Fruiche's #1 Popular Flavor 'Strawberry', Celebrating Its 50th Anniversary, Matches Perfectly with 'Calpis': 'Fruiche x Calpis' <Strawberry> to be Released as a Summer Limited Edition from Monday, April 13, 2026
House Foods will release a summer-limited 'Fruiche x Calpis' <Strawberry> on April 13, 2026. This is the third installment of the popular collaboration series, which has sold over 3.5 million units, leveraging Fruiche's 50th anniversary.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:30
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 21, 2026 at 05:52 (442h 15m after Collected)
House Foods Corporation will launch a new product, 'Fruiche x Calpis' , as a summer-limited collaboration between Fruiche and 'Calpis', starting Monday, April 13, 2026. The Fruiche and 'Calpis' collaboration product series has been released as a summer limited edition every year since its first appearance in 2023, and has been extremely well received, selling a cumulative total of over 3.5 million units (*). This year, as a new 'Calpis' collaboration product, we will deliver a Fruiche perfect for summer, where you can enjoy the 'sweet and sour taste of Calpis' and the 'fruity deliciousness with strawberry pulp' simply by mixing it with milk. The content is 150g, and the suggested retail price is 236 yen excluding tax.
*'Calpis' is a registered trademark of Asahi Soft Drinks Co., Ltd.
(*) As of March 2026
■ Features
Fruiche's #1 popular flavor 'Strawberry', which celebrates its 50th anniversary, makes a new appearance in a collaboration product with 'Calpis'!
Fruiche, born in 1976, has been loved as a dessert where you can enjoy a bouncy texture simply by mixing it with milk, and celebrated its 50th anniversary in 2026. Among the Fruiche lineup, the #1 popular 'Strawberry' flavor is newly introduced as a product in collaboration with 'Calpis'. It is a summer-limited Fruiche where you can enjoy the 'sweet and sour taste of Calpis' and the 'fruity deliciousness with strawberry pulp'.
■ Development Story
1. A popular collaboration project that recorded cumulative sales of over 3.5 million units! (*) The 3rd new product of Fruiche x 'Calpis'
The collaboration project with 'Calpis' started as a new initiative for Fruiche, born from the desire to 'develop unique products that Fruiche fans will enjoy during the spring and summer, which is the demand period for dessert products!' Since the launch of two products, 'Fruiche x Calpis' and 'Shariche x Calpis' in April 2023, they have been released as a summer limited edition every year, recording cumulative sales of over 3.5 million units (*). It also became a hot topic on social media as a collaboration between long-selling brands. In response to this reaction, the release of a new 'Calpis' collaboration product, the third in the series, has been decided for this summer when Fruiche celebrates its 50th anniversary.
(*) As of March 2026
2. The development period was more than three times that of past 'Calpis' collaboration products. Challenging the balance adjustment between 'Calpis' and the 'Strawberry' flavor
Since the new 'Calpis' collaboration product is being released in the milestone year of Fruiche's 50th anniversary, we took on the challenge of developing a product combined with Fruiche's undisputed #1 popular flavor, 'Strawberry'.
Fruiche's 'Strawberry' is an appealing flavor with an exquisite balance of tartness and fruity sweetness, but when combined with the sweet and sour taste of 'Calpis', flavor development was a continuous struggle as adjusting the flavor balance became a major challenge; either one of the flavors would disappear, or the tartness would become too strong. Through repeated prototyping and discussions with Asahi Soft Drinks, we spent more than three times as much time as the development of the previous 'Peach' flavor, and managed to finish it with a balanced taste where the tartness is not too strong while fully utilizing the characteristics of both brands.
■ Arrangement Recipes
...