Empowering HR to Solve Yamanashi's Population Decline. Kofu HRBP Lab Declares Realization of "A Prefecture Where Next-Generation Leaders Thrive" by 2030
Kofu HRBP Lab, a general incorporated association, aims to solve Yamanashi Prefecture's population decline by 2030 through HR-driven initiatives like recruitment and retention support. They plan to vitalize the regional economy by transforming companies with proactive HR strategies and assisting with business succession.
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- 📰 Published: April 1, 2026 at 16:00
- 🔍 Collected: April 1, 2026 at 08:05
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Our company endorses April Dream, which aims to make April 1st a day to announce dreams.
This press release is the dream of "Kofu HRBP Lab."
Kofu HRBP Lab (Headquarters: Kofu City, Yamanashi Prefecture, Representative Director: Shigetaka Osada), since its establishment in 2025, has been addressing "people" issues as a partner to companies within Yamanashi Prefecture. Our ultimate dream is not merely about organizational development or community building, but to fundamentally solve the biggest regional issue of population decline by strengthening Yamanashi's companies from within through practical, results-oriented execution.
**■ "Proactive HR" Breaks Through Regional Stagnation**
In the past, Takeda Shingen, a renowned military commander of Kai Province (Yamanashi Prefecture), taught, "People are the castle, people are the stone walls, people are the moats." This teaching conveyed that the bonds of trustworthy "people" are a stronger defense and foundation for national prosperity than building robust castles. This truth remains unchanged in modern Yamanashi. Yamanashi Prefecture currently faces a population decline issue. The essence of this problem lies in the lack of an environment where young people feel they can take on challenges, thinking, "I want to continue living in this prefecture," "I want to lead a business in this region," or "I want to contribute my skills back to the community."
Our association will transform companies one by one, utilizing our "expertise" in establishing reproducible recruitment methods and designing organizations that envision success beyond initial hiring. Just as the stone walls of old were built by stacking individual stones, by increasing the number of attractive companies one by one, U-turns and I-turns will naturally accelerate. HR saves management, and HR saves the region. This is the conviction of our association, inheriting the spirit of Shingen in the modern age.
**■ Close Support for Lonely Business Owners, Fostering the Next Generation**
Despite possessing high technical capabilities and profits, the crisis of "profitable bankruptcies" — where companies are forced to close due to a lack of successors — is a challenge. Our mission is to eradicate this from Yamanashi. We go beyond mere talent matching; we are present on-site, getting our hands dirty alongside prospective next-generation leaders, nurturing their aspirations so they can rise with "resolve" as partners to business owners. This "accompaniment that doesn't leave them alone" is the greatest role we must fulfill in Yamanashi.
**■ Maintaining Fieldwork-Oriented, Practitioner-Style Accompaniment**
We are not "urban consultants" who leave behind only proposals. Our members, who deeply understand Yamanashi's soil and companies' pains, maintain a style of working diligently together on-site. The biggest feature of our association is its "multi-faceted expertise," which is not armchair theory. This includes a "perspective that synchronizes individual aspirations with corporate growth" as a career consultant, and "execution capability that prevents mismatches and achieves strong, deeply rooted organizations" by consistently managing from recruitment to retention. Centered on these two axes, we flexibly collaborate with specialists in various fields such as business succession planners and social insurance labor consultants as needed, providing comprehensive support for smooth transitions that respect the company's history and the establishment of a sound organizational foundation. This "all-encompassing accompaniment," which delves into practical matters beyond the knowledge of the HR industry, is our pride.
**■ The Dream by 2030: A Future Where the "Power of HR" Pervades All Companies in Yamanashi**
In 2030, when our dream comes true, Yamanashi will be a vibrant place where "challenge and business succession" are commonplace. Rather than aiming for a "number one in Japan" where a specific entity stands out, we will continue to be the unique partner that each and every company in Yamanashi can truly trust, thinking, "It's a good thing this HR team is in our organization."
This press release is the dream of "Kofu HRBP Lab."
Kofu HRBP Lab (Headquarters: Kofu City, Yamanashi Prefecture, Representative Director: Shigetaka Osada), since its establishment in 2025, has been addressing "people" issues as a partner to companies within Yamanashi Prefecture. Our ultimate dream is not merely about organizational development or community building, but to fundamentally solve the biggest regional issue of population decline by strengthening Yamanashi's companies from within through practical, results-oriented execution.
**■ "Proactive HR" Breaks Through Regional Stagnation**
In the past, Takeda Shingen, a renowned military commander of Kai Province (Yamanashi Prefecture), taught, "People are the castle, people are the stone walls, people are the moats." This teaching conveyed that the bonds of trustworthy "people" are a stronger defense and foundation for national prosperity than building robust castles. This truth remains unchanged in modern Yamanashi. Yamanashi Prefecture currently faces a population decline issue. The essence of this problem lies in the lack of an environment where young people feel they can take on challenges, thinking, "I want to continue living in this prefecture," "I want to lead a business in this region," or "I want to contribute my skills back to the community."
Our association will transform companies one by one, utilizing our "expertise" in establishing reproducible recruitment methods and designing organizations that envision success beyond initial hiring. Just as the stone walls of old were built by stacking individual stones, by increasing the number of attractive companies one by one, U-turns and I-turns will naturally accelerate. HR saves management, and HR saves the region. This is the conviction of our association, inheriting the spirit of Shingen in the modern age.
**■ Close Support for Lonely Business Owners, Fostering the Next Generation**
Despite possessing high technical capabilities and profits, the crisis of "profitable bankruptcies" — where companies are forced to close due to a lack of successors — is a challenge. Our mission is to eradicate this from Yamanashi. We go beyond mere talent matching; we are present on-site, getting our hands dirty alongside prospective next-generation leaders, nurturing their aspirations so they can rise with "resolve" as partners to business owners. This "accompaniment that doesn't leave them alone" is the greatest role we must fulfill in Yamanashi.
**■ Maintaining Fieldwork-Oriented, Practitioner-Style Accompaniment**
We are not "urban consultants" who leave behind only proposals. Our members, who deeply understand Yamanashi's soil and companies' pains, maintain a style of working diligently together on-site. The biggest feature of our association is its "multi-faceted expertise," which is not armchair theory. This includes a "perspective that synchronizes individual aspirations with corporate growth" as a career consultant, and "execution capability that prevents mismatches and achieves strong, deeply rooted organizations" by consistently managing from recruitment to retention. Centered on these two axes, we flexibly collaborate with specialists in various fields such as business succession planners and social insurance labor consultants as needed, providing comprehensive support for smooth transitions that respect the company's history and the establishment of a sound organizational foundation. This "all-encompassing accompaniment," which delves into practical matters beyond the knowledge of the HR industry, is our pride.
**■ The Dream by 2030: A Future Where the "Power of HR" Pervades All Companies in Yamanashi**
In 2030, when our dream comes true, Yamanashi will be a vibrant place where "challenge and business succession" are commonplace. Rather than aiming for a "number one in Japan" where a specific entity stands out, we will continue to be the unique partner that each and every company in Yamanashi can truly trust, thinking, "It's a good thing this HR team is in our organization."