Transforming the Housing Industry into a Creative 'Market': Announcement of House Product Market Inc. Establishment and MBO Implementation

House Product Market Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Teppei Hayashi) announced that on April 1, 2026, it completed a management buyout (MBO) from Betsudai Co., Ltd., spinning off and establishing as an independent entity the headquarters organization that operates LIFE LABEL and Dolive.

What we aim for is not merely the operation of a housing franchise.

We aspire to become the "App Store of the housing industry," continuously implementing the highest level of creativity on the vast OS that is the housing industry.

■ HPM's Vision for a New Housing Market

We will transform the ideas of top creators and the worldviews of famous fashion, interior brands, and media into "Products (=Applications)" that anyone can use, and release them to users through the HPM Market.

Going forward, we will sequentially introduce entirely new Products (=Applications) in collaboration with "Japan's top specialists" in the fields of architecture, design, and lifestyle.

■ Redefining LIFE LABEL / Dolive

With HPM, the "Product supply source (=Market)," becoming active, the existing brands LIFE LABEL and Dolive will be re-boosted as "trusted killer content" within this store.

The continuous supply of new Products (=Applications) will expand a more diverse and fresh range of "lifestyle choices" in the market.

■ Our Tagline

Encount your favorite

Building a house is no longer merely acquiring real estate.

It's about installing the coolest "Application" into your way of life.

Our mission at HPM is to produce that "encounter."

An independent HPM will move faster, more freely, and more creatively. We will accelerate this grand cultural movement that will change the color of Japan's landscape.

■ Company Overview

Company Name: House Product Market Inc.

Representative: Teppei Hayashi, Representative Director

Location: Crescent Hills 2F, 4-13-9 Minami-Aoyama, Minato-ku, Tokyo

Established: April 1, 2026

Business Activities: Planning, development, and distribution platform business for housing products

URL: https://hpm-inc.jp/