Trend Media 'fasme' Operated by Hotlink Announces 'Best Cosmetics of the First Half of 2026'!

Hotlink Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Securities Code: 3680; Group CEO and Representative Director: Yasuhiro Hiyoshi, hereinafter 'Hotlink'), which provides SNS marketing support services, announces that its trend-leading media platform 'fasme (fasme)' has released the 'Best Cosmetics of the First Half of 2026'.

Link to the 'fasme Best Cosmetics 2026 (First Half)' introduction page:

https://fasme.asia/make-up-2/2026-bestcosme1-7269/

fasme 'Best Cosmetics of the First Half of 2026'

1. About the 'fasme Best Cosmetics of the First Half of 2026'

The 'fasme Best Cosmetics of the First Half of 2026' is a special feature highlighting cosmetics that gained popularity during the first half of 2026. Based on selections by the fasme editorial team and results from a user survey conducted on the official X account, a total of 40 'truly great-to-use' cosmetic items have been selected across 11 categories:

- Foundation

- Primer

- Concealer

- Face Powder

- Eyebrow

- Eyeshadow

- Eyeliner

- Mascara

- Lip

- Highlight & Cheek

- Others

2. Selected Items by Category

Foundation Category

The following three items were selected for the Foundation category:

Foundation Category

・milktouch: All-Day Skin Fit Milky Glow Cushion

・APRILSKIN: Hero Cushion

・Kansousan: Suibunryoku Skin Care Cushion Foundation

Primer Category

The following four items were selected for the Primer category:

Primer Category

・fwee: Spa Glow UV Tone-Up Base

・numbuzin: No.3 No-Makeup Porcelain Skin Tone-Up UV Essence

・d'Alba: Tone-Up Sun Cream

・Chacott COSMETICS: Lasting Base

Concealer Category

The following three items were selected for the Concealer category:

Concealer Category

・CEZANNE: Bright Color Sealer

・23years old: Dermashin Concealer

・TFIT: Idol Cover Concealer

Face Powder Category

The following three items were selected for the Face Powder category:

Face Powder Category

・CANMAKE: Clear Veil Setting Powder

・muice: Saran Pressed Powder

・hince: Radiance UV Loose Powder

Eyebrow Category

The following three items were selected for the Eyebrow category:

Eyebrow Category

・peripera: Speedy Skinny Brow Mascara

・KiSS: Usu Mayu Maker Pencil

・dejavu: Sheer Color Brow

Eyeshadow Category

The following five items were selected for the Eyeshadow category:

Eyeshadow Category

・KATE: Popping Silhouette Shadow

・excel: Skinny Rich Shadow N

・dasique: Shadow Palette

・2aN: Better Me Eye Palette

・CLIO: Muse Master Palette

Eyeliner Category

The following three items were selected for the Eyeliner category:

Eyeliner Category

・minum: Punyu Grip Liner

・CANMAKE: Creamy Touch Liner

・qruam: Eye Tuning Liner

Mascara Category

The following three items were selected for the Mascara category:

Mascara Category

・MAJOLICA MAJORCA: Lash Expander Neo Lash

・milktouch: Iconic Film Mascara

・upink: Fairy Under Mascara

Lip Category

The following five items were selected for the Lip category:

Lip Category

・Laka: Perfect Twin Lip

・Betty Cosmetic: Dear Moment Lip

・CipiCipi: Dewy Film Tint R

・muice: Melting Mochi Tint

・NAMING.: Duo-Up Heart Lip Gloss

Highlight & Cheek Category

The following five items were selected for the Highlight & Cheek category:

Highlight & Cheek Category

・Laka: Sunshield Glow Cheek

・CLINIQUE: Cheek Pop

・NAMING.: Blurry Cheek Balm

・CEZANNE: Tone Filter Highlight

・Luarin: Seavel Highlighter

Others Category

The following three items were selected for the 'Others' category—products such as makeup setting sprays, hairbrushes, and multi-palettes that enhance daily beauty and makeup routines:

Others Category

・Wonjungyo: Makeup Coating Keep Mist

・MEDICUBE: Ribbon Cherry Beauty Shine Brush

・peripera: All Take Mood Palette

※All prices shown in images are researched by the fasme editorial team.

3. About the Trend Media 'fasme'

'fasme' is a trend-leading media platform operated by Hotlink Co., Ltd. The website receives approximately 1 million monthly page views, and the combined follower count across X, Instagram, and LINE is about 1.4 million. Users show high interest in fashion, cosmetics, and beauty. The platform features official ambassadors called 'mees (Mees),' who share content on topics they are genuinely interested in.

fasme Website: https://fasme.asia/

fasme X: https://x.com/fasme_media

fasme Instagram: https://www.instagram.com/fasme_media/

fasme LINE: https://page.line.me/rgu7907d?openQrModal=true

The 'Diagnostic Content' series, launched in November 2017, is one of fasme's most popular features. Over 50 diagnostic quizzes have been produced to date, with collaborations across various brands. Content is primarily based on personality and relationship diagnostics, but also includes quizzes themed around beauty products and food (snacks). fasme is currently accepting collaboration proposals from brands.