New 'Garlic Soy Sauce Karaage' flavor joins the 'O'Zack' snack line
House Foods will release a new 'Garlic Soy Sauce Karaage' flavor for its 'O'Zack' snack brand. It will be exclusively available at 7-Eleven stores in Japan starting May 25, 2026, with a nationwide general release scheduled for July 6. The product features O'Zack’s signature crunchy texture and a rich, savory flavor profile.
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- 📰 Published: May 21, 2026 at 23:30
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House Foods Corporation will launch a new flavor, 'O'Zack: Garlic Soy Sauce Karaage,' for its potato snack brand 'O'Zack,' known for its uneven shape and crunchy texture. The product will be available exclusively at 7-Eleven stores across Japan starting May 25, 2026. A general nationwide release is scheduled for July 6, 2026.
To combat appetite loss in summer, the flavor captures the deliciousness of deep-fried chicken marinated in a punchy garlic-soy sauce, expressed through the unique texture of 'O'Zack.' Using the 'Bubbling Manufacturing Method,' where moisture inside the dough evaporates instantly upon hitting hot oil, 'O'Zack' achieves its distinctive uneven shape and crunchy texture. As you chew, the rich potato flavor blends with the savory taste of garlic-soy fried chicken, creating a satisfying and deeply flavorful experience. The pack contains 55g and carries a suggested retail price of 144 yen (excluding tax).
■ Product Features
(1) Launched in 1990: 'O'Zack,' delicious even down to the sound
'O'Zack' is a potato snack characterized by its bumpy shape and crunchy texture, making it enjoyable down to the sound it makes. Through House Foods' proprietary 'Bubbling Manufacturing Method,' when the dough is dropped into a hot fryer, the moisture inside instantly expands into steam, creating its distinctive shape with numerous bumps on the surface. This shape provides the perfect thickness and an addictive crunch, which has been loved by many since its launch in 1990.
(2) Addictive Garlic Soy x Karaage flavor
This product is based on a soy sauce base infused with the flavor of 'garlic,' a stamina ingredient that gains popularity as summer approaches, and features 'chicken karaage' as the flavor profile—a meat-based menu item that pairs well with 'O'Zack.' The rich flavor layered over the potato crunch creates an addictive snack.
■ Development Story
(1) Restarting O'Zack variety for new customer connections
Since its launch in 1990, 'O'Zack' has released various flavors alongside standard items like 'Mild Salt' and 'Seaweed Salt.' However, since September 2022, only standard items had been sold. In order to create new touchpoints with customers and deliver the appeal of 'O'Zack' once again, development of variety items was restarted. In December 2025, 'O'Zack: Ginger Pork flavor' was released as the first variety item in three years. Following favorable feedback from customers, this success led to the next step.
This time, as a different angle from standard 'salt-based' flavors, a 'Garlic Soy Sauce Karaage' flavor was added, offering a punchy taste. The crunchy texture combined with the rich flavor creates an irresistible 'O'Zack' experience.
(2) Perfect for children's snacks and adult refreshments
Designed to be enjoyed not only as a snack for children but also as refreshments for adults, the flavor is a robust garlic soy seasoning that pairs perfectly with the potato base. To express the deliciousness of garlic soy fried chicken in a snack, the balance of garlic aroma, soy sauce flavor, and chicken umami was meticulously refined, ensuring the flavor is felt the moment you take a bite. It pairs well with alcoholic beverages like beer and carbonated drinks, making it a perfect companion for taking a break or a little reward for oneself.
■ Product Summary
* Product Name: 'O'Zack: Garlic Soy Sauce Karaage Flavor'
* Net Content: 55g
* Price: Suggested retail price of 144 yen (excluding tax)
* Launch Date: 7-Eleven Exclusive Release May 25, 2026 / Nationwide Release July 6, 2026
* Available: Nationwide
To combat appetite loss in summer, the flavor captures the deliciousness of deep-fried chicken marinated in a punchy garlic-soy sauce, expressed through the unique texture of 'O'Zack.' Using the 'Bubbling Manufacturing Method,' where moisture inside the dough evaporates instantly upon hitting hot oil, 'O'Zack' achieves its distinctive uneven shape and crunchy texture. As you chew, the rich potato flavor blends with the savory taste of garlic-soy fried chicken, creating a satisfying and deeply flavorful experience. The pack contains 55g and carries a suggested retail price of 144 yen (excluding tax).
■ Product Features
(1) Launched in 1990: 'O'Zack,' delicious even down to the sound
'O'Zack' is a potato snack characterized by its bumpy shape and crunchy texture, making it enjoyable down to the sound it makes. Through House Foods' proprietary 'Bubbling Manufacturing Method,' when the dough is dropped into a hot fryer, the moisture inside instantly expands into steam, creating its distinctive shape with numerous bumps on the surface. This shape provides the perfect thickness and an addictive crunch, which has been loved by many since its launch in 1990.
(2) Addictive Garlic Soy x Karaage flavor
This product is based on a soy sauce base infused with the flavor of 'garlic,' a stamina ingredient that gains popularity as summer approaches, and features 'chicken karaage' as the flavor profile—a meat-based menu item that pairs well with 'O'Zack.' The rich flavor layered over the potato crunch creates an addictive snack.
■ Development Story
(1) Restarting O'Zack variety for new customer connections
Since its launch in 1990, 'O'Zack' has released various flavors alongside standard items like 'Mild Salt' and 'Seaweed Salt.' However, since September 2022, only standard items had been sold. In order to create new touchpoints with customers and deliver the appeal of 'O'Zack' once again, development of variety items was restarted. In December 2025, 'O'Zack: Ginger Pork flavor' was released as the first variety item in three years. Following favorable feedback from customers, this success led to the next step.
This time, as a different angle from standard 'salt-based' flavors, a 'Garlic Soy Sauce Karaage' flavor was added, offering a punchy taste. The crunchy texture combined with the rich flavor creates an irresistible 'O'Zack' experience.
(2) Perfect for children's snacks and adult refreshments
Designed to be enjoyed not only as a snack for children but also as refreshments for adults, the flavor is a robust garlic soy seasoning that pairs perfectly with the potato base. To express the deliciousness of garlic soy fried chicken in a snack, the balance of garlic aroma, soy sauce flavor, and chicken umami was meticulously refined, ensuring the flavor is felt the moment you take a bite. It pairs well with alcoholic beverages like beer and carbonated drinks, making it a perfect companion for taking a break or a little reward for oneself.
■ Product Summary
* Product Name: 'O'Zack: Garlic Soy Sauce Karaage Flavor'
* Net Content: 55g
* Price: Suggested retail price of 144 yen (excluding tax)
* Launch Date: 7-Eleven Exclusive Release May 25, 2026 / Nationwide Release July 6, 2026
* Available: Nationwide
FAQ
Where can I buy it?
It will be exclusively available at 7-Eleven stores nationwide starting May 25, 2026, followed by a general release on July 6.
What does it taste like?
It features a rich, savory garlic soy sauce karaage (fried chicken) flavor, designed to stimulate the appetite in summer.
What's special about the texture?
The bubbling manufacturing method creates a uniquely uneven surface, providing a distinct, satisfying crunch.