House Foods' 'Curry de Nikuru.' Beef and Pork Varieties Exceed 1 Million Units in Sales Approximately One Year After Launch

House Foods Co., Ltd. announces that its retort curry 'Curry de Nikuru.' (Beef and Pork varieties), which boasts the largest meat content in House Foods' retort curry history, has exceeded 1 million units in cumulative sales as of March 2026, following its successful launch in February 2025. The 'Curry de Nikuru.' Beef variety features the sweetness of apples and the aroma of butter, characteristic of European-style curry. The Pork variety offers the umami of onions and the fragrance of ginger, typical of spice curry. The strong sales are attributed to the concept of 'curry for eating meat,' which prioritizes meat over curry, and the 'O-niku Paradise Manufacturing Method' that achieves exceptional meat flavor. The product has been particularly popular among customers in their 30s and 40s (Millennial generation). This product was developed by a young employee, Kei Iwagane, during his second year at the company. The product incorporates the 'O-niku Paradise Manufacturing Method,' a new technology that locks in the umami and aroma of meat, ensuring that the flavor spreads with every bite. The Beef variety contains 50g of beef, and the Pork variety contains 55g of pork, marking the largest meat quantity in the company's retort curry history. The main target audience is the MZ generation (15-44 years old), who desire significant meat content and flavor in retort curries. The product planning, including taste, packaging design, and naming, was led by young employees in their 20s. The suggested retail price is 438 yen (excluding tax) for a 160g package, available nationwide. The brand website is https://housefoods.jp/products/special/nikuru/index.html.