Transforming the Housing Industry into a Creative 'Market': Announcement of House Product Market Inc. Establishment and MBO Implementation
House Product Market Inc. has been established and spun off from Betsudai Co., Ltd. through an MBO, aiming to become the 'App Store' of the housing industry by integrating top-tier creativity.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:00
House Product Market Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Teppei Hayashi) announced that it completed a Management Buyout (MBO) from Betsudai Co., Ltd. on April 1, 2026, spinning off and establishing the headquarters organization that operates LIFE LABEL and Dolive as an independent entity.
What we aim for is not merely the operation of a housing franchise.
It is to become the "App Store of the housing industry," continuously implementing the highest level of creativity on the vast operating system that is the housing industry.
## HPM's Vision for a New Housing Market
We will transform the ideas of top creators and the worldviews of various famous fashion, interior brands, and media into "Products (=Applications) that anyone can use," and release them to users through HPM, our Market.
Going forward, we will sequentially introduce entirely new Products (=Applications) through tie-ups with "Japan's top specialists" in the fields of architecture, design, and lifestyle.
## Redefining LIFE LABEL / Dolive
As HPM, the "Product supply source (=Market)," becomes active, the existing brands LIFE LABEL and Dolive will be re-boosted as "reliable killer content" within this store.
By continuously supplying new Products (=Applications), a more diverse and fresh range of "lifestyle choices" will expand in the market.
## Our Tagline
### Encount your favorite
Building a house is no longer merely acquiring real estate.
It is about installing the coolest "Application" into your way of life.
Our mission at HPM is to produce that "encounter."
An independent HPM will move faster, more freely, and more creatively.
We will accelerate this grand cultural movement that will change the colors of Japan's landscape.
## Company Overview
Company Name: House Product Market Inc.
Representative: Teppei Hayashi, Representative Director
Location: Crescent Hills 2F, 4-13-9 Minami Aoyama, Minato-ku, Tokyo
Established: April 1, 2026
Business Activities: Planning, development, and distribution platform business for housing products
URL: https://hpm-inc.jp/
What we aim for is not merely the operation of a housing franchise.
It is to become the "App Store of the housing industry," continuously implementing the highest level of creativity on the vast operating system that is the housing industry.
## HPM's Vision for a New Housing Market
We will transform the ideas of top creators and the worldviews of various famous fashion, interior brands, and media into "Products (=Applications) that anyone can use," and release them to users through HPM, our Market.
Going forward, we will sequentially introduce entirely new Products (=Applications) through tie-ups with "Japan's top specialists" in the fields of architecture, design, and lifestyle.
## Redefining LIFE LABEL / Dolive
As HPM, the "Product supply source (=Market)," becomes active, the existing brands LIFE LABEL and Dolive will be re-boosted as "reliable killer content" within this store.
By continuously supplying new Products (=Applications), a more diverse and fresh range of "lifestyle choices" will expand in the market.
## Our Tagline
### Encount your favorite
Building a house is no longer merely acquiring real estate.
It is about installing the coolest "Application" into your way of life.
Our mission at HPM is to produce that "encounter."
An independent HPM will move faster, more freely, and more creatively.
We will accelerate this grand cultural movement that will change the colors of Japan's landscape.
## Company Overview
Company Name: House Product Market Inc.
Representative: Teppei Hayashi, Representative Director
Location: Crescent Hills 2F, 4-13-9 Minami Aoyama, Minato-ku, Tokyo
Established: April 1, 2026
Business Activities: Planning, development, and distribution platform business for housing products
URL: https://hpm-inc.jp/
FAQ
What is House Product Market aiming for?
It aims to become a platform that envisions the housing industry as an "App Store," offering top creators' ideas as housing products.
What will happen to LIFE LABEL and Dolive?
They will be redefined as "reliable killer content" on the HPM platform, offered as part of a more diverse range of choices.
What is MBO?
MBO stands for Management Buyout, a management method where the management team acquires company shares to gain ownership and become independent.