local companies in recruitment and business succession, fostering a region where next-generation leaders thrive.
ビジネス・コンサルティング,教育・資格・人材,地域活性化NQ 97/100出典:PR Times

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  • 📰 Published: April 1, 2026 at 16:00
  • 🤖 AI Analyzed: June 2, 2026 at 12:58 (1484h 58m after Published)
Our company supports April Dream, an initiative to make April 1st a day to express dreams.
This press release is the dream of "Kofu HRBP Lab."

Kofu HRBP Lab (Headquarters: Kofu City, Yamanashi Prefecture; Representative Director: Shigetaka Osada) has been addressing "people" issues as a partner for companies in Yamanashi Prefecture since its establishment in 2025. Our ultimate dream is not merely to build organizations or form communities, but to strengthen Yamanashi's companies from within through practical execution rooted in real-world experience, thereby fundamentally solving the biggest regional challenge of population decline.

**■ "Proactive HR" Breaks Through Regional Stagnation**
Once, the renowned general Shingen Takeda of Kai Province (Yamanashi Prefecture) taught, "People are a castle, people are stone walls, people are moats." This teaching means that the bonds of trustworthy "people" are the strongest defense and the foundation for national prosperity, even more so than building robust castles. This truth remains unchanged in modern Yamanashi. Yamanashi Prefecture currently faces the issue of population decline. The essence of this problem lies in the lack of an environment where young people feel they can take on challenges, thinking, "I want to continue living in this prefecture," "I want to lead a business here," or "I want to contribute my skills to the region."
Our organization will transform companies one by one, utilizing our "expertise" in establishing reproducible recruitment methods and designing organizations that anticipate success after joining. Just as ancient stone walls were built by stacking individual stones, by increasing the number of attractive companies one by one, U-turns and I-turns will naturally accelerate. HR saves management and the region. This is the conviction of our organization, which inherits the spirit of Shingen Takeda in the modern era.

**■ Companion Support that Stays Close to Managers' Loneliness and Nurtures the Next Generation**
The crisis of "black-ink bankruptcies" – profitable companies closing due to a lack of successors, despite having high technical capabilities and profits. Our mission is to eradicate this from Yamanashi. Rather than merely ending with talent matching, we will work alongside prospective next-generation leaders on-site, getting our hands dirty together, to foster their aspirations so they can stand up with "resolve" as partners to managers. This "companion support that doesn't leave them alone" is our greatest role to fulfill in Yamanashi.

**■ A Practical Companion Style Rooted in On-Site Principles**
We are not "urban consultants" who leave behind only recommendations. Our members, who deeply understand Yamanashi's soil and the pain of its companies, adhere to a style of working together on-site, sweating alongside them. The greatest feature of our organization is its "multi-faceted expertise" that is not based on armchair theories. This includes the "perspective of synchronizing individual aspirations with corporate growth" as career consultants, and the "execution capability to prevent mismatches and realize strong, deeply rooted organizations" by consistently supporting from recruitment to retention. With these two axes at our core, we flexibly collaborate with specialists in various fields such as business succession consultants and social insurance labor consultants as needed, providing comprehensive support for smooth transitions that respect the company's history and the establishment of sound organizational foundations. Our pride lies in this "all-encompassing companion support" that delves into practical matters, going beyond knowledge limited to the HR industry.

**■ Our Dream for 2030: A Future Where the "Power of HR" Reaches All Companies in Yamanashi**
In 2030, when our dream comes true, Yamanashi will be a vibrant place where "challenge and business succession" are commonplace. Instead of aiming for a "Japan's best" where specific individuals stand out, we will continue to be the one-of-a-kind partner that each and every company in Yamanashi truly trusts, thinking, "It's great to have this HR in our organization."

"When it comes to organizational issues in Yamanashi or measures against population decline, let's first consult 'Kofu HRBP Lab'."

We aim to become an infrastructure-like presence that local people immediately remember. Instead of being satisfied with creating a box (community), we will diligently accumulate "visible results" – the survival of a single leader, a single company – and pass on the rich baton of Yamanashi to the next generation.

**[About Kofu HRBP Lab]**
Based in Yamanashi Prefecture, we systematically support local small and medium-sized enterprises as HRBPs (Human Resource Business Partners), covering recruitment, development, retention, and business succession. Leveraging specialized knowledge cultivated through commissioned projects by the Ministry of Health, Labour and Welfare and labor bureaus, we are realizing on-site-oriented transformation through companion support, based on the philosophy that "connections in local society create the future."

**Representative Profile**
Representative Director: Shigetaka Osada (born in Yamanashi Prefecture).
With over 10 years of practical experience in recruitment and expertise as a career consultant, he deeply addresses organizational issues in companies within the prefecture. Currently, he is focused on establishing a unique methodology that anticipates retention after recruitment. Experts with knowledge in digital marketing and recruitment PR also participate, providing end-to-end practical support, from strategic information dissemination using SNS and other tools to collaboration with social insurance labor consultants and business succession consultants. He has earned deep trust as a "companion partner" who stays close to the loneliness of managers.

URL: https://hrbp.rod-kofu.com
Location: Kofu City, Yamanashi Prefecture

FAQ

What are Kofu HRBP Lab's main activities?

We provide companion-type HRBP services to SMEs in Yamanashi Prefecture, offering comprehensive support from recruitment and development to retention and business succession.

What is "April Dream"?

It's an initiative that designates April 1st as a "day to express dreams," where companies and individuals share their dreams and visions with society.

How specifically does it contribute to solving Yamanashi's population decline?

By increasing attractive companies and creating an environment where young people can take on challenges, we promote U-turns and I-turns, thereby revitalizing the regional economy.