Experience the "Ginza Fragrance Story" - A Limited-Time Event Featuring Niche Fragrances from Around the World
A limited-time event, "Ginza Fragrance Story," will be held at Matsuya Ginza from April 1st to 7th, showcasing niche fragrances from around the world. Visitors can experience the stories behind the brands and find their special scent.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 01:53 (372h 14m after Collected)
We are pleased to announce the limited-time event "Ginza Fragrance Story" at Matsuya Ginza, where you can experience fragrance events from around the world.
This event will introduce fragrances, primarily niche brands from Europe, offering a special opportunity to experience the background and stories of the brands through scent.
【INDULT PARIS】
The first brand founded by Francis Kurkdjian in 2006.
In addition to four creations born from the belief that "perfume is an art form to be worn," the Japan-exclusive "My Ju-Ju" will also be exhibited.
My Ju-Ju / My Ju-Ju *Japan Exclusive Sale
Responding to the passionate requests from Japanese fragrance enthusiasts and customers, the brand owner decided to exclusively launch in the Japanese market.
The perfumer is a female perfumer who has created numerous luxury fragrances.
The scent, named after his beloved daughter, "My Ju-Ju.".
He entrusted his unspoken feelings to this fragrance.
Behind the sweet and soft warmth of vanilla lies a lingering, poignant aftertaste.
It is like unspoken affection.
The continuation of the story contained in this scent can be discovered at the venue.
Perfume is not just a scent; it is also a "story" woven with culture, history, and the perfumer's emotions.
At "Ginza Fragrance Story," you can enjoy finding your own special bottle while experiencing the scents along with the worldview and stories of each brand.
【Farina 1709】 The Origin of Eau de Cologne, Where Tradition Breathes
Born in Cologne, Germany, in 1709.
Founder Johann Maria Farina named the scent he created "Eau de Cologne.".
It is said that French Emperor Napoleon and Empress Elisabeth of Austria were fond of this refreshing scent.
At the venue, we will introduce a variety of unique fragrances, focusing on overseas fragrance brands that are not yet widely known in Japan. This is a valuable opportunity to try niche fragrances that are rarely encountered in daily life.
We will also provide guidance on how to enjoy fragrances and how to choose perfumes, assisting you in finding a scent that feels closer to you.
"Ginza Fragrance Story" Event Overview
Venue: Matsuya Ginza, 1st Floor, Space of Ginza
Date: Wednesday, April 1, 2026 - Tuesday, April 7, 2026
*11:00 AM - 8:00 PM [Sunday the 5th until 7:30 PM]
*Opening hours may change, so please check the official website before visiting.
FAQ
What kind of event is "Ginza Fragrance Story"?
It is a limited-time experiential event where niche fragrance brands from around the world gather, allowing visitors to enjoy scents along with the stories behind them.
Which brands will be exhibiting?
The event will feature niche brands from Europe, including INDULT PARIS and Farina1709.
When and where will the event be held?
It will be held from April 1st to 7th, 2026, at the Space of Ginza on the 1st floor of Matsuya Ginza.