HR Cloud Inc. Releases Special Video Series (Part 1 & 2) Featuring Tetsuto Soyama, Executive Officer CHO of CyberAgent, on YouTube Channel "The Truth of HR"
HR Cloud Inc. has released a special interview video series featuring Tetsuto Soyama, Executive Officer CHO of CyberAgent, on its YouTube channel "The Truth of HR." The videos discuss recruitment mistakes, how to overcome them, moving beyond intuitive HR practices, and the utilization of AI and tools.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 12:00
- 🔍 Collected: June 11, 2026 at 12:26 (26 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (28h 25m after Collected)
■ Video Viewing URLs
Part 1: Here
Part 2: Here
■ Background of Video Release
With the declining birthrate and aging population leading to a shrinking labor force, many companies are facing recruitment challenges such as "difficulty attracting applications from talented individuals," "candidates declining offers after acceptance," and "inability to prevent early turnover." Therefore, we invited Mr. Tetsuto Soyama, who has led recruitment and organizational development at CyberAgent for 21 years, from its early days with 20 employees to its current scale, to share his insights. This special feature delves into common recruitment mistakes companies make and how to overcome them.
■ Video Highlights
【Part 1】"Verbalizing Standards" ~ The Cause of Recruitment Mistakes Lies Within Our Company, Not the Candidates ~
Part 1 recounts a bitter failure experienced in CyberAgent's fifth year of establishment: a "30% first-year turnover rate." Based on the lesson learned from the experience, "we hired individuals we assumed were excellent, resulting in mismatches," the following points are explained:
"Verbalizing Incompatible Personalities": The importance of establishing a system to "avoid hiring incompatible people" rather than solely searching for suitable candidates.
"Boomerang Thinking": A mindset that views all recruitment problems as "our company's responsibility (self-inflicted)" and involves facing negative aspects directly to transform them into positives.
【Part 2】"Moving Beyond Intuitive HR" ~ Scientific Assessment and Utilization of AI/Tools to Create Time ~
Part 2 focuses on breaking away from "intuitive HR," which relies on interviewers' "gut feelings," and building systems to prevent early turnover among young employees.
"Expectation Management": The risks of overselling the company in recruitment promotions and the importance of sincerity in conveying the "truth" in a realistic manner.
"Reducing Workload Through AI/Tool Utilization": To prevent burnout from the burden of "being too busy to ensure interview quality," it is crucial to invest in Applicant Tracking Systems (ATS) and AI tools, creating an environment where HR professionals can concentrate on "core tasks that only humans can do."
■ Speaker Profile
Tetsuto Soyama (Soyama Tetsuto), Executive Officer CHO, CyberAgent, Inc.
Joined CyberAgent in its second year, when the company had 20 employees. After serving as head of advertising sales, he became Head of the Human Resources Department in 2005. He has led the HR department for 21 years and currently serves as Executive Officer CHO in an organization of approximately 8,000 regular employees.
■ About the YouTube Channel "The Truth of HR"
"The Truth of HR" is an official YouTube channel operated by HR Cloud, launched in January 2026. Under the theme "No More Fairy-Tale Recruitment," the channel thoroughly dissects the real challenges, failures, and the gritty operational realities behind successful companies in the recruitment field, delivering information that HR professionals can apply to their work the next day.
Subscribe to the channel here
About "Saiyo Ikkatsu Kanri-kun"
"Saiyo Ikkatsu Kanri-kun" is a "recruitment AI agent" that leads the automation of recruitment processes and optimization of communication with candidates. As an optimal partner for recruitment staff, AI powerfully supports all phases of recruitment activities, from automatic centralized management of applicant information and advanced communication utilizing LINE, to strategic decision-making based on data. It goes beyond mere "workload reduction" to maximize happy matching between companies and candidates, i.e., "recruitment success," and currently supports over 2,000 recruitment activities.
About HR Cloud Inc.
Company Name: HR Cloud Inc.
Location: 7F, Kioicho Park Building, 3-6 Kioicho, Chiyoda-ku, Tokyo
Representative: Yuki Nakajima, President and CEO
Established: April 2, 2014
Business Activities: Development and provision of cloud-based recruitment management system / recruitment AI agent "Saiyo Ikkatsu Kanri-kun," and provision of recruitment consulting / recruitment outsourcing services "Saiyo Daiko Kanri-kun."
https://www.career-cloud.asia
https://www.career-cloud.asia/bpaas
[Contact Information for This Matter]
Company: HR Cloud Inc.
Department: HR Tech Business Division, Marketing Group
Contact Person: PR Representative, Ichihara
TEL: 03-6261-5989
E-mail: mk@hr-cloud.co.jp
FAQ
What kind of recruitment failure story does CyberAgent's Mr. Soyama share in this video?
From the bitter experience of a "30% first-year turnover rate" in the company's fifth year, he emphasizes that the cause of recruitment mismatches lies within the company itself, not the candidates, highlighting the importance of "verbalizing incompatible personalities" and "boomerang thinking."
What does "Moving Beyond Intuitive HR" specifically mean?
It refers to conducting recruitment activities more scientifically and efficiently, not relying on interviewers' intuition, but through expectation management in recruitment promotions and work efficiency improvements using AI and tools.
What is the purpose of HR Cloud's YouTube channel "The Truth of HR"?
Its purpose is to dissect the real challenges, failures, and behind-the-scenes operations of successful companies in the recruitment field, providing information that HR professionals can apply to their work. The theme is "No More Fairy-Tale Recruitment."
What kind of problems does "Saiyo Ikkatsu Kanri-kun" solve?
It supports the entire recruitment process with AI, including applicant information management, candidate communication, and data-driven decision-making, thereby reducing workload and maximizing recruitment success.
Which companies would find this video useful?
It is useful for HR professionals and executives of companies facing recruitment difficulties due to the declining labor force, those struggling with recruitment mismatches and early turnover, and those looking to improve recruitment efficiency and DX.