Refreshing Cool Sensation! Citrus-Flavored Instant Refreshment Drink 'Ira Reset' Launches Nationwide on June 22, 2026

House Wellness Foods Co., Ltd. will launch 'Ira Reset,' a carbonated beverage featuring a refreshing cool sensation, on June 22, 2026, nationwide through convenience stores and station kiosks. The drink contains GABA, spice aroma components, three types of B vitamins, and cooling flavor. With a citrus flavor (no fruit juice) designed to deliver instant refreshment, it comes in a 140ml bottle at an open price (tax-excluded suggested retail price: ¥158).

## Development Story of 'Ira Reset'

- Creating a New 'Instant Refresh' Category

Motivated by the desire to support customers' daily rhythms through the power of spices, House Wellness Foods conducted proprietary research into consumer concerns. The findings revealed a growing demand among consumers for an 'instant refresh' experience, influenced by changing work environments and lifestyles.

'Ira Reset' leverages the House Foods Group's decades-long spice research, incorporating shiso extract and juniper berry extract as key spice aroma components. Positioned as a never-before-seen 'instant refresh' category, it delivers new value to consumers.

- Instant Refreshment with a Stimulating Taste

'Ira Reset' combines GABA, spice aroma components, three B vitamins (B1, B6, niacin), and cooling flavor. The citrus flavor (non-fruit juice) is enhanced with carbonation and a cooling sensation, delivering immediate refreshment and helping users maintain a comfortable state.

- For When You Need a Quick Refresh at Work

'Ira Reset' is recommended for professionals who feel the need to refresh during work hours. Its 140ml size is convenient for quick consumption during short breaks, such as before meetings.

Available nationwide at convenience stores and station kiosks, it’s ideal for refreshing moments during commutes or outings.

## Product Features

- Contains GABA, spice aroma components, three B vitamins (B1, B6, niacin), and cooling flavor.
- Refreshing sensation from carbonation and cooling effect.
- Citrus flavor designed to deliver instant refreshment. (No fruit juice)

* Consult your physician before consumption if you are taking medication, under medical care, pregnant, or breastfeeding.

* Recommended intake: one bottle per day.

## Promotion

Starting in July 2026, a promotional campaign targeting working professionals will launch, centered in the Greater Tokyo Area. The campaign will feature the comedy duo Korokoro Chikichiki Peppers in advertisements across trains, station interiors, and web platforms, utilizing their unique catchphrases and Nadar's expressive facial reactions.

### Talent Profile

Korokoro Chikichiki Peppers is a comedy duo consisting of Nadar and Nishino Sojin. They met at NSC Osaka and formed the duo in 2012. Known for their unique comedic sketches and stand-up routines, they captivate audiences with Nadar's bold character and Nishino's calm, precise timing.

In 2015, they won the prestigious King of Conte 2015, Japan's top comedy competition, quickly becoming household names. Since then, they have expanded their activities across variety shows, theater performances, and events. Recently, Nadar's unpredictable behavior and human charm have drawn attention, while Nishino showcases planning and conversational skills, enhancing the duo's appeal.

## Product Overview

- Product Name: 'Ira Reset'
- Volume: 140ml
- Price: Open price (tax-excluded suggested retail price: ¥158)
- Launch Date: June 22, 2026
- Launch Region: Nationwide
- Sales Channels: Convenience stores, station kiosks