Fruiche's No. 1 Flavor "Strawberry" and "Calpis" - a Perfect Match for Fruiche's 50th Anniversary - "Fruiche x Calpis" <Strawberry> New Summer Limited Release from Monday, April 13, 2026

House Foods Corporation will launch "Fruiche x Calpis" as a new summer limited edition product from Monday, April 13, 2026, as a collaboration between Fruiche and "Calpis". The Fruiche x "Calpis" collaboration product series has been released annually as a summer limited edition since its first appearance in 2023, and has been very well received, with over 3.5 million units sold cumulatively (※). This year, as a new "Calpis" collaboration product, we will deliver a Fruiche perfect for summer, allowing you to enjoy the "sweet and sour taste of Calpis" and the "fruity deliciousness with strawberry pulp" just by mixing it with milk. The content is 150g, and the suggested retail price excluding tax is 236 yen.

*"Calpis" is a registered trademark of Asahi Soft Drinks Co., Ltd.

(※) As of March 2026

Features

The No. 1 popular flavor of Fruiche, "Strawberry," celebrating its 50th anniversary, makes its debut in a collaboration product with "Calpis"!

Fruiche, born in 1976, has been loved as a dessert that offers a plump texture simply by mixing it with milk, and will celebrate its 50th anniversary in 2026. Among Fruiche's flavors, the No. 1 popular "Strawberry" flavor now makes a new appearance as a collaboration product with "Calpis." This is a summer-limited Fruiche that allows you to enjoy the "sweet and sour taste of Calpis" and the "fruity deliciousness with strawberry pulp."

Development Story

① A popular collaboration project that has sold over 3.5 million units cumulatively! (※) The 3rd new product in the Fruiche x "Calpis" series

The collaboration project with "Calpis" started as a new initiative for Fruiche, driven by the desire to "develop unique products that will delight Fruiche fans during the spring and summer, which are peak seasons for dessert products!" Since the new release of two products, "Fruiche x Calpis" and "Shariche x Calpis," in April 2023, they have been released annually as summer limited editions, recording cumulative sales of over 3.5 million units (※). It also became a hot topic on social media as a collaboration between long-selling brands. In response to this feedback, the launch of the third new "Calpis" collaboration product has been decided this summer, as Fruiche celebrates its 50th anniversary.

(※) As of March 2026

② Development period more than 3 times longer than previous "Calpis" collaboration products: Challenging the balance adjustment between "Calpis" and "Strawberry" flavors

Since the new "Calpis" collaboration product is being released in Fruiche's 50th anniversary year, we challenged ourselves to develop a product combining it with Fruiche's undisputed No. 1 popular flavor, "Strawberry."

Fruiche's "Strawberry" is a flavor whose charm lies in the exquisite balance of sourness and fruity sweetness. However, when combined with the sweet and sour taste of "Calpis," balancing the flavors became a major challenge, with either flavor disappearing or the sourness becoming too strong, leading to continuous struggles in flavor development. After repeated trials and discussions with Asahi Soft Drinks Co., Ltd., we spent more than three times the time compared to the development of the previous "Peach" flavor, and were able to achieve a well-balanced taste that utilizes the characteristics of both brands without making the sourness too strong.

Arrangement Recipes

We have created a drink-type arrangement recipe that can be enjoyed refreshingly even in hot summer. It is also recommended to add star-shaped cut fruits, etc., to coincide with Tanabata, "Calpis" Day.

Drink while mixing! Fruiche x "Calpis" Sweet Drink using "Fruiche x Calpis"

Brand Initiatives

Fruiche and Shariche will continue to propose seasonal flavors and arrangement recipes to help you enjoy delicious desserts at home.

Also, Fruiche celebrates its 50th anniversary in 2026. A message of gratitude to customers who have supported us so far, and content that funnily looks back on Fruiche's history, are posted on the '50th Anniversary Special Site'.

●Fruiche '50th Anniversary Special Site'

URL：https://housefoods.jp/products/special/dessert/fruiche-50th.html

Product Overview

●Product Name: "Fruiche x Calpis"

●Content: 150g

●Price: Suggested retail price excluding tax 236 yen

●Release Date: April 13, 2026

●Sales Area: Nationwide

●Fruiche & Shariche x "Calpis" Collaboration Special Site (Scheduled to open on 4/8)

URL：https://housefoods.jp/products/special/dessert/collabo.html

From the crunchy texture dolce "Shariche",

three popular summer-perfect flavors from last year are back for a limited summer release!

"Shariche x Calpis"

"Shariche"

"Shariche"

What is Shariche?

"Shariche" (meaning "crunchy texture dolce") is a sister brand of Fruiche released as a summer limited edition. You can easily enjoy a crunchy texture by freezing it and mixing it with milk or carbonated water.

Product Overview

●Product Name:

"Shariche x Calpis"

"Shariche"

"Shariche"

●Content: 180g

●Price: Open price (Suggested retail price excluding tax 236 yen)

●Release Date: April 13, 2026

●Sales Area: Nationwide

●Shariche Brand Site (Scheduled to open on 4/8)

URL：https://housefoods.jp/products/special/dessert/summer.html